Men'S Clothing Brand Will Start With The 2013 Winter Ordering As The Theme Of "Lian Lian".

Less than p ago, China fashion casual men's leading brand launched the 2013 winter order meeting with "Lian Lian" as its theme.

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The "P" warm color facade is the first to create a strong visual impact. The large area of the pparent floor glass window is just playing a role of embellishment. It fully presents the unique layout of the interior space, and further improves the whole store's grade.

Shops use khaki color, giving people a sense of youth, atmosphere and fashion.

The shop uses LED luminous body, the brand Logo appears on the Khaki rhombic glass surface, and the atmosphere is simple. The furniture and shelf design is black metal frame, simple lines, and has the international sense design, which fully highlights the unusual quality of the wolf family's shelves. The flexible rotatable solid wood backboard, with the huge posters of expressive force, makes the entire image shop become a beautiful scenic spot in the street quickly.

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< p > the pformation of force terminal image, which promotes sales, at the same time, promotes brand image and enhances consumers' purchase experience at the terminal.

"The promotion of the terminal image has been well adapted to the new market changes in China's overall consumption capacity and the improvement of consumer fashion identification ability."

Feng Li, chief executive and director of operations of the wolf family, said that the reason why the wolf family changed the terminal vigorously was because the terminal was the window of the brand. It could express vivid brand emotion to consumers, convey the brand culture of "brave challenge" to the consumers, and convey the brand's understanding of the fashion trend.

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< p > in addition to the image of the rectification terminal, the wolf family has further standardized the terminal display through the new terminal department.

"Our terminal will provide guidance to the terminal on line planning, layout planning, color display and other aspects of display."

Feng Li introduced that in each store, the performance of each region is different, and the store has the best selling position and the worst position.

Through different lines and display changes, the best location can be better, the hourly area will be sold, improve the efficiency of a single area, thereby improving the overall efficiency of the store.

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The terminal department, established by P, was entrusted with heavy responsibility, which originated from the determination of the wolf family to enhance the terminal.

It is reported that the terminal counseling of Wolfgang family will include many aspects, such as display skills, face to face sales, shopping guide duties, shop management, terminal execution and so on.

Among them, the terminal execution is the most important concern of the wolf family.

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< p > for Feng Li's current problems, there are three essential problems: scale, talent and distribution.

These three essential problems will become a breakthrough for the wolf family to improve the execution of the terminal.

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< p > "terminal execution power is also a category of executive power, but terminal execution is more focused on how to improve the execution ability of terminal salesmen."

Feng Li said that in order to enhance the executive power of the terminal staff, the wolf family has introduced a series of counselling measures, including guiding the terminal how to select and retain talents, and how to build an efficient team. At the same time, the wolf family also exported a set of detailed terminal execution cases.

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< p > Feng Li introduced that the terminal part of the wolf wolf family is north and south two districts, each of which has formed a team to thoroughly guide the local market.

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< p > Feng Li said that the establishment of the terminal department will also help the wolf family to implement the strategy of the big shop established at the beginning of the year and create a model benchmark market.

"Our model store must be benchmarked not only on hardware, but also in software, which must be a practice base for the whole wolf family to enhance terminal retail power.

Relying on the mature retail capability of the model store, we will gradually replicate our successful experience to thousands of terminals in the country.

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