Look At The Doomsday Style Clothing Store.

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< p > December 22, 2012, there are four rumors now. It is the end of the day! What is the end? What happens? It always comes to the end of the cycle of fate! It is better to go on with your own business and fulfill your dream! < /p >

< p > above is purely fictitious! Now the atmosphere of apocalypse is tense. This is actually a business opportunity! < a href= "http://www.91se91.com/news/index_cj.asp" > dress shop decoration < /a > style, doomsday sale, ha ha! I will talk about the doomsday style! < /p >

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< p > clothing shop must be bright first! Light represents hope! And warm again! Warm hope for people's hearts! Lighting is one of the most important tools for selling atmosphere design.

The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.

What I want to emphasize here is that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.

Therefore, the category and expected effect of clothing is the first factor to be considered in the < a href= "http://www.91se91.com/news/index_h.asp > store design < /a >.

From the specific application level, lighting plays the following three roles: < /p >

< p > 1 basic lighting: basic lighting is mainly to extend the light in the whole shop, while keeping the color tone in the shop uniform so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

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< p > 2 key lighting: for less than a href= "http://www.91se91.com/news/index_s.asp" > popular /a and main products, the application of key lighting is very important.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, the main equipments are spotlights and wall lamps.

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< p > 3 auxiliary lighting: the main function of auxiliary lighting is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product.

Among them, more lighting facilities can be used, and this is no longer cumbersome.

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< p > of course, in addition to artificial light sources, the natural light pferred over time, the quality of the light projected on the commodity surface, the mass emitted from the surface of the object, the apparent tone of the light itself and the color reproduction rate are also very important.

Therefore, only when the system takes into account the various effects produced by light, can we adjust and apply all kinds of light sources to ensure that the light always render the shop atmosphere, highlight the display of goods and enhance the effect of display.

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< p > < strong > Color Design < /strong > < /p >.

< p > Color Design in shops is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style.

Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized.

Generally speaking, customers feel the color of the store in the following ways: < /p >

< p > < strong > space sense and weight sense < /strong > /p >

< p > soft and brilliant colors can enhance or weaken the sense of space and weight of stores.

For example, making the walls bright and bright will make people feel youthful and energetic; and coated with heavy colors will make people feel stable and dignified, more suitable for elegant and atmospheric clothing brands.

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< p > generally speaking, bright colors can make customers intoxicated quickly and stimulate the interest of young women who love beauty, but it is worth noting that ceiling, floor, shelf and shop advertisement are best able to ensure coordination, and at the same time, color should not be messy to make people feel refreshed.

And heavy color should also be combined with the combination of thick and thin, otherwise too depressing will make people feel depressed and curb buying emotions.

Specific to the application area, bright colors are suitable for young women's clothing, while heavy colors are suitable for men's wear and formal dress.

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< p > < strong > 2. The illusion of cold and warm caused by color is < /strong > /p >

"P." people see a warm color, it will associate with the sun, fire and other scenery, producing warm, happy, warm, cheerful, active, and other emotional reactions.

Seeing a cool color will remind people of the sea, the moon, the ice and snow, the green hills, the clear water and the blue sky.

However, careful taste, in fact, can be subdivided into cold and warm tones, including: the color of cold tones, divided into two kinds of solemn cold and vitality cold.

For example, black, gray and other colors can make people feel solemn and stable; and bright blue and bright green and other colors will make people feel energetic and more suitable for some fashion brands.

Warm colors are divided into two types: warm and warm.

For example, the red walls will make the stores full of charm and warmth, while the yellow and orange walls will make people feel warm and romantic.

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< p >, therefore, according to the role of cold and warm tones, operators need to understand the meaning of their brands and style of clothing carefully, and finally design the store atmosphere with color.

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