Pathfinder Subscribe Asiatravel To Enhance Brand Value

< p > August 20th, on the forum of value management forum of the 2013 Chinese listed companies, Sheng Faqiang href= http://www.91se91.com/news/index_c.asp http://www.91se91.com/news/index_c.asp, chairman of the road Explorer /a, introduced the latest development strategy of Pathfinder company in Nanjing under the current situation, and expressed the strategic thinking behind the subscription of Asiatravel.

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< p > Sheng Faqiang summed up the past business ideas, that is, "before we are more inclined to establish channels, business channels, business brand".

This is a clue to our understanding of Pathfinder's development process.

In the early days of China's a href= "http://www.91se91.com/news/" > outdoor industry < /a >, the Pathfinder focused on shopping mall channels, and tried to set up a brand shop for the Pathfinder, and put the Pathfinder brand in the mainstream sales channel.

In the past two years, when the electricity supplier channel has gradually presented the mainstream of sales channels, the Pathfinder company has also started the layout earlier, and has established the sales channel of arkano brand supplier.

Following the development of mainstream sales channels, this is one of the successful development strategies of Pathfinder.

For the latest subscription to Asiatravel, Sheng Fa Qiang also predicts its "20% vertical electricity supplier from the Internet", which shows the importance of the sales channel function of the network.

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< p > Sheng Faqiang's current management thought has changed. "In the future, we will manage more customers. Only by grasping the customers themselves, can we understand the needs and behavior of customers."

With the progress of science and technology, people's consumption behavior and consumption habits have undergone profound changes.

In a time when material is not yet rich and channels are king, brand associations focus on the expansion of sales channels and will follow the pformation of channels.

In the age of material abundance and information exchange and communication, the extensive operation and development of physical channels has become a thing of the past, and it is bound to face profound pformation and pformation.

With the development of network technology, it is possible to make statistical analysis of customer consumption behavior, and close to and understand customer group consumption behavior to drive a series of systematic changes in the operation of brand operators.

It is understandable that covering Asiatravel in 17 Asian countries is undoubtedly the best statistical analysis of the most suitable platform for Asian people to travel and consume.

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< p > under the framework of the above strategic thinking, Xiaobian believes that there should be two support points for the motive behind the subscription of Asiatravel: one is the Internet platform; the other is the in-depth experience of travel.

The Internet has been developing in China for more than ten years, which has profoundly changed the way of life of Chinese people, and the mode of Internet operation and development is constantly advancing and innovating.

Pathfinder is a company that is not limited to the outdoor products industry. Its development will always merge the outdoor industry with the broader concept.

The power of the Internet is endless, and it is still developing, and its business mode is also developing.

Meeting challenges is also a great reward.

Experiential deep travel service platform is developed along with the profound changes and rapid development of the infrastructure construction of China's travel industry (such as camp construction) and the concept of Chinese travel.

In the new travel concepts that emphasize individuality, emphasize independence and pay attention to experience, it is a great business opportunity to provide corresponding guidance services.

Sheng Faqiang believes that "deep experience travel service is relatively blank in China, and we believe there is room for development."

In view of this, Asiatravel has both advantages in these two aspects.

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< p > however, Asiatravel will change with the company of its Pathfinder.

At the forum, the host asked whether Asiatravel would challenge Yi long, and Sheng Qiang made a brief answer. He thought that Yi Long seized the two largest parts of air tickets and hotels. "But some small special experience tours may not be able to see them."

This shows the future direction of Asiatravel.

Sheng Faqiang said that there is no specific data to support the future direction, but there will be about 20% vertical electricity providers from the Internet. It is conceived as an electronic sales platform for the sale of many outdoor products. The Pathfinder will keep pace with the same industry on this sales platform, and will not be outdated and more stable.

In addition, the sales platform will also help to understand the market demand and dig up the development of < a href= "http://www.91se91.com > outdoor products /a.

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< p > of course, the projected electricity supplier sales platform accounts for only 20% of the potential Asiatravel in the future, which is part of the integration of the traditional business model of Pathfinder.

The future of Asiatravel is likely to be a company oriented business unit for Pathfinder. The Pathfinder is concerned about the overall outdoor sports and travel development in China and even Asia, which is far beyond the original explorer's business scale as an outdoor brand.

We see that the Pathfinder company's traditional focus on the mainstream mass market is to implement it, and integrate inherent resources to drive deep ploughing.

We can imagine that Pathfinder will become a public travel service industry group in the future.

At present, many domestic < a href= "http://www.91se91.com" > outdoor brand < /a > are all concerned about the travel market, and have acted according to their own development situation, such as outdoors, gradually developing self driving travel routes and providing travel service business.

The Pathfinder company subscribes to Asiatravel, hoping to seize the lead of this potential market, and we will wait and see how it will develop in the future.

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< p > in addition, from the strategic layout of space, Singapore Asiatravel has covered seventeen countries in Asia, and it is strategically significant for overseas to publicize the brand of Pathfinder, form customer groups, and even from Asia to the whole world.

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