Shenzhen Big Wave Clothing Industry Gathering Base Arises At The Historic Moment.

< p > "in Shenzhen, we used to be proud to be able to take the big international card, but that's the past.

The next era is the era of brand making.

This will urge many brands to enter the international arena, and the Association (i.e. Shenzhen a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > Industry Association) will support these brands to the international market.

Not only is the product going out, it is actually going out from the source.

This requires us to collect all kinds of resources.

Therefore, this requires innovation in the exhibition.

Shen Yongfang, President of Shenzhen garment industry association, said.

The integration of resources in garment industry is essential to the linkage between upstream and downstream industries.

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< p > on the thirteenth China (Shenzhen) international a target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" a target= "_blank" href= "_blank" > Clothing Trade Fair (hereinafter referred to as Shenzhen Trade Fair), Henggang glasses city exhibition has also become a highlight of this exhibition.

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< p > "mirror" distance < /p >.

< p > if the clothing is colorful and colorful, the spectacles must be the "bright" pen of this scenic line.

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< p > in recent years, the nature of spectacle products has undergone subtle changes, far beyond its original medical function, but a decoration on the face.

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< p > at the same time, the distance between glasses and clothing is getting shorter and shorter.

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< p > with eyeglasses becoming more fashionable and styles becoming more varied, it has gradually become a fashion ornament for fashion people to pursue fashion and publicize their personalities.

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< p > for this reason, as a well-known spectacle production base in Henggang, the exhibitors of the spectacles enterprises are exhibiting this exhibition.

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< p > after nearly thirty years of development, Henggang, Shenzhen, has become the world's largest producer of spectacles brand. Its total annual output exceeds 100 million pairs, with a total output value exceeding 10 billion yuan, and 95% of its products exported to more than 120 countries and regions in the world.

There are more than 1000 glasses producing and supporting enterprises in Longgang. Only Henggang has more than 400 glasses enterprises (including supporting enterprises), and the exhibitors are among the best.

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< p > it is reported that there are 15 well-known brands of Henggang spectacles, including 60 booths.

This time, the exhibitors of Henggang Zhong Ban production base have fully demonstrated the "fashionable" and "trendy" new urban industrial features in the exhibition booth layout, publicity and design, etc., aiming to subvert the low-end image of the past manufacturing industry of Shenzhen glasses industry, and refresh the new image of high added value of local glasses, cultural connotation and environmental protection and low carbon.

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< p > the quietly turning of Henggang glasses coincides with the pformation of Shenzhen's garment industry. The two demands for pformation and upgrading will also be more closely linked to each other.

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< p > when the Shenzhen trade fair seeks to pform through the extension of the industrial chain, Longhua New District looks forward to playing the fashion card and the creative brand as the important focus of its future.

In this regard, Longhua new area takes the traditional clothing industry as a breakthrough for its pformation.

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< p > Fashion distance < /p >

< p > clothing industry in Shenzhen has experienced a period of rapid growth.

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From P to 2012, the clothing industry in Shenzhen has achieved output value of 160 billion yuan, exported about 8000000000 dollars, more than 2500 garment enterprises, about 300000 employees, more than 800 private brands, and the products sold well in more than 100 large and medium-sized cities in China, and established the leading position of Shenzhen fashion industry in the domestic first-line brand.

Among them, the development of women's clothing brand in Shenzhen is particularly prominent, forming the industry pattern of "Chinese women's clothing watching Shenzhen".

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"P >" the dominant traditional industries have always been an important part of Shenzhen's economy, and are also important achievements of several generations of Special Economic Zone builders.

While vigorously developing high-tech industries, we should protect and support the development of advantageous traditional industries, encourage traditional industries to increase investment in technological pformation, improve technological content and competitiveness, which is one of the strategies for Shenzhen's industrial development.

Shenzhen municipal government official said.

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< p > however, the garment industry in Shenzhen is experiencing rapid development as well as some problems.

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< p > in recent years, influenced by the international financial crisis, the export business of domestic garment enterprises specializing in foreign trade processing has been blocked, and profits have been declining.

Not only that, many international brands have begun to compete in the two or three tier cities from China's first tier cities to seize the market.

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< p > for this reason, insiders pointed out that if China's clothing industry wants to break through the bottleneck, it must further concentrate on the industrial chain to form a more characteristic and competitive industrial gathering base.

The big wave clothing industry gathering base arises at the historic moment.

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< p > "supporting local pformation of dominant traditional industries, improving R & D design, core manufacturing and brand service capabilities".

The head of the Shenzhen municipal government said that the local municipal Party committee and the municipal government hope to realize the development and upgrading of the traditional industries through the construction of the big wave fashion creative city.

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< p > the person in charge said that through the construction of the big wave fashion creative city, the local resources can be optimized to create more favorable living conditions for enterprises and promote industrial pformation and upgrading.

At the same time, the formation of team advantages through agglomeration can also change the old situation of changing the traditional industry "scattered, chaotic and small".

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Relying on the environmental advantages, the big wave fashion creative city has clearly put forward the development orientation of combining the characteristics of Shenzhen's "design capital" with its own industrial foundation, building a fashionable Silicon Valley and building an ecological big wave, and planning and constructing the supporting facilities in the big wave clothing base, such as the public service platform, the clothing Institute, the design research and development center, the business incubator and so on.

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< p > nowadays, the big wave area has gradually formed a new industrial and economic feature based on the garment industry base, BELLE a target= "_blank" href= "http://www.91se91.com/" shoes /a Industrial Park, integrating the surrounding area and extending the industrial chain of fashion life products, which has provided the conditions for developing the fashion and creative industry.

In 2012, the output value of big wave fashion creative city was over 1 billion 200 million yuan, and the output value of big wave related industries was nearly ten billion yuan.

"Big wave fashion creative city" has begun to take shape.

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< p > July, the "Longhua big wave fashion innovation Pavilion" appeared at the 9 Shenzhen Pavilion, with more than 30 famous brands participating in this exhibition, which fully displayed the brand new image of the big wave fashion and creative city.

At the same time, this is also a tour of the pformation and upgrading of the garment industry in Shenzhen.

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< p > by extending the upstream and downstream resources of the industrial chain and realizing the pformation of the exhibition, the Shenzhen trade fair also tries to adjust the structure of the exhibitors, enriching and expanding the fashion connotation of the exhibition.

Among them, the rise of tide cards in recent years has also become a focus of attention of the exhibition.

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< p > "this year, the Shenzhen trade fair invited many tide cards to participate in the exhibition. This is also a highlight of this exhibition."

Shen Yongfang said.

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< p > with the rise of personalized consumption, in recent years, tide brand has been developing rapidly. It is no longer confined to entertainment in some small circles, and has gradually developed into its own unique fashion culture and fashion attitude.

Especially among young people, their admiration and affection for tide cards is rising.

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< p > in view of the strong influence of tide brand in the garment industry, this year's Shenzhen trade fair invited the celebrity tide group from Taiwan.

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< p > exhibiting the brand of the current trade fair, apart from Genie Zhuo's own brand Adore.I.G.I, Calvin Chen's Wow To Go, the Continued of the surf brothers, the black hot blood FEVER and the OUTER SPACE of Leo, such as the Taiwan tide card, they bring not only the pop culture from Taiwan, but also the fashionable attitude of these Cross stars "a", "the", "the" and "the designer".

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< p > nowadays, the relationship between the tide card and the entertainer is inseparable and even complementary.

These artists, who are shuttling in fashion circles, have created their own tide cards. These brands not only convey their own fashion ideas, but also greatly promote the whole trend market.

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< p > the introduction of tide brand is not only an optimization of exhibitors to Shenzhen, but also shortens the distance between the exhibition and the trend.

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