Shoes And Clothing Store Discount At 70 Percent Off, Keep Stocks In Light.
< p > "we are organizing a number of brand enterprises in Quanzhou, especially the" a target= "_blank" href= "http://www.91se91.com/" shoes "/a" clothing enterprises, and join the online sale of off-season products to help enterprises digest the unsalable goods and enter the new product order season lightly. "
Quanzhou City E-Commerce Association responsible person said.
Yesterday, the morning paper launched a report on "the early arrival of the shoes and clothing shops along the street" in advance (see A21 July 31st).
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< p > discount below 70 percent off < /p >
< p > it is understood that this group's participation in online clearance activities has officially started the application. At present, there are more than 250 companies registered in the city, including many famous brands, such as Qipai, CABBEEN, card Dudu, flag king and so on.
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< p > "it is very normal for an enterprise to have stock. It helps enterprises digest their inventory and enable them to operate better and better."
The Quanzhou Municipal Economic and Trade Commission said that this year they will try more ways to help enterprises clean up and develop again.
The online marketing of Baotuan is a key point for them to help enterprises go to inventory work in the second half of the year.
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< p > it is reported that the online registration window will be launched in the middle of this month. The activity is planned to organize a total of 400 enterprises that have joined Taobao to participate in the free participation. Then enterprises can enjoy online links.
The products include five main categories: < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "http://www.91se91.com/" > dress > _blank > underwear accessories, shoes and bags and home furnishing and children's wear all over season goods.
The activity requires that the inventory must be more than 50, and the discount rate should be controlled at 70 percent off and below. It must be lower than the lowest historical price and promote the national postal policy.
"These conditions are helpful for enterprises to digest the unsalable goods, but companies that recommend wireless sales experience are cautious.
If there is no experience in online marketing, if the "touting net" is deducted due to customer service and other issues, it will affect the image of the brand.
Miao Sheng general manager Chen Qian reminded.
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< p > go to stock and put on the shelf < /p >.
< p > this year, relevant departments have been actively planning to help enterprises digest their inventory. Many times have held shoes and clothing enterprises to take stock of thematic meetings, to study topics such as helping shoes and clothing enterprises to inventory and promote sales, so as to promote sustained, healthy and coordinated development of enterprises, and have formulated the "Quanzhou city to promote shoes and clothing enterprises to inventory, big promotion work plan".
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It involves many aspects, such as January, May, organized by the Municipal Economic and Trade Commission, the Federation of industry and commerce, etc., holding two shoe and clothing sales events in the center town overseas Chinese sports center and Shishi clothing city. It organizes 194 local brand enterprises to focus on exhibition and sales, attracting customers 260 thousand times, helping enterprises to inventory 82 million 700 thousand yuan. Shishi also held the first sale sponsored by the government and trade associations in December 28, 2012, February 5th, "2013 stone lions Clothing Brand New Year Carnival Carnival" in December 28, 2012, attracting nearly 60 famous local brands and 73 thousand people to participate in the event, helping enterprises to withdraw stock funds from tens of millions of yuan. Besides, the first tier brand enterprises such as Lelang and XTEP also organize various promotional activities on their own. < p > the responsible person of consumer goods division of Quanzhou economic and Trade Commission said that the specific work is
According to preliminary statistics, up to now, the shoe and clothing enterprises in the city stock up nearly 7 billion yuan.
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< p > it is understood that in addition to organizing the promotional activities that are really feasible, the relevant departments also actively introduce first-line talents, carry out the training of "zero inventory management mode", organize "business management innovation" forum activities, organize entrepreneurs and senior managers of key enterprises of shoes and shoes to discuss and discuss new business models such as zero inventory management, guide enterprises to control inventory from the source, try out "single store order", and improve the terminal reaction speed.
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