Dong Fulong: The Breakthrough Of Home Textiles Lies In Differentiation.

< p > we are all concerned about the electricity supplier. We are optimistic about the electricity supplier. It seems that the electricity supplier is the a href= "http://www.91se91.com/news/" > Home Textile < /a > straw. In fact, every channel is not worry. Over the past ten or twenty years, the home textile business has been running smoothly. What channels have been available, all the way has been developed, but in recent years, it has not been the same. Red Fuji home textile has done many channels, such as department stores, franchised stores, business super, electricity suppliers, and electric purchases.

Actually, it's not easy to find a channel.

Business super channel reaction is strong, personnel costs, cost costs have risen sharply, sales are not increasing, prices are fierce, profitability is weak, department stores are also struggling, store flow decreases, rent increases, flat efficiency decreases, electricity supplier drainage costs gradually increase, average passenger cost is more than 100, low profit, low price unit price is not profitable at all, TV shopping generally cost 30%, and also send, 40 buckle, do nothing.

All channels say that every one is not easy. Though it has changed, it is still our stage and battleground.

In the same channel, the key is not to do well, but to do well, rather than ourselves.

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< p > < strong > the breakthrough of home textiles lies in the differentiation of < /strong > < /p >.

< p > viewpoint: < /p >

< p > 1, product innovation, innovative travel alienation products is the key, the key to every path sales is product, product is not good, nothing can be done, but products should be differentiated, be different. Deep Fuji sleep is differentiated competitive items, creating a good performance and profit.

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< p > 2, to create brand, brand is not only well-known, but also personality, differentiation, and other brands, the red Fuji home textile mission "to sleep more secure, to create the first brand of eco home textiles", the brand advocates "for family health, I change the ecological home textile", committed to other strong brands differentiation.

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< p > 3, do small, do special, do fine, do deep, do the best, every enterprise < a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Product < /a > line is very long, very much, so everyone is similar, almost all, the front line is too long.

Inventories must be built up and inventory will be slow.

If we do the best in the market segments and make every effort to make the difference, we will not be able to compete at the same price.

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< p > differentiation is the way to break through the predicament of home textiles. Differentiation is the way for domestic textile enterprises to survive. Differentiation is the development way of < a href= "http://www.91se91.com" > Home Textile Enterprise < /a >.

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< p > < strong > consumption of home textile products should be promoted to the direction of fast digestion and consumption behavior < /strong > < /p >

< p > home textile products are closely related to human body. Comfort and safety are most important. Not only the quality of production should be safe, but also healthy.

From the perspective of healthy home textile consumption, we should also let the home textile products digest quickly, because the home textile products should not be used for too long. For example, if the towel is consumed, the experts suggest that it will be replaced in 60 days. The pillow core will be replaced in 6 months, and the quilt will be replaced in two years.

Because bed products and human skin intimate contact, bed products during the use of a large number of coliform, Staphylococcus aureus and other bacteria, these fungi after a certain amount of condensation can not be removed by conventional washing, let alone many consumers' pillow and core is not washed nor drying.

Long term use is very harmful to your health.

Therefore, the whole society should vigorously advocate healthy sleep culture and safe sleep culture.

Chopsticks should be changed frequently, and the toothbrushes will be changed now. For the sake of family health, the towels need to be changed, the pillow core should be changed, the quilt should be changed, and the sheets should be changed.

The consumption of home textiles should be based on comfort, safety and health.

Speed up the use of replacement frequency.

Develop towards fast digestion and develop towards safety and health.

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< p > safety quality requirement responsibility: < /p >

< p > physical and chemical indicators such as formaldehyde, aromatic amines, heavy metal indicators, pesticide residues and other indicators have been widely interpreted by the media. The state attaches great importance to quality problems and raised them to serious problems. Once they fail to meet the standards, they will be regarded as producing harmful and toxic products and violate the criminal law. The representatives of corporate legal representatives will be subjected to imprisonment and enterprises will be sealed up.

Therefore, we must pay attention to it and never take it lightly.

Red Fuji home textile is based on the concept of technology and healthy sleep. For this reason, red Fuji builds a complete industrial key, integrates printing and dyeing resources with core technology and perfect testing system to ensure that every batch of products meets the ecological safety standards.

It is strictly implemented according to < a href= "http://www.91se91.com >" eco home textile > /a > standard.

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