Textile Industry: "Brand Jiangsu, Fashion Jiangsu" Has Achieved Remarkable Results.

At the beginning of < p > "12th Five-Year", Jiangsu < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing < < > industry to carry out "four strategic adjustments", and strive to create "six new advantages".

Xie Ming, President of Jiangsu Textile Industry Association, told reporters that Jiangsu's four strategic adjustments include industrial restructuring, technological restructuring, organizational restructuring and structural adjustment of regional layout. The "six new advantages" are efficiency, quality, brand, fashion, talent and environmental advantages.

This year is in the middle of 12th Five-Year, and the results are obvious through strategic adjustment.

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< p > this year 1~6 month, < a href= "http://www.91se91.com/news/index_c.asp" > Jiangsu textile > /a > industrial main business income 634 billion 673 million yuan, an increase of 11.06% compared to the same period; in the current economic situation, 1~6 profit realized 26 billion 712 million yuan, an increase of 12.72% over the same period last year, and the profit growth is higher than the growth rate, achieving healthy development.

On the export side, 1~6 earned $20 billion 420 million in exports, an increase of 6.66% over the same period last year, of which 9 billion 969 million US dollars in textiles, an increase of 6.47% over the same period last year. The apparel industry grew by more than 10 billion 451 million US dollars, an increase of 6.84%.

From the point of view of the plate, the main business income of the textile sector increased by 9.8% over the same period of 1~5 months, 15.37% of clothing growth, 10.74% of the chemical fiber industry, and 17.98% of the textile machinery.

From the perspective of economic operation, both scale growth, benefit growth and export growth are all in a relatively healthy state.

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< p > "Jiangsu provincial Party committee and provincial government pointed out that industrial upgrading of structural adjustment should be" adjusted, adjusted, adjusted and strengthened ".

In view of this "four adjustments", combined with our < a href= "http://www.91se91.com/news/ > > textile industry < /a >, the development way relying on quantity growth is gone forever, our scale is big enough, and the key is to achieve industrial upgrading through structural adjustment.

Xie Ming said, "we take innovation as the driving force, brand as the pioneer to ensure the growth of benefits, and some industries have been adjusted through industrial pfer. Now many enterprises in Jiangsu have gone to Henan, Shandong and Xinjiang to run factories.

From the perspective of environmental capacity, Jiangsu has not been able to develop the industry's affordability through quantitative expansion. We have taken the initiative to avoid taking the road of pollution before development.

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< p > < strong > "brand Jiangsu fashion Jiangsu" promotes strong < /strong > < /p >.

Less than two years ago, Xie Ming put forward that textile and garment industry has both manufacturing attributes and urban industrial attributes. In view of the attributes of the urban industry, the brand and fashion advantages are the only way for the pformation and upgrading of Jiangsu's textile and garment industry. P

Jiangsu textile and garment industry has defined the direction of "brand Jiangsu and fashion Jiangsu", implemented the brand strategy, vigorously developed its own brand, and intensified cooperation with international brands, and built Jiangsu international dress Festival, a platform for promoting brand growth and communication. In order to deepen brand building as an opportunity, Jiangsu's brand and fashion advantages were created.

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< p > at present, Jiangsu has 2 world famous brands in China, more than 50 famous brands in China, more than 30 famous trademarks in China, more than 300 famous brands in Jiangsu, and "brand Jiangsu" has achieved fruitful results.

In addition to a large number of well-known brands such as Bosideng, sun and Yalu, a series of new brands have sprung up in Jiangsu. In the past two years, Alston has developed rapidly with outstanding business models. The Australian and Australian families have sprung up with excellent quality. < a href= "http://www.91se91.com" > Gaochun dress < /a > has gradually formed the brand group and regional brand advantages.

In the domestic market, the textile and garment enterprises in Jiangsu are opening up and taking advantage of the market.

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In the export market, Jiangsu textile < a href= "http://www.91se91.com" > garment enterprise < /a > has also been adjusted to lower the middle and low grade products, strengthen cooperation with international brands and improve efficiency in the export market. < p >

Such as Hua Lida and UNIQLO, Suzhou Tianyuan and Adidas, Columbia and other brands, fabric enterprises Lok Kee and international well-known fabric brand and even well-known clothing brand cooperation, thus forming the enterprise brand.

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< p > it is worth mentioning that in the process of implementing brand strategy, Jiangsu international garment Festival has played a positive role in promoting. The fifteenth Jiangsu international garment festival to be held in September this year will continue to focus on "brand Jiangsu and fashion Jiangsu", and promote the pformation and upgrading of the textile and garment industry in Jiangsu.

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< p > < strong > innovation becomes the driving force of industrial upgrading < /strong > /p >

"P" Jiangsu textile and clothing industrial upgrading is centered around improving efficiency, and innovation has become the driving force of industrial upgrading.

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< p > Xie Ming said that innovation in Jiangsu is also divided into several levels: digestion, absorption, re innovation, independent innovation and integrated innovation.

Among them, integrated innovation is the highest level of innovation.

She gave an example of integrated innovation.

In 2012, Jiangsu made a product, the falai blankets, which was developed by Jiangsu and Zhangjiagang. The flat silk developed by polyester filament was especially flexible. Weaving and printing were finished by the warp knitting enterprise of Changshu Meili, and the blankets made by innovative technology were covered with velvet feeling. The weaving equipment double needle bed warp knitting machine was produced in Changzhou five oceans, and its GE2296 high-speed double needle bed warp knitting machine won the first prize of "textile light" in 2012, and the < a href= "http://www.91se91.com" > printing and dyeing equipment < /a > is Lianyungang Eagle tour production.

A blanket, from raw materials, weaving and equipment, all have innovative points, and they are all completed in Jiangsu. All enterprises in this innovation chain share the benefits of innovation, forming the advantage of integrated innovation.

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< p > digestion and absorption and innovation are outstanding in the field of textile machinery.

Such as warp knitting machine, in the past, high-grade warp knitting machine was monopolized by international enterprises such as Carle Meyer. Through cooperation and continuous digestion and absorption and independent innovation, Jiangsu warp knitting equipment has achieved the leading position in China, and some equipment has been directly following the international advanced level.

The KGFA688 automatic winding machine of Jiangsu Kay palace has its own patent and realizes independent innovation.

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< p > in Shengze town of Wujiang, Jiangsu, Hengli a href= "http://www.91se91.com" > chemical fiber < /a > "key technology development of high quality melt direct spinning super fine polyester filament" has won the two prize of national science and technology progress. They focus on industrial yarn. Now it is the largest industrial wire manufacturer in the country. Recently, the industrial silk used for automobile air bag is developed.

The silk used to be made of nylon, which is now replaced by polyester, which can reduce costs.

Sheng Hong shares focuses on civilian silk. Recently, the first PDO project undertaken by Sheng Hong has attracted heated discussions.

After the project is put into operation, Sheng Hong will become the second company in the world to produce PDO products independently and have a complete memory fiber (PTT) industrial chain.

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< p > not only is product innovation, marketing innovation, management innovation, mode innovation, strategic innovation, but also regarded by enterprises as the "Bible" of enterprise development, guiding enterprises to break the ice Market and break out of their own world.

During the interview, a cotton textile enterprise has a larger stock growth in recent years. The head of the enterprise did not talk about the objective reasons of cotton price upside down in the interview, but said again: "we are not innovating enough, and the adjustment is not in time. We must promptly adjust the structure according to the market demand."

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< p > "although the performance in the first half of the year is very good from the figures, it is also necessary to see that some enterprises, such as" a href= "http://www.91se91.com" and "chemical fiber industry" /a, are facing severe challenges.

We must recognize the importance of further adjustment of structure, combine industrial pfer with going global strategy, and make full use of the educational advantages of Jiangsu in the southeast coastal areas and universities, create talents' advantages, promote the sustainable development of Jiangsu's textile and garment industry, and strive to achieve Jiangsu's textile industry and Jiangsu's "12th Five-Year goals".

Xie Ming said.

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