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    Many Swedish Fashion Companies Are Looking At Sub Saharan Africa.

    2013/8/2 20:53:00 27

    Swedish EconomyClothingBrand

    < p > in recent years, with the increase of wages in China and the increase in the cost of manufacturing in China, more and more enterprises have moved their factories to Vietnam, and wages in Bangladesh are lower than those in China's Asian countries.

    Now, many Swedish fashion companies, such as H&M, are looking at sub Saharan Africa, thinking that it will become the next factory in the world, while Chinese enterprises will turn their roles into investors.

    < /p >


    < p > in the past six years, the average hourly wage of China's < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > has increased two times.

    More and more enterprises have moved their factories from China to Bangladesh, Pakistan and Vietnam.

    However, with the sharp increase of world population and the increasing demand for textile industry, the productivity of Asia as a whole can not meet this demand.

    Textile giants began to look for new production bases.

    < /p >


    Below P, they are now looking at sub Saharan Africa, namely Kenya, Ethiopia, Tanzania and South Africa.

    < /p >


    Less than P, cheap labor is not the only reason to attract these textile giants.

    The rapid economic development of the region over the past few years (GDP growth of 5% to 10% per annum) and preferential tariff policies are also important reasons for attracting not only Sweden but also the "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a industry and textile manufacturing industry from all over the world.

    < /p >


    P, Africa has become an important textile exporter in the world in the past few years, and the economic growth of many African countries has also shocked the world.

    Orjan Sjoberg, a professor at Stockholm business school, said.

    < /p >


    < p > Africa, next world factory? < /p >


    Less than P, especially in sub Saharan Africa, is Ethiopia.

    From 2006 to 2011, the income of textile products in Ethiopia increased by four times in five years.

    It was also during this time that Ethiopia's exports to Europe grew by 500%.

    < /p >


    Behind the impressive growth of P, there are many fashion and consumer goods giants investing here, such as Tesco and Primark..

    In the long run, as a world factory, Chinese enterprises turned into investors and came to Africa.

    The most famous among them is Huajian group, the biggest shoe making company in China.

    < /p >


    < p > Huajian group, as China's largest footwear group, supplies many world shoe brands, such as Tommy Hilfiger, Guess, Clarks, etc.

    Recently, Huajian Group invested about 12 billion 300 million yuan to set up shoe industrial zone in Ethiopia.

    The investment, which is jointly invested by Hua Jian group and a state-owned development fund in China, is expected to create 100000 new jobs for Ethiopia in the next ten years.

    < /p >


    < p > with the development of Ethiopia's investment environment, especially the development of textile industry and shoemaking industry, many Swedish fashion Brand Company also focus on the sub Saharan countries such as H&M.

    And more and more Swedish big companies are planning to move their factories to Ethiopia and sub Saharan Africa.

    Madeleine Rosberg, President of corporate Responsify, who is concerned about corporate social responsibility, is confident of the development of the region.

    The company has successfully helped many companies build their own branches in Africa.

    < /p >


    "P", she also said that sub Saharan Africa will become the next world factory, the main consumer product area in the world.

    And Ethiopia will become their NO.1. < /p >.


    < p > opportunities and challenges facing Africa's manufacturing industry < /p >


    < p > of course, although Africa has made great progress in sub Saharan Africa in recent years, there are still many problems in this area.

    Professor orjan Sjoberg believes that many textile manufacturers need to ask themselves before moving factories to African countries. Do I really want to stay in this area or am I just sewing a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > /p?


    < p > although the investment environment here is more and more mature, compared with China or other Asian countries, the investment environment, especially infrastructure, is not perfect enough, so we must spend a lot of money to build a local industrial chain.

    At the same time, the relationship between local industry and industry is not strong.

    In addition, the business environment and business atmosphere are not very strong, and the overall quality and technical level of workers still need to be improved.

    < /p >


    < p > with the development of the next generation middle class in East Africa, the growth of consumption level and consumption ability, the knowledge level of workers and the growth of people's level in the whole region, Professor orjan Sjoberg believes that this region will develop in the long run, not just a sewing factory.

    Moreover, with the government's attention, capital input and labor force level rising, the productivity of the factory will inevitably increase.

    < /p >


    < p > the other worry brought about by the development of textile manufacturing in the region is a more international problem.

    With the development of manufacturing industry in East Africa and South Africa, the investment in this area will show a geometric explosive growth, especially from China.

    Many people worry that the investment from China will make future investment in this area change from being used to being squeezed.

    < /p >


    Professor P orjan Sjoberg believes that investment can promote development and productivity, and improve the quality of labor.

    But if such investments develop into imperialism, it is not welfare but disaster for these areas.

    < /p >

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