China'S Outdoor Market Has Become One Of The Largest Incremental Markets In Columbia.

< p > this year, more than half of this year, according to the latest data of the leading enterprises in the industry, sales of enterprises such as Lining, 31st, Daphne, and 1000 degrees are all sliding down in the first half of the year. Only BELLE has a slight increase of 0.5%. We can see that the downturn situation of "a target=" _blank "href=" http://www.91se91.com/ "> shoes" /a "industry is still continuing. Unexpectedly, there is still a trend of growth in counter trend. The results announced by the Pathfinder (market, interrogation) recently showed that its net profit in the first half of 2013 has increased by 63%.

The industry believes that in recent years, the outdoor products market is developing rapidly, outdoor footwear development categories are more diversified, many categories are also suitable for daily wear, and more durable, at the same time, the price is moderate, and successful breakout is favored by consumers.

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< p > general performance decline in the first half of the year < /p >

< p > the winter of domestic sports shoes brand is still continuing. The problems brought by low price promotion for eliminating inventory are highlighted, and the performance of each brand in the first half of the year is worrying.

The two quarter operating data released in July 29th showed a 0.8% decline in same store sales and a 1.5% decline in the first quarter.

The early warning of earnings is more blunt. Due to a significant year-on-year decline in performance in the first quarter, it is expected that the net profit in the medium term will be significantly affected.

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Before P, PEAK sports has announced the first time that the unaudited net profit in the first half of this year will be significantly reduced compared with the same period last year. The Board believes that the main reason for the decline in net profit is the extensive clean up and storage activities in the industry in the first half of this year.

PEAK CEO Xu Zhihua said publicly that he was not optimistic about the performance of the sports brand in the second half of the year.

Lining, executive chairman of Li Ning Co, also said publicly that the company's performance in the first half of the year is still under pressure.

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< p > from the order meeting situation, XTEP said in its recent announcement that the same store sales were flat in the first quarter compared with the same period, while the order volume in the fourth quarter of 2013 dropped 15% to 17%.

In the announcement, the order for 2013 winter orders decreased by 17% compared with the same period last year.

Anta's orders for orders in the fourth quarter of 2013 also declined by 5%-15%.

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< p > sports shoes are in low ebb, and the shoes of men and women are not optimistic.

According to the results announced by all listed footwear companies, the sales of BELLE and its leading enterprises have increased by 0.5%, while Daphne and Daphne have recorded a decline of 5.1% and 9.2% respectively.

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< p > The Pathfinder has a high growth rate of 63%, < /p >.

< p > in a declining situation, the explorer who mainly engaged in outdoor shoes and clothes gave up a beautiful pcript.

According to the 2013 semi annual performance forecast of Pathfinder, the estimated operating income was 514 million yuan, an increase of about 35% over the same period, and a net profit of 97 million yuan, an increase of about 63% over the same period last year.

Recently, the 2014 order meeting showed that the sum of products futures orders in 2014 reached 780 million yuan, an increase of 20% over the same period last year.

The company explained that in recent years, more than 85% of the sales revenue was determined by the futures orders of the two quarter futures orders. The order will have an important impact on the company's performance in the first half of 2014.

This means that at least for the first half of 2014, the performance of the Pathfinder will be optimistic.

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< p > another outdoor brand Columbia reported in the first quarter of this year that its global sales performance was 348 million US dollars, an increase of 4.3% over the same period last year, of which the Asian market's performance grew fastest, reaching 8%; the sales of global footwear products increased considerably, up 11% over the same period last year.

In the fourth quarter of last year, Asia Pacific market sales grew by 6% over the same period last year, reaching US $132 million.

It is understood that in addition to the United States, China's outdoor market has become one of the largest incremental market in Columbia.

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