New Financial Report Innovation Low Brand In China Market Resistance

< p > with the coming of August, many luxury groups and brands have been distributing the two quarter earnings. The past earnings release is like the brand "show time". If there is no two digit growth, it is hard to say that China's market will survive well.

However, the Chinese market began to go downhill from the end of last year. The performance of big cards during this period has gone through a triumphant journey to a depressing stage.

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< p > < strong > new financial report innovation < < /strong > < /p >

< p > < strong > the market for big names in China is blocked. < /strong > < /p >

< p > reporters learned that the international luxury group has released a new quarterly report recently.

(LVMH) MOET & CHANDON Hennessy LV group reported that in the first half of fiscal year 2013, the group achieved 13 billion 695 million euros in the first half of this year, an increase of 6% from 12 billion 966 million euros in the same period last year.

Coincidentally, Kering, a group of international luxury goods companies (Kai Yun), did not wish to take the new meaning of its new name. The results showed that the group's revenue grew by 1.4% to 4 billion 678 million euros in the first half of fiscal year 2013, and net profit increased 4.1% to 582 million euros.

The group's performance has been bleak, and its luxury brand GUCCI has only increased to 1.6% euros to 1 billion 754 million 800 thousand euros.

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< p > if the luxury goods meet Waterloo in China, then the days of some high-end fashion brands are also unsatisfactory.

It is reported that UGG parent Deckers Outdoor Corporation sales decline in the two quarter, as of the two quarter of this year, Deckers Outdoor Corporation net sales fell 2.5% to 170 million 100 thousand U.S. dollars, of which UGG brand sales fell 6.9% to 100 million 400 thousand U.S. dollars.

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Zhou Ting, President of the P Institute of wealth and quality research, said that the collective diving of luxury goods can not be attributed to the weakness of the Chinese market.

In recent years, there has been a flood of fake goods in the market and different price differences between domestic and overseas sales. These problems have damaged the image of luxury goods in China and reduced consumer confidence. This is also the reason why the decline of brand performance can not be ignored.

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< p > < strong > the market tends to be stable > /strong > /p >

< p > < strong > the second half is expected to warm up < /strong > /p >

< p > throughout the luxury market, not all the big names have been disgraced by the new season's earnings. Among them, the performance of Hermes and Prada, the top international luxury goods group, has increased by two digits, though lower than the previous growth rate, but the brand is full of confidence in the market's failure.

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Less than P, the industry said that the good performance of Hermes is mainly dependent on the home and jewelry sector, but its previously strong leather sector is bleak.

It is not hard to see that the domestic market has some ability to consume, but it needs upgrading and changing with the changes of consumers.

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< p > luxury goods in China are poor in performance, but the top brands are very optimistic about the domestic luxury market.

Prior to this, Swatch Group CEO Nick Hayek publicly told the media, "Hongkong and the mainland did not see the two digit growth in the first half of this year, but we are still optimistic about the Chinese market, and we have high hopes for the second half of the year".

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< p > "we are optimistic about the domestic luxury market in the second half of the year. The market has been adjusted for a period of half a year, from policy to economy, and has been going on for some time. The market has been basically stable.

It is worth noting that in the second half of the year, the holiday time is concentrated in China. Holidays and consumption will stimulate consumers' consumption desire, which is very good for the whole consumer market. Moreover, with the increase of outbound travel during holidays, the purchasing power of outbound tourists has been very impressive, which will also play a positive role in the global luxury market.

Zhou Ting is confident of the future of the domestic luxury market.

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< p > the trend of domestic luxury goods market can be expected for half a year, but it is not very optimistic for the market and brand, because the value of many brands has declined.

For example, nowadays, this brand is a very popular brand for many consumers in the first tier cities, and the stores that can be seen everywhere make the brand value go down quickly.

The brand value of GUCCI, which was left behind after last year's scandals, plus a brand discount sale strategy, has seriously hurt high-end consumers.

The head of a high-end luxury brand marketing department said.

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< p > < strong > mass boutique route < /strong > < /p >

< p > < strong > the future path of luxury goods < /strong > /p >

Reporter P (LVMH) MOET & CHANDON (Hennessy) LV group's first quarter financial report found that the group's flagship brand Louis Vuitton Louis Weedon's fashion and leather sector deteriorated, with sales of only 4 billion 711 million euros in the first half, with a growth rate of only 1%, the lowest growth season since the collapse of the Lehman brothers in 2008 and the US financial crisis.

However, its boutique retail sector was strong, with sales in the first half increased 17% to 4 billion 215 million euros, and operating profit increased 9% to 407 million euros.

The sector's contribution to group total sales has increased from 27.7% in the same period last year and 30.78% in the first quarter of this year to the first half of the year.

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< p > for this, Zhou Ting said that the LVMH group's boutique retail department mainly refers to the government and the DFS global duty free shop. From such a strong performance of the Department, it is easy to see that consumers' consumption of big brands is becoming more and more popular.

The quick sale boutique route is the way for big brands to seek development in the future. Judging from the present pattern of luxury goods, LVMH group is still sitting on the top.

Therefore, the strategic adjustment of LVMH group still plays the role of opinion leaders for the whole market.

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The development of luxury goods in the domestic market is not a bad thing for the domestic luxury market. In recent years, the luxury market in China has developed rapidly, and many problems have also appeared in the process of P.

In the current economic bubble, the "rigid" demand of the market will be excavated through this "baptism". When the real demand is released, the bubble market will go into a stable and mature market.

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