Humen Clothing Goes Global And Lacks Brand Building

< p > Humen is the premier economic town in Dongguan, with "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "industry as the backbone, there are 2346 garment production and processing enterprises, and more than 40 garment markets, known as" the first town of Chinese clothing ".

However, its characteristics are similar to other manufacturing industries in Dongguan: there are few domestic brands in the country; although there are more than 10 thousand a href= "http://www.91se91.com/news/index_c.asp" > clothing shops "/a", the focus is only on "wholesale production".

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< p > no wonder the local culture and tourism departments have changed their traditional thinking some time ago. They take the "buy a shirt Tour" as a main course, and take those heavy modern historical sites as snacks, but they also attract a large number of housewives to come to Humen. They crazily buy the factory price < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, so that the authorities are all enchanted.

Imagine that when a family arrives in Humen, they can get their places: children can climb the fort, mothers can buy beautiful shirts, dad is responsible for driving, paying bills, and finding hotels, all of which seem to satisfy the various elements of stimulating consumption.

Of course, this is a little ironic, after all, really want to nostalgic history, may not be fascinated by fashion consumption, and before the historical heritage is not need to be called "face".

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< p >, and then it is said that Humen has no famous a target= "_blank" href= "http://www.91se91.com/" > designer "/a" group short board. In the final analysis, it is still the lack of culture.

The historical and humanistic atmosphere is much more profound. If you can't sit on the train of the times, it can still not produce creative and economic benefits. In fact, Humen's history and culture are actually very single.

Beijing is more successful than Xi'an, not because Beijing has a longer history than Xi'an, but Beijing has an international stage and resources.

Similarly, Shanghai and Hongkong do not have too long historical chronology to become the focus of fashion.

As a commodity element, designers must survive and publish themselves in international big cities to keep up with the international synchronization in information, concept, inspiration and taste, otherwise they will only be self complacent and do more Shanzhai.

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Compared with P, social division of labor determines that Humen is essentially a production and wholesale base, and is located in the middle and lower reaches of the industrial chain.

As for the design, brand, advertising and marketing of the high industry chain, there is no room for expansion in Humen, because local bosses only care about what to sell this year.

Even if Humen can continue to attract teachers' milk to buy factory price clothes, it will be a drop in the bucket compared to the huge online and offline market in China.

The manufacturer's center of gravity is still in large-scale manufacturing and distribution, less than a href= "http://www.91se91.com/news/" > clothes < /a >, and even has no power to open shop on the Internet.

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< p > this seems to be the status quo of many Pearl River Delta city production and wholesale bases. The concept is the number one in the world. In fact, it can only be the first in quantity, not the first in the brand and the first in the value chain.

Even if we all want to build "a href=" http://www.91se91.com "brand" /a, we will still earn more real profits instead of core competitiveness.

Nike's experience has been said ten thousand times, but in many places is still unable to learn, do not want to learn, this is of course the concept of the problem.

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