Olympic Marketing Strategy Of "No Man Can Stop"

The Olympic Games are a world-class focus. A large number of brands are competing around the Olympic business opportunities.

Can we get rid of institutional restrictions?

Can we take the momentum of the Olympic Games to attract the attention of consumers?

Can we make it cool during the Olympic Games?

Olympic Games is a great event for our country and nation. Every Chinese will take part in it.

This year's Olympic Games Dongfeng we need to borrow, but how to win this Olympic battle?

First of all, we might as well work together to study a successful Olympic marketing case.

The Olympic marketing leader is not Coca-Cola. Coca-Cola has deeply promoted the brand core value of "optimistic, positive and brave faced with difficulties" and Olympic spirit, and has been promoted very well in every Olympic Games.

In the process, "combination boxing" of different levels and different means was formed. It did not print a "Beijing 2008 Olympic Partner or sponsor" on the mark. Instead, it carried out an integrated communication from four levels: the product level: developing Olympic collection tanks, inheriting the Olympic spirit; advertising level: issuing the Olympic torch relay and other topics to announce the Olympic exciting moment; the public relations level: the most representative is the QQ torch relay on the Internet; promotion level: distributing promotional materials, lucky lucky draw, watching the Olympic Games on the spot; Coca-Cola has branded itself on the Olympic marketing, and has won the attention of a large number of consumers and improved sales volume. We found that Coca-Cola's Olympic marketing has the following three characteristics: it is a "Trinity" marketing, starting from the connotation of the brand, grafting the Olympic spirit, and spreading the demands around the consumers, and promoting it.

During the Beijing Olympic Games, Nike, Adidas, Anta and other "giants" launched a variety of marketing activities around the Olympic Games. In this situation, the precious birds are passive. We are neither Olympic partners nor have a lot of money to buy or name the TV programs during the Olympics.

However, the Olympic marketing war has started. We can only start with the Olympic marketing strategy of similar brands, and see whether the "good bird" can find the opportunity to take the lead.

The homogenization of Olympic communication is: apart from the extraordinary performance of individual brands, most sports goods brands in China are merely playing the Olympic Games in the form of Olympic marketing, and the phenomenon of homogenization is serious.

The brand positioning and the Olympic spirit are difficult to graft: many enterprises do not notice the grafting of brand positioning and Olympic spirit when they are doing the Olympic Games, such as Heng Yuan Xiang, on the one hand, they spend a lot of money on sponsoring the Olympic Games, but on the other hand, they put up the disgusting "Zodiac advertisement".

Thus, you should pay attention to the integration of brand connotation and Olympic spirit.

The Olympic Games spread to ignore consumers: many brands ignore consumers in the Olympic Games. Only the "2008 Beijing Olympic sponsors or suppliers" are printed on the side of the brand LOGO. Therefore, the marketing of Olympic Games should effectively contact the target consumers and communicate effectively.

The brand and sales volume should be promoted simultaneously: a considerable part of the brand will not be rained and thundered, but only the Olympic marketing will stay on the sports show or public welfare show.

The Olympic Games marketing of expensive birds should take into account the simultaneous promotion of brand and sales volume.

When the Olympic Games come, every Chinese in our own way participates in the Olympic Games: some people stand on the street, enthusiastically welcome the torch; some people rush to buy tickets, think of on-site refueling; more people are watching the wonderful games next to the TV set.

Although the form is different, the most exciting thing is that the national anthem sounded and the red flag fluttered at that moment.

2008, when all China is filling up for China, as a corporate citizen, the great bird also responds to the call of the times to experience the Olympic Games with consumers.

Thus, we have formed the basic idea of breaking out the Olympic Games of the great birds and birds. They are closely linked to the two elements of the Olympic Games and China: focusing on the Olympic theme, highlighting the Chinese complex and responding to the prevailing mainstream public sentiment in China.

The purpose of Olympic marketing is to attract more consumers. Therefore, the Olympic Games marketing should attract more consumers.

When we enlarge and rethink the above topics and study the Olympic Games and study China, we believe that "no one can stop China!"