It Is Still Urgent For Domestic Garment Enterprises To Go Inventory.

< p > > listing a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > 2013 semi annual report of enterprises has been released one after another. From the statements of many companies, the market situation of the garment industry has not been fundamentally improved over the past six months, and the high storage problem that has plagued the whole industry has not been well solved, but the profit level of some enterprises has increased, and in general, there are mixed feelings.

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< p > < strong > some enterprises' earnings rebounded < /strong > /p >

< p > from the listing < a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprises < /a >, the operating conditions of the first half of this year are different.

In the first half of this year, the main business revenue of women's wear leading enterprises was 684 million, an increase of 25.21% compared with the same period last year. Net profit attributable to shareholders of listed companies was 149 million, an increase of 4.74% over the same period last year.

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< p > Semir < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > also achieved a resumption of growth in income and net profit in the first half of the year, including operating income of 2 billion 725 million yuan, an increase of 8.51% over the same period last year, and net profit of 284 million yuan, an increase of 14.4% over the same period last year.

The same period last year, Semir apparel net profit of 248 million yuan, down 43.22% compared to the same period last year, net profit also decreased by 37.8%.

The company expects growth to continue, and net profit growth will be 0%-30% in 1-9.

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< p > and the impact of domestic and international economic downturn, in the first half of the year, the performance of nine Mu Wang declined.

During the reporting period, the company achieved operating income of 1 billion 163 million 788 thousand and 600 yuan, down 2.29% from the same period last year; net profit attributable to shareholders of listed companies was 290 million 500 thousand and 300 yuan, a decrease of 14.03%, resulting in a double drop in revenue and net profit.

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The half year report of < p > 31st degree shows that in the first half of 2013, the sales volume of 31st grade decreased by 30% to 1 billion 998 million yuan, and the profit of 331 degrees was 205 million yuan, down 65.6% compared with the same period last year.

According to analysis, in the first half of the year, the domestic economic slowdown and the uncertain economic outlook weakened consumption intention, and the increase in production costs coupled with fierce competition led to a sharp decline in orders and gross profit margins.

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The interim results of the first half of the year released by Li Ning Co listed in Hongkong P show that the company achieved 2 billion 906 million yuan in revenue during the period, a decrease of 24.6% compared to the same period last year, and a loss of 184 million yuan, compared with a profit of 44 million 290 thousand yuan in the same period last year.

Jin Zhenjun, executive vice president, said that the company's inventory and sales have been improved. It is expected that the speed of closing stores in the next six months to a year will slow down.

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The days of P, another sports brand PEAK, were not too good. The net profit of the company as at the end of June this year decreased by 62.5% to 89 million 900 thousand yuan. Compared with PEAK's semi annual reports in 2010, its net profit fell to the maximum in the first half of this year.

PEAK attributed this to extensive inventory clearance and weak economic conditions, which had a negative impact on demand for new products.

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< p > < strong > de stocking is still imminent. < /strong > /p >

The idea of < p > coincides with the ideas of industry analysts.

Some analysts believe that, to some extent, the clothing brand competition is not whose performance is better looking, but is going to inventory capacity, who will first clean up the stock to a reasonable level, so that the channel can restore vitality, who will be the first to recover in this low tide.

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< p > from the China Daily, the effect of < a href= "http://www.91se91.com/news/ > > clothing enterprise < /a > on inventory is generally not satisfactory.

At the beginning of 2012, stock in the stock market was 269 million yuan, up 18.46% at the end of 6, reaching 318 million yuan.

In the first half of this year, the amount of Semir clothing inventory dropped from 1 billion 500 million yuan of last year's peak to 700 million yuan, but gross profit margin also dropped 2.47% compared with the same period last year.

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< p > > a href= "http://www.91se91.com" > sports brand < /a >, Jin Zhenjun said Lining's channel stock has returned to its health level.

The average turnover period of Lining channel inventory dropped from 9 months to 7 months, and total inventory dropped by more than 30%.

Anta's stock also dropped from 687 million yuan at the end of 2012 to 576 million yuan in the middle of 2013.

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In the case of inventory problems, P said that in view of oversupply, controlling inventory is an important task for the company. Distributors and companies are cautious about issuing and accepting orders.

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< p > a fund manager in Shenzhen told the newspaper reporter: "a lot of < a href=" http://www.91se91.com > clothing enterprises < /a > the way to go stock is to sell the inventory to the downstream sales channels, so that although the inventory of garment enterprises is decreasing, the inventory of the channels is increasing. The demand for the digestion of the channels has not been improved under the condition that the demand of the industry has not improved significantly, and the high storage problem is still unsolved.

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Less than P, it is noteworthy that clothing companies are trying new changes in the sales link.

The number of direct and terminal terminals of the nine herding kings has been reduced to 59 in the first half of the year. At the same time, it has optimized the form of sales terminals and developed from the mode of relying on the shopping mall on the 3205 wings of shopping malls and franchised stores.

The seven wolves have removed the rigid indicators of the number of newly opened stores in the expansion assessment of dealers, and more have helped and support the decoration and subsidies, which has significantly strengthened the importance of the profitability of stores.

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< p > YOUNGOR is hosting e-commerce as a whole to professional operators, building an e-commerce platform in Tmall and Jingdong, as a powerful complement to traditional sales channels.

In the future, the company will further utilize the resource advantages of marketing network, logistics distribution and information pmission, and strengthen the functions of display, experience and value-added services under the line, and form a full two-way interaction with the online platform in order to deepen the optimization channel.

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< p > 360 degrees is another market segment.

In the first half of the year, the total number of retail outlets of < a href= "http://www.91se91.com/news/" > children's wear > /a > increased from 1590 to 1678, of which 390 were located at the counter of the retail store of 331 degree adult products.

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< p > the fund managers said that the effectiveness of clothing enterprises' inventory self rescue measures remains to be seen. Before the inventory problem is solved effectively, the overall prosperity of the garment industry will not be very high.

"A target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > independent commentator of garment industry, Ma Gang commented," to be precise, some enterprises have signs of warming, and the prospects are not clear enough! "