Children'S Clothing Brand Is Highly Focused On "Small Era".

< p > 2013, Chinese children's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the clothing industry has gradually entered its mature stage from the development stage. Foreign a target= "_blank" href= "_blank" > dress less than "brand" channels sink frequently, adult clothing brands have been pushing children's clothing business, and new children's brands are constantly emerging, all of which have accelerated the shuffling process of China's children's wear industry.

But the audience's "small time" characteristics also make the psychology and preferences of target consumers become more and more elusive.

In the face of the grim situation, in early July, ABC children's clothing, together with the Sina CCTV, which is known as the "Internet class CCTV media platform", has become the strategic partner of sina childcare channel, and has reached the strategic cooperation of sina and micro-blog.

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< p > accurate, highly focused on "small era" < /p >.

< p > with the advent of the birth boom of the 1980s, they are becoming the mainstay of the society. They are experiencing "one person's love, two people's marriage and three generation family". The brand-new "4+2+1" family structure is gradually replacing the traditional family structure to become the mainstream of the society.

This typical "inverted triangle" structure makes the child the apple of the family.

At the same time, with the child's precocity and self-awareness, children are increasingly affecting family consumption.

All kinds of circumstances have shown that the "small era" with children as the core and children with more and more voice and decision-making power has come all the way.

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< p > in this new "small era", many rules need to be redefined.

Compared with the previous generation, the parents of post-1980s parents pay more attention to their children's dress, and emphasize safety, health, comfort, fashion and so on.

Especially after 90 and 00, children emphasize self, independence and personality, and have their own unique aesthetic concepts. They prefer breaking the routine and subverting tradition instead of copying and imitating. Their favorite brand must be able to stimulate their creativity.

Therefore, how to understand the minds of the target group in the "small era" is testing the "mind reading" of ABC children's clothing.

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< p > in fact, as early as 2011, ABC children's wear has launched Sina official micro-blog to understand the needs of consumers and interact with fans frequently to improve user stickiness.

By successfully carrying out ABC activities such as "sprouting up", ABC creating micro life, ABC creativity competition, and so on, the network activities of parents and children groups have come to an effective way for communication between ABC children, parents and children.

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After the taste of the new media, P became the "Sina parenting strategy partner" in July 2013, and reached the "Sina + micro-blog" dual platform strategy, which once again attracted widespread attention from the industry and the media in July 2013.

As we all know, Sina has the "Internet CCTV level media platform".

Sina parenting is an authoritative child care media under Sina network. Users are mainly ethnic groups aged 25~34.

These users are just childbearing age or the parents of the newborns. They are very focused on the nurturing of the baby, and they like to pursue the trend and quality, which is very consistent with the target consumer group of ABC children's wear.

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By using these big moves to seize the children's network advantage media resources and build a brand communication system with a high degree of breadth and depth, P not only accurately grasped the pulse of the "small era", but also played the "strongest voice of China" for the minds of the target consumers.

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< p > mode is unique. The great hand writes "great article" < /p >.

"P" from the use of unique "double-sided glue" brand communication strategy, for the industry has opened a new model of brand communication, to the "fast strategy" import and implementation, ABC children's clothing for many years in the face of fierce market competition can be rapid development, relying on the "keep seeking new, seeking change" thought and courage.

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< p > when many children's products brands are still spending huge sums of money to grab TV "summer stalls", ABC once again makes the industry look impressive with excellent vision and unique initiatives.

The ABC children's clothing and Sina's "double platform strategy" is an all-round, multi angle in-depth cooperation. Sina children's channel and Sina children's channel will focus on the exposure of ABC children's clothing. Sina micro-blog will also build a number of interactive activities for ABC children's wear.

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< p > this ABC and Sina parenting "strong combination", but also because of the future "electronic sales" trend.

First, ABC will graft Sina's massive user resources and convey the brand culture of "love" to consumers.

Secondly, ABC will strengthen the relationship between brands and consumers through various forms and prizes, and enhance mutual understanding and trust.

While trying to capture the minds of consumers, ABC will also take advantage of sina's child care to skillfully carry out a platform for ABC official business platform drainage, through such seamless docking, and ultimately achieve the ultimate goal of sales promotion.

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< p > this Sina hand in hand is the beginning of the ABC power network small era. It will open the curtain of children's shoes and clothing network marketing. ABC people are using their own big vision and big pattern to compose children's shoes and clothing products industry, which is a climax and brilliant "big article", adding the most beautiful scenery to the "small era"! < /p >