Shenzhen'S Clothing Industry Is Changing To Focus On Building An Industrial Chain Gathering Area.

< p > from the last century 80s, the garment industry in Hongkong shifted to Shenzhen. In recent years, Shenzhen's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand in the industry created the" Chinese women's clothing watching Shenzhen "industrial structure, during which Hua Li turned to the thirteenth China (Shenzhen) international a target=" _blank "href=" _blank ".

Statistics show that the exhibition area of the Shenzhen Trade Fair has reached more than 70 thousand square meters, with 3000 booths and more than 1000 domestic and foreign clothing brands exhibiting far beyond the previous session.

The industry pointed out that constantly improving the brand influence and product value content has become an important part of Shenzhen's quality. Shenzhen clothing brand has gone to a new way for the pformation and upgrading of Shenzhen's traditional industries in the process of becoming international.

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< p > < strong > traditional industries conform to the fashion attitude < /strong > < /p >.

"P > superior traditional industries have always been an important part of Shenzhen's economy. While vigorously developing new and high technology industries, we have taken care of and supported the development of superior traditional industries, and encouraged traditional industries to increase investment in technological pformation, improve their technological content and competitiveness. They have always been one of the strategies of Shenzhen's industrial development.

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< p > or in the late 90s of last century, the boss of Shenzhen clothing enterprises started to earn a small amount of processing fees and began to embark on the road of self created brand. "Only good original design can give brisk vitality to the brand". This has almost become the consensus of a href= "http:// www.91se91.com" > Shenzhen clothing < /a > enterprise.

In just a few years, originality and design have made Shenzhen's leading position and industry appeal in the industry.

In this year's Shenzhen fair, the fashion musical "dancer in the dark", made by a blue wardrobe, tells about a fashion a target= "_blank" href= "http://www.91se91.com/".

The cold story of the hero is not only a miniature of Shenzhen fashion people, but also a true portrayal of Shenzhen's clothing entrepreneurs.

Reporters at this session of the fair see, Shenzhen's Mass Phil, movie, Nals and many other famous brands are blossoming, showing the "Shenzhen design and manufacture" strong strength.

Chen Lingmei, chairman of Shenzhen winner clothing, said: "we need to build a firm foothold in the industry with the brand, enhance the level and competitiveness with quality and design, and make fashion innovation the lifeblood of enterprises."

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< p > fashion innovation is the driving force for the continuous development and breakthroughs of Shenzhen's garment industry.

According to the introduction, at present, Shenzhen garment industry has successfully pformed from the original traditional advantageous industries to the fashionable and creative industries with high design content and high added value.

At present, more than 75% of Shenzhen's clothing enterprises regard 5%-15% as a design, innovation and research and development fund. The original strength is changing rapidly, especially the innovative design ability of women's clothing is far ahead in China. Shenzhen has become a truly "Chinese women's clothing capital".

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< p > < strong > the key is to build an industrial chain gathering area < /strong > /p >

< p > in Shenzhen, the municipal Party committee and the municipal government give out a certain amount of funds every year to support the pformation and upgrading of traditional industries, especially the advantageous traditional industries. At the same time, Shenzhen Trade Fair is also actively seeking to pform the traditional industries through the extension of the industrial chain, thereby enhancing its brand effect and product value.

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< p > on the current trade fair, Longhua New District of Shenzhen plays a high role in "fashion brand and creative brand" and takes it as an important point in shaping the industry image.

According to the reporter, the "Longhua big wave fashion innovation hall" has brought together more than 30 well-known brands, which has fully displayed the brand new image of the big wave fashion and creative city, and is praised by the industry as a tour of the pformation and upgrading of Shenzhen's garment industry.

Wang Lixin, director of the Shenzhen Longhua New District Management Committee, said that through the construction of the big wave fashion creative city, the local resources can be optimized, creating more favorable living conditions for enterprises, and promoting industrial pformation and upgrading.

At the same time, we can change the old situation of "scattered, chaotic and small" in traditional industries by forming a team advantage through agglomeration.

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< p > industry analysis shows that Shenzhen's a href= "http://www.91se91.com" > garment industry < /a > wants to break through the bottleneck, and must further gather in the industrial chain perfect area to form a more characteristic and competitive industrial agglomeration area.

Shenzhen big wave clothing base arises at the historic moment, makes Shenzhen enter the fashion Silicon Valley's step more emboldened.

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< p > to promote the industrial development of the big wave fashion creative city and promote the pformation and upgrading of the dominant traditional industries, a number of measures in Longhua New District of Shenzhen to accelerate the construction of the creative city with big waves and fashion have been officially promulgated, providing policy support from accelerating industrial agglomeration, enhancing innovation ability, highlighting brand building and optimizing the development environment.

According to the measures, the 22 enterprises that have already entered the fashion creative city will be able to pfer their business headquarters to the big wave fashion creative city. The maximum subsidy will be 60 million yuan. The enterprises whose headquarters have not yet moved in will receive the support of 2 million yuan in the total annual tax total of 2 million yuan or more, and the newly registered fashion enterprises will also give financial and rental support.

The measures also show that it focuses on supporting independent innovation and R & D design of fashion enterprises.

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< p > today, the "big wave fashion creative city" has begun to take shape.

Based on the garment industry base, BELLE a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" Industrial Park, the big wave area has gradually formed a new industrial economic feature integrating the surrounding area and extending the fashion life chain, with the conditions for developing the fashion and creative industry.

In 2012, the output value of big wave fashion creative city was over 1 billion 200 million yuan, and the output value of big wave related industries was nearly ten billion yuan.

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< p > < strong > sell < /strong > a target= "_blank" href= "http://www.91se91.com/" > strong > dress > /strong > /a > < strong > profit tax contribution oversold vehicle < < > > >

< p > Industry Report from Shenzhen < a href= "http://www.91se91.com > > garment industry < /a > shows that the industry output value is 160 billion yuan, exports 10 billion US dollars, more than 800 self created brands, 2500 garment enterprises, about 300000 employees, Shenzhen has become China's largest production base of women's clothing brand.

The garment industry in Shenzhen is accelerating the pformation from export processing to independent brand building and from traditional industries to fashion and creative industries.

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< p > in recent years, the garment industry in Shenzhen has taken a solid step in brand design, marketing and overseas development.

Reporters also learned that designers in Shenzhen had become a new sight in their clothing industry.

The joint design team from the United Kingdom, France, Italy, Korea and other multinational forces has continuously provided design inspiration for Shenzhen's local clothing brands, and has also set a high growth rate of 50% for its sales.

In addition, Shenzhen women's clothing also makes bold innovations in manufacturing.

They learn from TOYOTA's production model and produce 6 minutes for a garment.

The new cycle of Shenzhen women's wear brand has been shortened from the past two months to the current two weeks.

At the fastest time, there are several new listings on the one or two day.

The market share of Shenzhen's clothing brand in the whole country has reached over 60%, and the profit rate and tax contribution rate of a set of clothes even surpass that of selling cars.

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< p > "from simple manufacturing to brand manufacturing; from general design to high-end design; from domestic market to international market, Shenzhen garment industry pformation and upgrading has achieved initial success."

Shenzhen mayor Xu Qin said: "I hope that more traditional industries, like the clothing industry, will gain the advantage through the pformation and upgrading in the new round of competition in the whole country and even the whole world, and become an important part of Shenzhen's modern industrial system characterized by" high, new, soft and excellent ".

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< p > "although many Shenzhen a href=" http://www.91se91.com "> clothing brand < /a > the enterprise is famous, but it can not cover up the fact that some small and medium-sized enterprises are in a dilemma of development.

Shen Yongfang, President of Shenzhen garment industry association, told reporters in an interview at the Shenzhen fair that the clothing industry in Shenzhen will usher in a reshuffle this year. Nearly 30% of the garment enterprises are struggling to survive. Establishing their own brands is still the top priority for the Chinese garment enterprises in the new era. Strengthening brand building and marketing, strengthening original design and innovation is a stepping stone to the promotion of Chinese clothing brands to the international market.

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