To Welcome Christmas, Chongqing's Luxury Goods Dropped To Half Off.

< p > in the eyes of many people, Christmas has become a discount Festival. Things that stare for a year are waiting for "a href=" http://www.91se91.com/news/index_h.asp "Christmas" /a.

Hongkong and Macao are the most convenient places for mainland people to feel the "discount Festival". However, in order to retain local consumers in Chongqing luxury stores, some luxury brands began to cut their prices during the Christmas holidays, with the lowest discount reduced to half off.

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< p > < strong > some luxury brands half off /strong, > /p >

"P" has changed the image of "high above the top" in the past. The international top brand is trying to play the "people first" brand in order to gain more market share.

In Yubei's Golden Port International Europe famous street, the reporter saw 24 first tier brands join the "blood shopping" camp.

"This is the first time since the opening of the famous brand street in Europe.

Guo Ying, general manager of European famous street, said that some of the first-line brands will take part in them, such as Burberry's bags, Armani's clothing and bags, Gucci's all bags, belts, CELINE's clothing and bags, BOSS all line goods, etc. the discount is 5~7 discount.

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< p > "during Christmas, the price of some commodities will even be less than half off."

Guo Ying said that this is the lowest discount since entering Chongqing.

In the times square of Monument for Liberation in Chongqing, the reporter saw that in Salvatore Ferragamo (Ferragamo), although there was no explicit discount, it opened up a discount area in the shop. Part of autumn a href= "http://www.91se91.com/news/index_x.asp" > winter women's shoes < /a, female bags 6~7 discount sale.

As for the sales situation, the salesperson of the shop said that sales were considerable and sold very fast.

And the Burberry (Burberry) separated by the wall, the business daily reporter saw that due to the influx of excessive traffic, the staff of the store had to adopt the way of limiting current flow and release them in segments.

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< p > "this is the first time to carry out such a great activity in Chongqing."

Burberry official told reporters that in the past, the usual part of autumn and winter commodity 6~7 was folded, but this year it dropped to 50 percent off directly.

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< p > < strong > competition intensifies and leads to discount trend < /strong > /p >

< p > although "a href=" http://www.91se91.com/news/index_c.asp "luxury brand" /a "is rather evasive about the term" price war ", price strategy is still the magic weapon that attracts many brands.

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< p > "we do not want to raise the price war," this will affect the image of high-end brand positioning.

A luxury store owner who does not want to be named has revealed that the main luxury stores in Chongqing are concentrated in Chongqing Times Square, starlight 68 and European famous street. As the number of brands settled is increasing, stores are secretly competing for more market share.

"At the moment, before we launched the large-scale discount campaign, we began to cancel the marketing advertisements which were all over the world in the past, so as not to let our colleagues follow suit."

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< p > "more and more luxury brands join in the discount market, which is also related to the maturity and perfection of the whole market."

He Du, director of the business cooperation office of the Chongqing Municipal Commercial Commission, said that in the past, the market was mainly monopolized by a few brands, so the enterprises had no incentive to discount.

"However, the number of international first-line brands entering Chongqing has increased significantly in recent years."

He told reporters that as of the end of last month, 227 of the more than 280 international brands in the world had settled in Chongqing, and overseas travel has become increasingly convenient. It has enriched the scope of choice for Chongqing citizens. For brands, competition will be more intense than before.

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< p > the price difference between domestic and overseas luxury goods will be further reduced.

Zhou Ting, director of the luxury goods expert and Research Institute of wealth and quality, said in an interview with a Commercial Daily reporter that at the end of the year, in order to boost performance, it also changed the attitude of "price increase and no discount" in the mainland in the past to drive the growth of other products.

She expects that as more brands are added, the retail market environment will become more intense, and brands will take discount to attract consumers, and the price system will be gradually integrated.

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< p > < strong > see official micro-blog get discount information < /strong > /p >

< p > for many consumers, the most concern is how to "Amoy" to the desired merchandise at a lower price.

In this regard, Zhou Ting suggested that many luxury goods this year to occupy the market share, through its official micro-blog announced < a href= "http://www.91se91.com/news/index_cj.asp" > discount information < /a >, consumers can pay attention to luxury official micro-blog, get discount information, and then to regular stores to buy.

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