Unprecedented Enthusiasm For E-Commerce In Garment Industry

In recent years, e-commerce has quickly occupied the market with its advantages of low cost, high efficiency, openness and quick returns, and has launched a wave of many industries to enter P.

As the most popular and important "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a, the industry is also keeping up with the trend.

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< p > although the number of garment enterprises entering e-commerce is increasing, the vast majority of traditional clothing enterprises' e-commerce is not smooth.

Although we know that we should use electronic commerce, it is a difficult problem to use what mode and how to make effective use of it, and how to build and disseminate the platform.

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Reporter P was informed that the "Beijing Star Group shopping network" will be launched in August 1, 2013.

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< p > according to Wang Bo, Star Group shopping network CEO, Star Group shopping network as a fusion of star products, business brand marketing, a href= "http://www.91se91.com/" target= "_blank" > designer /a, brand promotion, accurate market positioning, clear profit pattern and mature sales channel concept, online shopping platform, is the first business mode of commercial brand and production enterprise with star artists, designers, and film and TV drama peripheral products licensing cooperation. It is committed to developing a new mode of cross-border cooperation in traditional business and cultural fields.

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At present, its founding company also owns "Star Street" SNS fans shopping guide community, "Star Media" Internet & wireless mobile advertising platform and so on. "P"

And with the well-known e-commerce platform to promote the star & designer brand, for the partners to provide full network full channel quality marketing resources.

At the same time, Star Group shopping network platform relies on Star resources, advantageous media background and mature sales channels, so as to achieve star resources and enterprise cooperation planning and implementation, resulting in good sales expectations.

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< p > at the same time, the concept of Star Marketing M2C, as the future e-commerce mode advocated by the star group shopping network platform, has effectively solved the problems of large cost, high risk, low awareness and difficult sales in the development of new brands by traditional enterprises.

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< p > what is the concept of Star Marketing M2C? That is to say, Manufacturers is a business mode that directly provides products or services to consumers (Consumers).

Wang Bo said that through the star group shopping network platform, cooperative enterprises can directly provide consumers with their own star products or services, reducing circulation links and reducing the cost of sales.

At the same time, it can be customized according to customer requirements, so as to improve customer satisfaction.

It can even achieve the order based production mode and fully enjoy the high added value and consumption concerns of star concept marketing.

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< p > addition, Wang Bo added, the concept of Star Group shopping network star marketing M2C can enable cooperative enterprises to get rid of the traditional manufacturing enterprise's excessive dependence on the OEM/ODM OEM production pattern, facilitate the rapid establishment of intellectual property independent brand and the domestic e-commerce sales network, so as to cross the "made in China" micro profit era embarrassment situation, making brand marketing one step in place.

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< p > Star Group shopping network as a new platform for cross boundary cooperation in e-commerce marketing, in order to better promote its development and operation, in July 30th, Beijing Power International Network Technology Co., Ltd. signed a strategic cooperation with the road international culture media (Beijing) Co., Ltd. in Beijing's first international center, marking the official start of the star group shopping network platform investment.

At the same time, the 1850 Creative Park in Liwan District, Guangzhou has also set up a star group shopping network platform investment center and a star brand offline experience Museum, while the investment department of East China in Shanghai World Trade Center will also start operation in the near future.

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< p > according to the introduction, on the road, international cultural media (Beijing) Co., Ltd. as a star group shopping network platform, < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > clothing a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > clothing "< >" products exclusive agent in China, is mainly responsible for the production enterprise and Star Group shopping network platform star actor resources for star brand cooperation development and operation management. In 2013, there will be limited investment promotion, and it is expected that online will exceed 30 star cooperation brands.

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