Nike Adidas War Underfoot

Two aspects of Adidas and Nike seem to be struggling to seize the Chinese market to see who can win the lead.

Here are some of the two companies that have been redesigned to display their shoes with their company's logo logo during the Olympics.

Among them, the price of Adidas comes from Eastbay, and the price of Nike is provided by the network.

Ping Pong shoes are especially important in the Chinese people's crazy love sports.

Adidas in the design of this shoe, it emerges light and firm characteristics.

Klaus Tomczak, head of the Adidas design team, said athletes can easily take off when they take off, and are very suitable when landing.

Otherwise, the Achilles tendon will be easily injured by the force generated by the treaty.

Adidas uses soles with multiple tests and artificial mesh vamp with high cushioning and fairly light ventilation to make these shoes.

The price of its $100 is also similar to that of Nike's $90 badminton shoes.

For this Nike badminton shoes, the company says it is made of material that is 26% lighter than the standard, and has considerable cushioning effect on the impact.

When the Nike decided to develop a new equestrian shoe, they realized that since the beginning of the Western era, the riding boots had not changed much. Nike Olympic footwear director Sean McDowell said.

People on horseback are "learning to adapt to unfit boots". He says that the standard heavy leather boots require two people to wear shoes for 20 minutes.

The zipper design of Nike makes this process easier.

Because "hate" wear traditional riding boots, Nike is just wearing a new shoe to ensure its comfort and convenience.

The price of this product is $450. bird's nest "Adidas", which is made up of synthetic artificial mesh like "bird's nest" to ensure that no sweat or excessive exercise will occur during the boxing process.

Tomczak, a 42 year old designer who has worked for many years, has one concern: if you wear such a permeable shoe if it rains, you are asking for trouble.

This product price: $200.

The weight of basketball shoes should also be taken into consideration.

Nike's "Flywire" uses high-tech materials to replace parts on the upper part of the shoe, and uses a rather strong line to stitch up the upper and sole, just like a suspension bridge, McDowell said.

Nike also uses foam materials for the performance of Zeng Jia shoes, and refer to whether this foam material can play a role in other series.

This product price: $110.

The biggest challenge of this design is to be "almost smooth," Tomczak said.

Adidas reduced the size of shoes and made them feel like socks.

Just as important, there are zippers on the feet of shoes and protection for zippers.

Because the rules of wrestling are very heavy, when the shoes are released, both sides must return to the starting position.

In the past, many of the wrestlers had to take off their shoes when they were in danger to keep them safe.

The price of this paragraph is $150.

In the past ten years, all the weightlifting shoes have been made of wooden heels.

The unique material developed by Adidas is said to be lighter than wood and stronger than wood.

After showing them to those weightlifters, they said, "we want wood," Tomczak laughs.

"This is purely psychological. Wooden heels make them more confident."

Therefore, the new design of heel still retained a large piece of wood.

The price of this paragraph is $200.

"Fencing, fencing, fencer, because they must be tied behind their feet in the competition, so the biggest problem for them is that shoes are easily kicked," McDowell said.

Nike enhances the wearability of shoes and uses a lot of breathable fabrics to improve their penetrability.

Price: $150.

Adidas uses a special leather fabric to protect the inside of the heel. It is said that it will melt when the fencer begins to pull his shoes.

The price of this paragraph: $200.

Water sports, rowing, canoeing and so on, when they buy a boat, they should also have a pair of shoes.

Match the hull and deck to ensure that the athlete is not slippery.

Adidas's shoes are made of thermoplastic, which, though it looks like metal, is lighter.

In case the hull is overturned, the shoe itself is designed with a Velcro, and even a single hand can wear shoes to remove shoes. This ensures that athletes do not have to relax their shoes to adjust their shoes even when they exercise.

Price: $150 canoe shoes also have enough holes to keep the water from being in the shoes, but the solidity of the shoes need not be questioned.

Price: $45.

When swimming and diving can enter shoes, Adidas has developed swimming pool slippers products, breathable lightweight soles and shoelaces are quite comfortable.