Clothing Store "Eye" Display Method Can Quickly Attract Customers' Eyeballs.

Clothing display is the most common way to improve efficiency. Clothing store Display is usually divided into shelf display and wall surface. clothing Display, wall accessories display, window display. The effective use of shelf display can quickly attract customers' eyeballs and directly promote sales performance.

Clothing display is one of the most important factors in the store. Franchisees, shopping guides and store managers all say that if sales are not ideal or there are problems, the first thing they want to do is to adjust their display.

In the store, salesmen usually display the latest products in the important position of the store, and display the bestsellers in other locations of the store according to the color, style and series. The new product has not been tested by the market, and needs to be guided to purchase. The best seller has been approved by consumers. This kind of classification can make consumers clear at a glance, thus shortening their decision-making time and improving the effect of "leveling effect".

When displaying and matching, pay attention to the overall coordination of the store. If there is a correlation between product lines, salespeople should consciously build these related series into a pleasant overall environment. Visually appeals to consumers enough to "seduce" consumption with aesthetic sense.

For UNIQLO, which is not fashionable enough and emphasizes the basic free style, it is not easy to realize Gaoping's experience. No bright new fashion design means that UNIQLO must work hard from other aspects.

In the stores of UNIQLO, models of human figures and posters are important people who communicate with customers and persuade customers to buy them. In these models, various basic styles of clothing show a sense of fashion within the reach of different colors and ingenious collocation. Such a way of collocation has even produced a new word in Japan, Decoqlo, which takes half the English words Decoration and Uniqlo, meaning that the basic clothing of UNIQLO is used as a dress matching product that highlights its personality. Therefore, once some goods are not sold well, human models will be quietly replaced by these costumes to push customers to buy. At the same time, the layout of goods in the store will also be adjusted accordingly.

If the product is really unpopular, when the clerk hears the customer, "if some parts are slightly modified, it will be better" or "this is a good thing." clothes If it's not attractive, it will be immediately returned to headquarters, which will stop production.

Selection of promotion methods and timing

Before and after the Dragon Boat Festival this year, nearly half of the goods in Nanjing West Road flagship store are hung with "time limit" red brands, and many of the price cuts are new products launched in the coming season. In apparel retailing, this is not a common practice. General new products are rarely taken part in price cuts, but only when they are off season or grand festival are there any discount. Fast fashion brands such as ZARA and H&M are all the same.

Over time, this way will give consumers the suspicion that "the original price is too high", and the default psychology of "waiting for a while to lower prices", making the business of the stores not in the promotion period deserted. Another disadvantage of this approach is that "the price is too early to lose the original benefits, and if it is too late, it will lead to no stock of money." Ryui Masa, chairman and chief executive officer of Japan fast Marketing Limited, thinks: "operators need to judge what is the best time to cut prices?"

Similarly, the way of promotion should be varied and changing. There is a family in Shenzhen. Clothing store If you give birth to a valid certificate of your birthday, you can get a few discount in that year. For example, 86 years old, 14% off or 51 years old, you will get 49% off. This is a promotional plan designed by the author for the "38" festival of a women's clothing brand, which has attracted numerous discussions in the locals due to the publicity in advance, and the preparations for goods are adequate.

This sales promotion method makes full use of the psychology that people love to take advantage of the advantages, and mobilizes the enthusiasm of the guests to participate in the strategy with their own pricing strategy, so as to achieve the purpose of dumping stocks and increasing the sale of genuine products. It turned out that most of the products sold in the final sale were concentrated in 6 - 25% off, a few odd 50 percent off, did not appear 60 percent off, the reason is very simple, because the born in 40s is already nearly 70 years old, it is very difficult to come out to join in the bustle. The inspiration for designing this promotion is derived from the activity of a cosmetics selling discount in the TV sales.

Shandong, an agent of high-end brand in men's clothing, has been doing well for several years, but there are plenty of stocks. So he came up with a plan: using the opportunity of all the competitors in the Spring Festival to suspend business and leave, and launching the promotional activities during the Spring Festival, which is launched at the more than 100 stores in the whole province, starting from the second year of the new year, 20 percent off in the second year, 25% off in the third day, and 30 percent off in the fourth year. With a daily drop of 95% off, the 85% off promotion of the new year fifteen is finished. After the whole activity, not only 80% of the inventory is cleared, but also the average selling price is maintained at around 55% off, which is a great victory.

Why is the sale price not so low as many people imagine? Because during the whole activity period, with the decrease of discount and the increasing number of customers, the good looks are becoming less and less every day. The phenomenon of breaking color and breaking codes is also getting heavier and heavier. This trend of development makes customers who wait for a lower discount to make changes in their decisions because they may not get the right clothes, and buy them in time, thereby indirectly improving the selling price.

In fact, many shopping malls are using similar methods at present. For example, customers can get several discount and multiple points in the stipulated time, and the results are better. But not all products are suitable for this way. clothing Limited time snapping is effective only for products with high brand awareness and few discount products.