Regional Characteristics Of Leather Industry To Create Regional Brand

< p > > a target= "_blank" href= "http://www.91se91.com/" > leather < /a > characteristic area is the mainstay and growth point of a href= "http://www.91se91.com/news/" > leather industry < /a > development. It is the basis and main battlefield for leather industry to change its development mode.

At present, China's leather industry has 30 distinctive regions, and has formed a new industrial pattern with scattered order, obvious advantages and competing development.

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< p > < strong > setting up environmental protection benchmarking < /strong > < /p >

< p > to adapt to the need of global industrial pfer and improve domestic industrial layout, China's "a href=" http://www.91se91.com/news/index_c.asp > leather industry < /a > actively implements adjustment strategy, changes the mode of growth, and actively explores new mode of industrial development.

Earlier, the China Leather Association actively promoted the industrial layout of the leather industry in the whole country, and timely recommended to the government that 5-8 centralized tannery areas should be built in the areas under the conditions of our state, so as to make unified planning, centralized leather making and unified pollution control.

The proposal was written by the Ministry of industry and information into the "guidance on structural adjustment of leather industry" issued in 2009.

In the same year, the China Light Industry Federation, the Liaoning Provincial People's government, the China Leather Association and the Fuxin Municipal People's government signed a four-way agreement to jointly foster the "pfer of China's leather tanning demonstration base, Fuxin."

This is an interpretation of the concept of environmental protection in leather making industry, and plays a positive role in changing the traditional tannery production and promoting the pformation and upgrading of leather industry.

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To undertake industrial pfer, we must adhere to ecological environment protection and strict industrial access standards. We must deal with the relationship between industrial pfer and pollution abatement and emission reduction, strictly examine and approve the project approval, eliminate and supervise the implementation of laws and regulations, and avoid misunderstanding in the process of undertaking international industrial pfer in the eastern region: the economic development has gone up, and the environmental quality has come down. P

The construction of environmental protection system is the lifeline of the development of leather industry. The Liaoning provincial environmental protection department has given full support and full affirmation to the construction of environmental protection in terms of technology, capital, project construction and examination and approval.

For example, support for solid waste comprehensive utilization projects in the base construction, and require high standard design and construction, to achieve the recycling of sewage, to avoid the two pollution.

Coordination of northern companies and sewage treatment plants for commissioning and operation of sewage treatment plants, and Jinyuan sewage treatment plant upgrading and reclaimed water reuse projects to provide financial support.

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< p > undertake industrial pfer can not "pick up basket is dishes", not at the expense of resources and environment at the cost.

China's a href= "http://www.91se91.com" > Leather Association < /a > attaches great importance to the construction of leather industry base in Fuxin. It has given many guidance and assistance to the development of ideas, planning and design, attracting foreign investment, etc., and has organized experts group to Fuxin to guide the construction of leather industry base. It has carried out technical discussions on the construction of base environmental management platform, cleaner production plan and environmental protection system, so as to provide a technical support for the healthy development of the leather industry base.

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P > < strong > build regional brand < /strong > /p >

< p > in the early 90s of last century, the China Leather Association began to consciously guide and cultivate the construction of leather featured areas and production bases. From 1999, it put forward a plan to create a leather featured area. In 2001, it pioneered the "industry standard for granting China's < a href=" http://www.91se91.com > leather industry < /a > special regional honorary title "in light industry, with a view to encouraging and standardizing the regional development of leather industry and strengthening industry self-discipline.

The practice of 12 years has proved that this move is of great significance for promoting the development of industrial clusters based on regional advantages, creating distinctive regional brands and promoting the overall level of the industry.

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< p > as Xu Yong, honorary president of the China Light Industry Federation and the China Leather Association, said: "in the process of cultivating characteristic areas, a very important experience is to implement brand strategy in key enterprises, otherwise it will form a simple enterprise to get together, there are no big enterprises in big industries, and there are no big brands in big markets.

Through the implementation of brand strategy in the backbone enterprises of the featured areas, a number of industrial bases of brands and Chinese famous brands have been formed.

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< p > regional brand and enterprise brand complement each other and rely on each other to promote development. It has become an important feature of the brand development of leather industry. This is also why leather a target= "_blank" href= "http://www.91se91.com/" > shoes < /a "is mentioned. It will think of" China Shoes Capital "in Wenzhou, Zhejiang. When it comes to leather clothing, it will think of" Hebei, Xinji, China's leather fur capital "; when it comes to leather goods, it will think of" China's leather capital ", Guangzhou Huadu Shiling, and" China leather capital "Zhejiang Haining...

The rapid development of these regional brands has spawned the growth of a large number of backbone enterprises, and also created the brand of local enterprises.

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< p > in the practice of brand strategy, the linkage creation mechanism of "enterprise creation, government help and association push" has played a good role in promoting the upgrading of distinctive regional brands.

Enterprises as the main body, consciously and actively create brand, enterprises are different, the way of licensing is also different; the government has made encouraging policies to help create a good atmosphere for creating cards; the association has taken a number of measures to promote licensing, in the process, the real leather signs have effectively played the role of brand incubators and drivers.

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