Pu's Woollen Sweater Market Brand Guidance Station Helps Upgrade Industries

In order to further establish a long-term brand management mechanism, guide enterprises to actively create their own brands and accelerate their realization. Sweater industry Transformation and upgrading, yesterday morning, Pu Yuan woolen sweater market brand guidance station was officially set up, this is also the last year since the establishment of brand management section, Pu Yuan in the sweater brand construction on the road to take another big step, signifies that Pu Yuan is accelerating the construction of Chinese sweater brand city.

In recent years, relying on the advantages of industrial clusters, the market of Pu Yuan sweater has developed rapidly, forming an international market. Sweater brand A large number of specialized markets, such as the center, the world trade center, the famous port of China World Trade Center, and so on, continue to refresh their historical records. By the end of July, the market of sweater market reached 7 billion 340 million yuan, an increase of 0.7% over the same period last year, and 68 thousand tons of freight volume, an increase of 12.53% over the same period last year. "Although the market is developing strongly, our brand value needs to be further improved." Pu Yuan wool Qiu Renming, the chief of the brand management section of the clothing market management committee, said that the main market operators of the sweater sweater market are mainly OEM. The market has its own brand, only 5 well-known trademarks in China, 1 famous trademarks in Zhejiang, and 14 famous trademarks in Jiaxing. "Whether it is the quality or quantity of the brand, it is far from enough for a nationwide gathering platform."

The key to the upgrading of Pu's sweater is to take the road of brand and develop from the low end of the value chain to high added value. Only in this way can the "swamp" of low-end products be eliminated at any time. Pu Yuan town Party Secretary Shen Genchao pointed out that in Pu Yuan, to achieve Sweater industry Transformation and upgrading must rely on brand building. To this end, in 2009, Pu founded the design innovation incubator, the 320 square, and began to convey design talents to all the licensing companies. At the same time, it insisted on organizing a group of licensed business owners to go out and broaden their horizons through exchanges and study. In the second half of last year, the town established the brand management section, which is responsible for the brand building, cultivation management, publicity and promotion of the sweater market.

It is understood that Pu Yuan Sweater Market After the establishment of the brand guidance station, we will develop a regional brand development plan, set up a brand management training mechanism, set up a "convenient service group", and introduce a reward policy and so on. We will tap a number of leading enterprises to support a group of independent active enterprises, guide them to declare famous, famous and well-known trademarks, and promote the brand strategy of enterprises. At the same time, we can promote the linkage and cooperation among enterprises in the cluster by building the regional brand of Pu Yuan sweater, and promote the upgrading of the quality and service level of the cluster products, and strive to make the PU Mao sweater market become a more famous brand market and boost the transformation and upgrading of the sweater industry. Qiu Renming said, through the brand guidance station, strive to add 1 well-known trademarks in 3 years, 3 famous trademarks at the provincial level, 10 famous trademarks in Jiaxing, and 40 number of collective trademark enterprises using Pu Yuan sweaters.

It is said that Shen Meiqing, general manager of the world trade center, is very excited. "In the past, we wanted to promote the brand to the market merchants, but lacked professional guidance. With this guidance station, we can promote the cultivation of brand and enhance the market quality more professionally in the market." Holy Europe Clothes & Accessories Fan Xiaofen, general manager of the limited company, also gave high hopes to the brand guidance station. She said, "we hope that the brand guidance station will help our enterprises to create national brand names and world famous brands and maximize the brand value."