At The End Of This Month, Jordan Sports Will Officially Launch Online Customized Shoes.

< p > < strong > local brands enter the custom market < /strong > /p >

< p > with the development of economy and the change of consumption formats, some people have more and more pursuit of taste and individuation, and all kinds of personalization conform to the demand of this consumer group with its scarcity and uniqueness.

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< p > a few days ago, the press industry learned that Jordan sports is expected to launch online customized shoes at the end of this month.

In response to this news, the reporter to Jordan sports Limited by Share Ltd brand marketing director Huang Tao to verify.

Huang Tao said that Jordan sports will launch a shop customization plan to provide consumers with some relatively basic personalized services.

For example, color changing, DIY LOGO and so on, but the concrete progress is not convenient to disclose at present.

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< p > in fact, sports brands such as Adidas and Nike have long been aiming at the sports shoes customized market cake, and have launched personalized customized sports shoes. Consumers can customize the unique "tide" shoes according to their own personality.

In 2003, Adidas set up a "mass customization" system. In 2004, Nike's sales of personalized sports shoes reached nearly $600 million.

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< p > before Jordan sports, PEAK group CEO Xu Zhihua even invested huge sums of money in building a customized online brand.

AI Xiao, director of operations, told reporters that this year's customized sales increased by 300% over the same period last year.

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< p > "in China, there is no such business mode as the" love settled "customer. Cafepress is the famous" a href= "http://www.91se91.com/news/index_p.asp" American "/a" old custom customized brand, and also develops customized services through web sites.

Wei Xiao told reporters that at present, sports brand customization is full of space and opportunities, to meet the user's personalized needs is a trend in the future.

They also hope to see more manufacturers participate in customization and jointly promote the development of customized industries.

However, he believes that for such traditional brands to launch customized shoes, more is biased towards brand experience.

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< p > "everyone is born special, and you deserve to be different."

Xu Zhihua said that the pursuit of individuality and the awakening of self consciousness will arouse more consumers to pursue a unique consumption experience. The age of DIY design has been gradually approaching, especially the network customization is a stepping stone to the door of the mass customization market. The customized C2B model (customer order merchant production) can create a new online consumption boom after the B2C.

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< p > in Xu Zhihua's view, large-scale mass production has long facilitated sporting goods, but it has virtually suppressed the individual needs of consumers.

"This new form of customized shoes can not be integrated with traditional industries so quickly. Only by truly complying with this demand can we create a new industrial mode."

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< p > < strong > is still in the "catering" stage < /strong > < /p >.

< p > although the prospect of customization is very good, there are still a lot of problems perplexing those who are accustomed to the traditional mode of operation.

In fact, customization is not only to meet individual needs, but also a multi variety, small batch, rapid response and platform collaboration. This is even a new commercial value chain reengineering.

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< p > "if you customize, every pair of shoes needs to be reopened. Even if the cost is allowed, how can we solve the problem of the time of opening the stock?", for example, "a href=" http://www.91se91.com/pioneer/ "Zhang Yongheng" /a ", for example, at present, the customization of sports shoes is still at a catering stage. Enterprises and brands provide all kinds of shoes, shoes, accessories and other materials as much as possible, and then choose and match with the consumers themselves. Finally, the order is produced.

This can not be considered as a personalized customization in a real sense, and it can not be compared with the tailoring of traditional suit industry and the customization of hand-made leather shoes.

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P, even though, in the industry view, the introduction of customized shoes may become an embodiment of strengthening brand experience and deepening customer service.

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< p > "take Jordan sports as an example, this can become an attempt to open up online and store stores, and at the same time, it can make use of this matter to make their industry perfect.

Custom shoes are not simply to literally do different things according to the needs of each customer. Not only is it so simple, but also involves the adjustment of the entire industrial chain, involving their development, raw materials, production and so on.

So this is a process of small scale upgrading for Jordan. "

Huang Xiaojun, general manager of Quanzhou net Le electronic commerce company, truthfully appraises Jordan sports's move. "Just like the domestic automobile industry, no one will start making sports cars at the beginning. The traditional" a href= "http://www.91se91.com/news/index_c.asp" sports shoes industry < /a > market is also the same. We can use local DIY, initially may be embroidered with its own name LOGO, then gradually developed to the comprehensive custom service, including the most difficult shoe last customized, it all takes time.

Finally, the customized shoe model will change the traditional shoe making industry. "

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