Humen Garment Industry Join Hands With Alibaba To Develop Online Business

< p > August 26th, this traditional pattern was broken by Dongguan, which is called "the world's first" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > town. "The Alibaba Humen garment industry belt" platform launching ceremony and the "Alibaba Humen town" e-commerce cooperation signing ceremony were held at Humen Fumin < a href= "http://www.91se91.com/news/" > clothing business center "/a".

It is reported that the project will build "Humen clothing" physical shops and online shops go hand in hand, offline marketing and online marketing linkage development of the new pattern.

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< p > < strong > Dongguan industry "electric shock", the cake is big < /strong > /p >

< p > Humen, about 200000 votes per day, less than /p.

On the morning of August 26th, P, deputy mayor of Humen Town, Li Dingru signed a contract on behalf of the local government and Alibaba to build a new B2B sub site, which is also the first site Alibaba built in Guangdong.

For Humen electric business enterprises, this platform with official background is very powerful at the beginning. Apart from providing traffic and information services, the local government has also given millions of yuan subsidy to the enterprises, so as to support Humen's e-commerce enterprises to become bigger and stronger.

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< p > in fact, it is not the first to build an electronic business platform in Dongguan.

President of Dongguan Electronic Commerce Association insists that at present, there are forty or fifty large and small business platforms represented by prosperous business, East business network and east post network in Dongguan.

But reporters learned that, due to the late start (mostly in 2009 or even later), what is currently more distinctive in Dongguan is Dongguan manufacturing, Dongguan international business platform, east post network, Guang Huo mall and easy wholesale 5 local a href= "http://www.91se91.com/news/ index_c.asp" > e-commerce platform < /a >.

Among them, the best made "made in Dongguan" line has more than 5.2 member enterprises over the past 2 years.

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< p > in recent years, e-commerce enterprises in Dongguan have developed rapidly. Taking Humen as an example, there are about more than 5000 enterprises engaged in e-commerce or "self-employed", and nearly 200 garment enterprises with annual sales volume of more than 5 million yuan through e-commerce platform, and nearly 100 of them reach more than 10 million yuan. In 2012, e-commerce pactions in Humen amounted to 15 billion 660 million yuan, and the average daily e-commerce delivery volume was 232 thousand and 600.

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< p > "there is a saying that nearly 30% of the net sales of products in the country come from Dongguan, and I think that is far more than that."

Xu Huirong, chairman and President of Guangdong Shengshi Shang Chao Network Technology Co., Ltd. pointed out that "Jingdong, Amazon and many other famous domestic e-commerce sites do not have statistics on Dongguan products."

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< p > < strong > online and offline fights, "YISHION" online shop < /strong > /p >

< p > loss of opportunity must be used in fusion strategy < /p >

< p > although the "made in Dongguan" is blooming all over the world, most people in the industry are worried about the development of e-commerce.

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< p > in January of this year, Dongguan local brand "YISHION" after two years of testing the water electricity supplier, due to the conflict between online and offline businesses, finally chose to close the online store.

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< p > "developing e-commerce by yourself is like crossing the river by feeling the stones."

Chen Si, the boss of a brand underwear factory in Houjie, said she started to enter an e-commerce platform herself to sell herself from the year before, and spent nearly 2 million yuan from activities to brands.

"A friend of mine is more pitiful, putting in about 13000000, not even a bubble."

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< p > industry insiders say that Dongguan has no famous information system company, nor does it have a strong third party service provider. It has not even heard of information InterActive Corp. "How can you do well in the electricity supplier?" < /p >

< p > reporter understands that in the process of competition with the existing electricity supplier giants, Dongguan electricity supplier adopts cooperation and integration rather than confrontation strategy.

Dongguan's e-commerce platform is mainly based on distribution and wholesale, and the goods are still going to the big business platform such as Taobao.

Xu Huirong said, at present, Dongguan's local e-commerce platform has a low reputation, mainly for outsourcing services. "Dongguan electric business is doing more subdivision of the market, making another cake."

Xu Huirong said, "Taobao is the product of an era, and we have no such opportunity."

Alibaba set up an industrial belt platform for Humen, < /p >

< p > < strong > line offline, linkage for innovation Bureau < /strong > < /p >

< p > in the view of Xiu Yi, the biggest problem in the development of Dongguan's electricity supplier is the lack of an industry leader like Alibaba.

Xiu Yi said that the cooperation between Alibaba and Humen will bring new opportunities for the development of Dongguan's electricity supplier. Whether B2C or B2B can open a larger market for Dongguan enterprises.

In the past, Humen clothing sold well on Tmall and Taobao. Through this cooperation, Humen clothing can be extended to a deeper market, and at the same time, it will help solve the problem of overproduction.

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< p > reporters learned that the Alibaba is responsible for setting up an industrial belt platform for Humen free and customizing e-commerce portal with Humen characteristics.

Popularly speaking, Humen clothing enterprises stationed in the "industrial belt" will enjoy the brand influence of Alibaba while still have completely independent level domain names.

In addition, the platform is not only for users outside the region, but also for local governments, enterprises, service providers and online shopkeepers, so as to enhance the synergy efficiency of the industrial chain.

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< p > Alibaba director Yang Runhua said: "at present, we have set up 30 industrial belt platforms in the whole country. Humen town is the first in Guangdong Province, focusing on the development of the domestic trade of garment industry with e-commerce."

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< p > this project is particularly valued by Humen. It will make great efforts to push it forward.

Li Dingru said, the platform will build "Humen clothing" physical shops and online shops go hand in hand, offline marketing and online marketing linkage development new pattern, enhance "a href=" http://www.91se91.com "> Humen dress < /a > radiation force and influence.

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