2008 Beijing Olympic Games AOKANG Achieves World Brand'S Base Point

"Xiangyun" column and Fuwa "Beibei", "Jingjing", "Huan Huan", "Yingying" and "Nini" welcome you at the door and walk into the AOKANG group headquarters in Yongjia.

A month ago, the ceremonial shoes used by ceremonial ladies and flag bearers were born in the opening ceremony, closing ceremony and awarding of the Olympic Games.

AOKANG group brand director Luo Hui Rong said that the inspiration for the modeling of male and female etiquette shoes comes from the bird's nest and water cube. Its design and production coincides with the idea of "Green Olympics, technology Olympics and people's Olympics" dominated by the Beijing 2008 Olympic Games. Taking into account the long standing standing and walking characteristics of the Olympic flag bearers and etiquette ladies, the comfort of the products is enhanced in the process of research and development, hoping to ease the fatigue for these "beautiful messengers" who participate in the Olympic Games.

AOKANG and Olympic Games can be traced back to 20 years ago. AOKANG group's predecessor was Olin shoe factory. When taking the name of the factory, what Wang Zhentao thought was to carry forward the Olympic spirit of "higher, faster and stronger" as an enterprise.

Click on the website of AOKANG group, welcome visitors are a promotional video of "flying dream and support Beijing Olympic Games". Then, as a supplier of leather products for Beijing 2008 Olympic Games, how did AOKANG complete its dream of participating in the Olympic Games?

It is not difficult for any enterprise to become an Olympic supplier. At that time, many famous shoe companies at home and abroad were fighting for this "golden card".

The Beijing Olympic Organizing Committee is most worried about the environmental protection situation of the shoe leather industry. In order to dispel the doubts of the Olympic Organizing Committee, we invited not only experts from the Olympic Organizing Committee to Wenzhou for field visits, but also a number of written environmental certificates issued by relevant departments at all levels in the provinces and cities, and AOKANG's enthusiasm and strength finally touched the Olympic Organizing Committee.

Recollection of "good dreams come true", Luo Hui Rong was gratified and sighed.

According to international experience, the average proportion of Olympic sponsorship's overall investment is "1 to 3". If we invest 1 US dollars as sponsorship fee, we need to add another 3 US dollars in the later stage of marketing. Therefore, after becoming a supplier of leather products in Beijing 2008 Olympic Games, AOKANG actually needs to pay 3 times of its funds to make relevant products promotion and promotion.

As a result, last November, "China's most able to make shoes" and "China's most capable person" came together. AOKANG group leader Wang Zhentao and flying man Liu Xiang came together to fight for the Olympic Games market for AOKANG.

Wang Zhentao has always remembered the classic case of Olympic marketing: the 1984 Losangeles Olympic Games made the NIKE of sports shoes brand, because the Olympic Games enabled NIKE to surpass the industry leader at the same time from a rookie of the industry.

Wang Zhentao hoped that AOKANG in 2008 could also achieve the success of NIKE in that year, so that AOKANG could find a basis for the achievement of world brands.

The brand value of AOKANG has increased to 5 billion 967 million yuan, according to the 2008 China 500 most valuable brand list released by the world brand laboratory in Beijing in June.

Meanwhile, sales of AOKANG leather shoes increased by more than 30% in the first half of this year.