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Garment Textile Industry Is Expected To Usher In A New Turning Point At The End Of 2013.

2013/8/13 20:21:00 33

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Hong Kong listed companies 2013 Anta sports semi annual report released in August 7th showed that the company is still in the predicament of "de Stocking", and realized operating income of 3 billion 367 million yuan during the reporting period, down 14.4% compared to the same period last year, and realized net profit of 626 million yuan, down 18.7% compared to the same period last year.

although the operating income and net profit of the first half of the year were negative, the performance of Anta sports was better than that of the market. It was called the first company to show up the a target= "_blank" href= "http://www.91se91.com/" > clothing /a > industry upward inflection point.

the semi annual performance of the listed companies in the clothing industry should not be very good, but the situation will be better after the three quarter of 2013, and the turning point of the industry is likely to happen.

The news bird, Dong Fang Fang Fang, told the securities market weekly.

by the macroeconomic situation, < a href= "http://www.91se91.com/news/index_c.asp" > clothing consumption < /a > continued weak, and the competition environment in the industry is becoming increasingly fierce. Garment enterprises have been greatly impacted since the second half of 2011.

business environment is facing double pressures of rising costs and backlog of stocks. The competition environment is facing both sides of international brands and e-commerce. The superposition of various unfavorable factors further prolongs the recovery time of the garment industry.

the second half of 2012 is particularly evident. The annual performance of the clothing listed companies in 2012 is generally lower than the market expectations. The growth rate of listed companies such as the wedding birds, the seven wolves, and the Langer are all down or lower than the market expectations. The net profit of the companies such as "a" target= "_blank" href= "http://www.91se91.com/", "dress less than /a", Hinur, Meng Jie home textiles, Jia Linjie and so on has even dropped by more than 20%.

in the first half of 2013, the market downturn did not improve. The sales figures of some companies were even lower than that of the same period last year. However, with the advance of "de Stocking" in the industry, the inventory pressure in terminals and channels has been alleviated. At the same time, the profit model of the industry is gradually changing, which is conducive to solving the common problems in the industry of declining profitability.

the industry generally believes that the industry is expected to usher in the upward turning point of the industry in 2013 at the end of 2013, when the garments are "_blank" href= "http://www.91se91.com/" and "textile /a" industry.

"P > to go to stock smoothly

as of March 31, 2013, except for the inventory of companies such as news bird, search special, red bean and card Nu Di Road, the number of other major clothing enterprises has declined, compared with the three quarterly report period in 2012. Among them, the other major clothing enterprises have declined, including the US stock balance in the current period from 2 billion 199 million yuan to 1 billion 865 million yuan, while nine Mu Wang dropped from 779 million yuan to 584 million yuan, the wolf wolf dropped from 736 million yuan to 465 million yuan, Hinur also dropped from 388 million yuan to 371 million yuan, and the stock of lentide dropped from 548 million yuan to 498 million yuan.

A quarterly report of 2013 shows that the final inventory of the reporting birds reached 815 million yuan, an increase of 3.95% from the beginning of the year, representing an increase of 9.40% over the three quarter of 2012.

Dong Fang Fang Fang revealed that although the inventory of some companies has not declined from the financial statements, the progress of the enterprises in the industry is still good.

"in fact, the inventory of an enterprise consists of two parts, one is the inventory in the company, that is, the data that investors can see in the financial statements, and the other part is the inventory of the channels.

Although the data from a quarterly report show that the inventory of the birds has not decreased significantly, but in fact, the amount of goods stored in the company is decreasing, and the effect of the inventory is still very good. The overall inventory pressure of the birds has been relieved.

Fang Xiaobo said.

in the case of continuous downturn and unprecedented pressure on inventory, most companies choose to slow down channel expansion and concentrate on increasing inventory.

As of April 2013, the number of shops closed by the nine Mu Wang was more than the number of new shops, and the company had reduced more than 40 shops. The number of shops opened in the first half of 2013 was also negative, and the number of new shops opened in the first half of the year has also been abolished, and the number of new shops has been reduced to more than 30. The number of new shops within half a year has been reduced to less than 30, and more than ten have been closed. Compared with the previous years, the company has obviously slowed down the channel expansion; the Guotai Junan company research report also predicted that in 2013, the main brand of card slave road was about 80 new stores, and the growth rate dropped to 18%, compared with the 125 main brands in 2012.

at present, all major a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > enterprise direct sales growth rate is higher than the order meeting, which to a certain extent reflects the effect of the major brand clothing to inventory effect.

a well-known brokerage analyst said: "since the beginning of the year, the sales discount of the main clothing brand enterprises has increased generally, and in addition, the traditional way has increased the electricity supplier as an important channel to inventory. Most brand new products discount is also lower than the previous year, such as the 2012 new discount of card Nu Di road is 20 percent off, 2013 is 30 percent off.

The company slowed down the channel development efforts, increased the intensity of the inventory, these measures reduced the profitability of enterprises in the short term, but at present, the industry bottom is in the pition period. At this time, the pressure of inventory is dropped and the light load is more conducive to long-term development.

From the current situation, the major enterprises in the industry with relatively high inventory pressure should be able to achieve an ideal inventory effect by the end of 2013.

, however, Li Jiajia, an analyst of Guotai Junan, released in August 2nd that the terminal demand of "a href=" http://www.91se91.com/news/ > clothing industry < /a > has not been reversed, and the high growth mode of the stock market and the weakening of profitability have not been followed by the high growth mode of "raising prices + opening stores + squeezing dealers". The demand is sluggish, the rent and labor cost reduction is hopeless, the electricity supplier and the international giants are irresistible, and the high inventory has ended the golden age of the clothing industry volume and price rise.

All this shows that the market has been extremely pessimistic about the clothing sector.

The brand clothing company will keep inventory until the end of 2013. Now it is in the painful process of channel reconstruction and improving terminal management ability. Some excellent domestic garment enterprises are actively exploring the revolution of growth mode. From the big data, the whole channel, the buyer mode, the supply chain integration and so on, we will become stronger and stronger.

The pformation of a href= "http://www.91se91.com" > garment industry < /a > will be a U bottom.

pformation adjustment promotes profit level rise

In the first half of 2013, although sales terminals did not get better, they did not become worse, which is a relatively optimistic signal for us in the first half of P.

At present, a large brand clothing enterprise is doing one thing is to improve the efficiency of management and management, through a variety of positive and reasonable means to control costs, improve profit margins.

Fang Xiaobo said.

The "P" bird business model has always been in the leading position in the industry. Under the condition of poor industry environment, the company has tightened its external credit policy, strengthened the management of sales terminals, and maintained the high level of self production in the industry. At the same time, the company also plans to extend the industrial chain to achieve the goal of "more precise and effective operation and management" proposed by the company.

Less than 60% of sales were completed by ordering. The company's future development strategy will be changed from the current futures system to the spot system, and plans to invest 600 million yuan to build production and logistics bases in Henan, and strengthen the management of the upstream and downstream of the supply chain, so as to reduce the cost and increase turnover rate.

seven wolves chose the way to change from producing garments to providing services, emphasizing the shopping experience that impressed customers and extending the industrial chain to the upstream. At the same time, the provincial agent was reduced, and the direct organization was added to improve the management efficiency and control the cost.

earnings data show that the cost rate of the nine herdmen was 18.46% in the first quarter of 2013, compared to 25.96% in 2012, and 14.97% and 19.64% respectively in the seven wolves. The shares of Langer were reduced from 34.01% at the end of 2012 to 29.37%, and the card slave road also decreased from 31.29% to 26.85%.

< as the earliest a href= "http://www.91se91.com" > garment enterprise < /a >, Anta sports has achieved remarkable results. The company's semi annual report shows that due to the renewed confidence of dealers and the increase of orders for new products in the first quarter of 2014, the number of orders for orders in the first quarter of 2014 increased by a single digit, achieving the first positive growth since the third quarter of 2013.

through the national unified inventory management, actively developing the inventory channels, and improving the company's profitability by refining the category management and improving the flexible supply chain, Anta sports half year gross profit margin reached 41.18%, compared with 41.8% in the first half of 2012, which dropped 0.7 percentage points, higher than the market expected.

the research report released by Shang Pu pointed out that the downturn of 2012 a href= "http://www.91se91.com" > garment industry < /a > does not mean the decline of the industry. In 2013, it will be a very important pition period for the garment industry. If the brand can be successfully pformed and the brand is built, the large brand enterprises will get the opportunity.

a well-known brokerage analyst said: "the trend of global economic recovery is beginning to become clearer, which has a positive effect on the steady recovery of the apparel industry.

Although there are still some external and internal constraints, such as the continuous rise of production factors and manpower costs, the domestic and international market demand has not been significantly recovered, most companies face multiple historical obstacles, but overall, in the second half of 2013, the overall situation of the garment industry will gradually begin to improve. The whole year is expected to be better than 2012, and there will be a clear trend towards a good trend at the beginning of 2014.

In particular, the efficiency of large enterprises with higher management level will be more obvious, and SMEs still face greater pressure.

It can be said that the worst days of the clothing industry are over.