AOKANG Etiquette Equipment Makes The World Perceive The Image Of China'S Olympic Games.
In July 1st, the Beijing 2008 Olympic Games etiquette shoes were successfully handed over to the Olympic Organizing Committee by the AOKANG 2008 Olympic Games leather products supplier AOKANG group.
The smooth handover of the ceremonial shoes symbolizes that Wenzhou shoes have been internationally recognized both in terms of style design, product quality and brand reputation, and represent the image of China.
It is reported that the ceremonial shoes are divided into two styles, male and female, respectively, for the opening ceremony, the closing ceremony and the etiquette and equipment products of etiquette girls and standard bearers.
The ceremony was held at the The Seaview Tavern Hotel in Wenzhou. On the same day, Wang Zhentao, President of AOKANG group and Chen Xi, the project director of the sports exhibition and awarding ceremony of the twenty-ninth Olympic Games Organizing Committee, jointly unveiled the ceremonial shoes for the Olympic Games.
"The design inspiration of Olympic ceremonial shoes mainly comes from the Olympic stadium's main building bird's nest and water cube."
On the day of the launching ceremony, Xu Jianliang, Dean of AOKANG footwear technology research institute, said that the tranquility and auspicious water cube represents the excitement of the birds and the sense of strength. It gives people a sense of heaven and earth, water, fire, radiation and introvertion, shaking and poetic interlacing. This dialogue between strong personality and changeable emotions gives people a special inspiration, and shows the earnestness and beauty of the ceremonial staff in Olympic Games.
When asked why the color of shoes was white, Xu Jianliang said that white represents purity and upward, highlighting the lightness of women's shoes and the steadfast nature of men's shoes, and also very much in keeping with the Olympic spirit.
It is understood that these Olympic ceremonial shoes are purely hand-made, which fully embodies three characteristics in design, and these three characteristics are in line with the concept of "Green Olympics, high-tech Olympics and Humanistic Olympics" advocated by the Beijing Olympic Games.
According to Xu Jianliang, in the Green Olympics, we have taken full account of the selection, processing and production of leather materials, and used non-toxic glue. In the technology Olympics, we have adopted the latest development of nanotechnology to guarantee the pace of pH and inhibit the growth of bacteria. In the Humanistic Olympics, we have taken into consideration the long standing standing and walking characteristics of the Olympic flag bearers and etiquette ladies, and strengthened the comfort and health of the products so as to relieve fatigue.
Wang Zhentao, President of AOKANG group, said: "there are no trivial matters in Olympic Games and everything moves people's hearts.
We hope that we can integrate the Olympic spirit and culture through a pair of small shoes to maximize the cultural connotation of AOKANG brand, and also to display the brand image of China in front of the world.
It is through such a pair of small shoes that AOKANG has fully rooted the essence of the Olympic spirit in the concept of corporate culture.
Since March 22, 2007, AOKANG has officially become a supplier of leather products for the 2008 Beijing Olympic Games. Now, AOKANG has set up the "AOKANG Olympic Dream Fund" to help the Olympic champion realize the public welfare dream of the individual public, and let more people feel the Olympic spirit of "everyone participating in everyone's benefit". He signed a contract with Liu Xiang to invite Liu Xiang to be the image ambassador of the AOKANG Olympic Games. He wanted to cheer for the Chinese Olympic athletes and strive to work together with Liu Xiang to create miracles for China again. At the same time, in May of this year, AOKANG launched the "Olympic season" activities, sending tickets for the Olympic Games for the customers, hoping to narrow the distance between the people and the Olympic Games in the nearer and nearer days of the Beijing Olympic Games.
"As an Olympic supplier, the purpose of carrying out these activities is to carry forward the Olympic spirit through our efforts, advocate the Olympic concept, and create a good atmosphere for the Olympic Games in the society, so that the spirit of" everyone's participation and everyone's benefit "can be implemented.
AOKANG group brand business department official said.
"AOKANG attaches great importance to the humanized wearing experience on the products it offers, far beyond our expectations, and even more delighted to hear the flag bearers and etiquette ladies.
We are deeply commended and respected after AOKANG has become a supplier and has been committed to promoting the Olympic Games and spreading the spirit of the Olympic Games.
On the day of the launch, Chen Xi spoke highly of AOKANG's Olympic work.
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