There Is No Strong Leading Brand In Chinese Women's Wear Line.

< p > from high-end brands, Baozi and Mars Phil to middle and high-end brands, Europe's strength, brother, then to the Ayilian and ladies' houses of the popular brands; from Beijing's Langer, white-collar, Hangzhou's nine posture, Ya Ying, to Guangzhou's Gloria, and collies; from the leisure brand of Taiping bird, Tonlion to fashion brand Akimizu Ito, nanwen, and then to "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "brand, such as broadcast, exception. These are a large number of excellent local brands growing up in the Chinese market in less than twenty years. < /p >
< p > of course, there are also a large number of foreign brands coming to China for gold rush, Only, Vera Moda, Eland, Etam, Mango, Uniqlo, Zara, H&M, Forever21... < /p >
There are many more women's brands in China than P. According to the statistics of China fashion brand, there are more than 2 women's clothing enterprises in China. Only 1150 brands of women's clothing are sold in the Shanghai market. < /p >
< p > however, the vast market and numerous brands have not produced enough strong leading brands for China's "a href=" http://www.91se91.com/news/index_c.asp "women's clothing industry" /a. Even those brands that develop better on the scale are not optimistic. < /p >
< p > this is the true meaning of "no brand" under the women's clothing line. < /p >
< p > < strong > women's wear "no big name" < /strong > < /p >
< p > on the development time, China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry, sports goods, men's wear, women's wear, casual wear and other subdivision industries do not have a very obvious order. Although Lining and Kang Wei of sports goods industry had already created cards as early as the end of the 80s, the movement of the sports goods industry in China still had to wait until the end of 90s or even the beginning of this century. < /p >
Local brands such as Gloria, Europe, and foreign brands such as Only, Very Moda, Etam and so on, have already begun to expand their territory in China in the late 90s. < p > Therefore, women's clothing at the starting point did not lose too much in other garment industries. < /p >
< p > however, after nearly twenty years of development, the a href= "http://www.91se91.com/news/" > women's wear brand < /a > has lagged far behind the brands of other garment industries in terms of scale. < /p >
Less than P, China's sports industry has benefited from its special development background, making the industry a leading industry in China's apparel industry. Only two major international brands, Nike and Adidas, plus six local sports brands in 2011, the sales revenue has been as high as 62 billion 300 million yuan. Considering that this value is only the sales revenue of the brand to franchisees, their sales in the terminal retail market will exceed 100 billion. Compared with China's sports goods industry, less than two hundred billion of the market capacity, sports goods industry brand concentration has been very high. < /p >
< p > the number of brand retail terminals can better reflect this difference. Before 2005, the number of stores in different industries has not shown any obvious differentiation. But after that, sports brands began to run wildly at the speed of opening one thousand stores a year. Men's clothing brands also accelerated the pace of expansion after 2007. In contrast, the development of women's wear brands has been very mild. < /p >
< p > up to now, the number of stores with < a href= "http://www.91se91.com" > sports brand < /a > is as high as 7 and 8000, almost all pervasive. The number of men's brand terminals has also reached the level of 3000 to 4000, basically completed the layout of the two or three line cities, and is brewing further channels to sink. And the number of women's brand stores is still lingering below one thousand. Even the relatively popular brands such as Only and Vreo Moda have fewer than two thousand stores. < /p >