Look At The Personality Charm Of Clothing Brand From Window Display

< p > window display is a self expression way of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand. It can reflect many dialectical relations between brand culture, space composition, color matching, style combination and scene creation, foil, enhance the hidden value of exhibits, and show the tension of brand creativity. In window display design, we should highlight the personality charm of clothing brand from three aspects: window selection, theme building and lighting application. < /p >
< p > > a > window display < /a > is a professional discipline combining visual arts, space science and marketing strategies. Today's window display is not only a display of goods, but also a brand's self expression. It can embody the dialectical relationship between brand culture, space composition, color matching, style combination and scene creation, foil, enhance the hidden value of exhibits, display the tension of brand creativity, and make consumers have endless imagination in the process of enjoying the display window. In the design of clothing window display, decorative materials, lighting and clothing are the most important elements. They should reflect the characteristics of three dimensions, prominent merchandise image, distinctive design style, and suitable for conveying commodity use. Window display is not only the beauty of shape, but also the flexibility and fashion of business expression. Not only should we pay attention to clothing collocation, but also we should realize the inherent requirement of clothing brand culture. In order to give full play to the brand personality charm of clothing window display, we should start with the following aspects in designing techniques. < /p >
< p > strong > 1, window selection, highlighting the brand charm < /strong > /p >
< p > an ingenious display window can attract pedestrians' sight in a few seconds and encourage consumers to enter the shop. Excellent window design should be able to skillfully use decorative materials to display products and use the silent design language to highlight the charm of the brand. < /p >
There are many excellent windows display in many metropolises in China. However, there are many window displays that use expensive materials as decorative materials for products, with a view to create luxurious and dazzling effects, but they are worth half the effort in the past. P In such a dazzling display, the theme and personality of the product can not be reflected, reducing the quality of the product. In the excellent window display of foreign countries, we can often see < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > skillfully using various materials and even some waste articles to foil the charisma of the brand. < /p >
< p > < strong > two, using lighting to create a three-dimensional display space < /strong > /p >
< p > in window display, lighting is one of the keys to design success or failure. Good use of lighting elements can create three-dimensional brand space and change the atmosphere of clothing outer space. The clothing under the light can be real and unreal. The design of lighting should not only consider the color change of clothing, but also consider its consistency with the color, style, shape and theme of clothing. < /p >
< p > how to highlight clothing by means of lighting, how to make the whole window space more attractive to consumers, thus showing the charm of products? We can achieve it in a variety of ways. First of all, different kinds of lamps and lanterns can be used. The form and light color of lamps and lanterns are important means to create atmosphere, which can bring infection to window display. The shape, lighting characteristics and installation methods of lamps and lanterns also have the function of setting up the atmosphere of space environment and highlighting the visual effect of clothing. Different lamps bring different colors to the illuminated objects, such as: the warm tone fluorescent lamp brings the yellow white feeling to the illuminated objects; the cold modulated fluorescent lamp brings the green and white feeling to the illuminated objects. We also need to choose different lamps and lanterns according to different space needs. Secondly, according to the window display style, we use other materials to process the lamp source. For example, we need to create a hazy warm atmosphere window effect, we can use indirect light source, through gauze or other soft material to package lamps. If you want to express the hard space, you can choose the color of colder lights, or the direct light source based lighting. Finally, we can enrich the space through different colors of lights, and expand the distance. < /p >
< p > strong > three, theme building, inject spirit into the brand < /strong > /p >
< p > theme construction is the most important part of the display design of the whole window. The selection of decorative materials and the use of lighting are all aimed at setting off the theme of display design. The theme of window display design is to establish the theme of merchandise. The theme of a commodity must be targeted, such as making clear the object of sale, the artistic taste of the merchandise, the psychology of the customer, and so on, then how to embody the theme and visualize the shopwindow. < /p >
< p > because of the seasonal characteristics of clothing, each window display should focus on the theme design of the season's < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > features. This requires the designer to observe the experience with a unique vision in his life and work, and to manifest it in different ways while designing. < /p >
< p >, we can see that the creation of a good window display theme reflects the unique design of the designer. Every theme seems to be telling stories about its own brand, and thus conveys the brand's style, personality, beauty of the products and the interest and sentiment of the real life, so that customers are infected and attracted, so that they can have a good imagination of wearing such a dress, and ultimately lead to the desire to buy. < /p >
< p > window display has a history of more than 100 years. The display effect of windows is more convincing and realistic than TV media and print media. The window displays of some famous department stores and brand stores in the world are well known. Their windows are constantly updated along with the seasons, holidays and new products. Every update combines the unified image of the company with the unique design of the display windows. It displays the charm of its own characteristics and brand, and expands the reputation, reputation and reputation of the company. Its silent shopping guide language and implicit shopping guide are irreplaceable by other marketing methods of the store. Improving the added value of brand, realizing the communication between art and product, and creative soul expression are the highest level of window display design. We need more mature and fashionable window display windows to flourish China's clothing market, so as to ultimately improve the brand image of garment enterprises and the international image of China's clothing market. < /p >