The Prospect Of High-End Men's Wear Industry Is Bright.

According to media reports, the world's most famous luxury recently. Men's wear brand Zegna (Zegna) has already applied to China. clothing Guangzhou Fuyin Trading Co., Ltd. (hereinafter referred to as "Fuyin trade") has filed up to 21 indictment cases in Dalian, Changchun, Guangzhou and other places nationwide, with a total amount of more than 100 million yuan. The rich silver trade is high-end men's clothing. Clothes & Accessories The operator of brand zsnoi (Jie Sheng), Zegna, said the former and its dealers had alleged violations of their exclusive rights to registered trademarks in operation.

On the one hand is the top 100 men's wear brand with a hundred years of history, and the other one is the new high-end men's wear local brand that has been developing for less than three years. Behind this contest of strength, what kind of brand zsnoi is, and how to deal with it will naturally become the focus of attention of the industry and media.

Lifting the luxury of luxury, zsnoi Nuggets China's high-end men's wear market blue ocean

In the eyes of the outside world, zsnoi (Jie Sheng) men's clothing is extremely low-key compared with the Zegna (Zegna) statement. It is understood that the predecessor of the rich silver trade is a garment product supplier in Hongkong, China. It has always been one of the main suppliers of European first-line brands, and has excellent quality in Europe. Fabric The supply and support of resources, and the mastery of unique high quality inspection processes and excellent design teams in Europe are impressive. In view of the vigorous development of China's market, in 2011, Guangzhou Fuyin Trading Co., Ltd. was formally established and began to run its own clothing brand zsnoi (Jie Sheng), hoping to win a share in China's high-end men's wear retail market with its rich market resources, R & D strength and processing experience.

It is reported that zsnoi (Jie Sheng) brand since its inception, adhere to the global fabric procurement strategy, adhering to the international brand. Designer Perfect production technology, integrating the international luxury quality into the blood of its own products, and interpreting the dressing spirit of the new generation of elegant men who advocate "respectable and light luxury". Under the bright brand orientation of "light luxury", zsnoi (Jie Sheng) has entered the market for two years, and has emerged in the domestic high-end men's clothing industry.

　　 Face the crisis calmly, zsnoi continues to innovate in low profile.

Just as the zsnoi brand continues to move forward in the high-end men's wear market, the lawyer's letter from Zegna arrived unexpectedly. When interviewed by the media, the rich silver trade said that "the case has already embarked on the legal procedure, and now has discussed with the lawyer a number of coping strategies, so as to disclose more information".

When it comes to the future development trend of zsnoi, the rich silver trade believes that rich industry experience, first-class product quality and clear strategic positioning are the basis for zsnoi brand to base itself on the market. Insisting on the spirit of innovation and strong international team are the inexhaustible driving force for the future development of zsnoi brand. At present, the zsnoi brand has set up clothing research and development centers in Milan and Hongkong in the fashion capital, high-quality R & D teams and excellent designers to meet the high-end taste of men in the world. Clothes & Accessories Demand contributes continuously to creativity.