Lack Of Bright Spots In China'S National Sports Is A Key Injury.

Gatlin P thanked the sponsors after the game and gave them support for rebuilding trust.

After Isinbayeva won the title, he cried bitterly, for the five years of sponsorship.

By coincidence, the two track and field stars mentioned their sponsors behind the Moscow World Championships.

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< p > China < a href= "http://www.91se91.com/news/index_c.asp" > sports brand < /a > helps the world high level events. This is not new.

But it is worth pondering that these "domestic products" are not supported by their own brands.

Whether Gatlin's XTEP or Eva's Lining is in the field of track and field, they can not escape and actively expand the domestic market, while vigorously supporting the foreign players' route.

Through the world famous Chinese fans to establish market recognition, or through the outstanding performance of foreign players in the international arena to win the domestic eye, this is known as "curve saving the country" or "export to domestic sales" in the industry.

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< p > the question is whether China's national brand can only "save the country by curves"? At least in track and field projects, this is indeed the case.

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< p > < strong > lack of bright spots is the key injury, < /strong > /p >

< p > "we are also willing to sign Chinese athletes."

Song Jianhong, vice president of a href= "http://www.91se91.com/news/" > XTEP < /a > (China) Co., Ltd., made a stand from the beginning. "But the problem is that our products focus on track and field, and running is the core sport.

But looking at the international arena, all the outstanding athletes in running events are foreign athletes.

Song Jianhong is telling the truth. On the track of Chinese track and field, "Ma Jia Jun" has been inspired and seen the glory of Liu Xiang. Apart from that, it is difficult to find a bright spot, especially the high exploding point in the top court.

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< p > the lack of bright spots is not as good as the direction of pformation. Looking at the world is XTEP's choice.

"In 2011, Gatlin entered our field of vision. At that time, he had just finished the doping period, and the contract was not without risk. But based on his understanding of himself and the comprehensive judgement of international competitions, we started negotiations."

Song Jianhong likened the signing process to love. During this period, both sides explored each other deeply. "We noticed that during the ban period, Gatlin also went to a master's degree specially to really cultivate himself and his prospects for returning to the top ranks of the world.

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< p > the Chinese brand executives emphasize the "top ranks of the world". In its concept, the core of the product is running.

As for the core, they want to be widely recognized on the professional level. The highlight of the world-class elite is crucial.

"Gatlin won the men's 100 meter runner up in the world championships, and the bronze medal in London Olympic Games. This proves that we already have the product research and development ability to provide runners for world-class athletes."

Song Jianhong did not hesitate to say, "XTEP's goal is to create the world's" a href= "http://www.91se91.com/news/" fashion campaign < /a > first brand. "

Now that we are first, we need to be excellent everywhere.

To do a professional job, we need to be one of the best; doing fitness is spreading in full scale. At present, XTEP has sponsored ten domestic marathon events, including Xiamen, Hongkong, Taipei, Yangzhou and Zheng Kai.

"Compared with the current Chinese track and field team, there is still no absolute bright spot."

Song Jianhong said that they never stopped signing the idea of signing a domestic player, but waiting for a Chinese player with both strength and potential on a runway is no easy task.

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< p > < strong > narrow interests are brokers' barriers < /strong > < /p >

< p > in Moscow, Zhang Peimeng is the biggest surprise of Chinese track and field.

On behalf of the highest race of human race, he first let the Chinese see the hope of running into 10 seconds.

"This is certainly a bright spot. We also considered a group of high-quality potential stocks including him, but negotiation is a complex process.

The ideal situation is to sign the athlete's overall image and body equipment. "

In the latter part of the sentence, Song Jianhong kept silent.

The actual situation is that the Chinese track and field team signed with Nike as early as possible. In international competitions, players must wear Nike robes from head to toe.

No matter what other Chinese brands sign up with Zhang Peimeng, he can't display his equipment in the international arena.

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< p > "since a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > is the core product, of course, I hope that the players will wear their own brands on the field to win good results, otherwise, it will be meaningless to spend money on buying and selling.

Zhang Wei, director of the international track and field Department of sports marketing of Li Ning Co, said frankly, "how can the players not compete in the international competition without signing the contract brand to prove the professional competitiveness of their products?" based on this view, Lining hardly considered the Chinese track and field team members. "Tian Guan center is their sole agent. In the Chinese team, the players did not have the right to sign their own contracts."

Zhang Wei said, "even though we signed a contract with the team members, but in view of the fact that the overall contract of the Chinese track and field team was signed by Nike in 2018, it means that in the past few years, Chinese players can only wear Nike in international competitions."

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< p > the practice of the world's track and field developed countries is that the contract between the national team and the individual can be bundled or separated, and the most critical a href= "http://www.91se91.com/news/" > the right of shoes < /a > is pinched in the hands of the athletes themselves.

This is clearly welcomed by those sponsors such as non Nike and Adidas giants.

"We want to show the outside world with the image of whole body, just like Isinbayeva."

Zhang Wei revealed that during the retirement of Eva, Lining has already started a new direction of cooperation. The women's 100 metre hurdles champion in this world championships is a worthy investment for him. "Similarly, if she signs a contract with us, it has nothing to do with the US team. Her whole equipment will be supplied by Li Ningti."

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