Sales Of Puma And Gucci Of Kai Kai Group Are Not Ideal.

Less than p ago, the French luxury and lifestyle and sports brand group KeringSA (KER.PA) Kai Yun group released its two quarterly and semi annual report in fiscal year 2013.

According to the financial report, sales of Kai Yun group in the first half of fiscal year 2013 amounted to 4 billion 678 million euros, up 1.4% from the same period last year. Net profit was 582 million euros, up 4.1% over last year.

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< p > it is noteworthy that the main brand Gucci of the luxury sector of the group did not perform well in the two quarter, with sales of 888 million 900 thousand euros, up 1% from the same period last year, and the growth rate has slowed down.

In the two quarter of fiscal year 2013, the sales volume of Kai Yun group was 2 billion 308 million euros, an increase of 1.6% over the same period last year.

The total sales volume of the luxury sector is 1 billion 555 million euros, up 6% over the same period last year.

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< p > to slow down the growth of Gucci sales, Xue Shengwen, a senior researcher of CIC, believes that on the one hand, the global economic downturn and the demand for luxury goods have been greatly reduced, especially in the "main battlefields" of Gucci sales, the European and American markets. On the other hand, the excessive development of Gucci brands has led to a further increase in the gap between them and LV, Hermes and other brands.

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Zhou Ting, President of luxury goods expert and Research Institute of wealth quality, also expressed the same view. She thinks Gucci is more serious than LV. LV never discount, and insists on going straight line. Gucci has its own channel providers, and there are some discounts, which will only further reduce its brand value.

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< p > for Puma's performance continues to deteriorate, Kai Yun Group Chairman and chief executive officer Franois-Henri Pinault mentioned in the earnings report that Puma will continue to pform under the leadership of the new CEO BjrnGulden.

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< p > Xue Shengwen believes that Puma's reform under the leadership of the new CEO Bjrn Gulden will take time to verify.

The internal changes of Puma will not be completed overnight. We need to reform from the aspects of production, brand and operation mode.

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