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Clothing Enterprises Exhibition Innovation, Change And Development

2013/8/20 20:34:00 41

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Apparel Industry Exhibition Channel Management

for 2013, the biggest hot topic of clothing industry: channel pformation.

Clothing brands and channel operators have their own feelings.

The channel construction of garment industry has always been a key link that garment enterprises or operators attach great importance to.

With the development of the apparel industry today, whoever has the advantage of channel can win the market as soon as possible.

However, the traditional marketing mode, such as agency affiliate and self run entity store operation mode, has gradually lost its advantages under the market competition mode.

The mainstream operation mode of garment industry is facing many problems, such as high operating cost, poor information, and unable to reach a highly unified brand image, which restricts the development of enterprises.

Under such circumstances, many a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprises < /a > or operators are thinking to find a more suitable market and enterprise channel construction mode to complete the mission of enterprise development and expansion.

The electricity supplier has attracted the attention of traditional clothing enterprises with its rapidly expanding market charm.

Yang Dayun, a famous clothing expert, talked about tradition and electricity providers. "In the future, traditional channels must be pformed to develop with the development of the times."

He believes that in the future, sales in physical stores should think about how to make use of mobile Internet, how to make use of big data and how to make use of cloud computing technology.

Traditional clothing industry has been thinking and trying to make multi-channel solutions for channels, and has become the choice of many enterprises in the apparel industry.

we can not deny that the reasons for the pformation of the channel are: the network and the electricity supplier.

from the consumer level, online shopping has become one of the most popular shopping methods.

According to a survey released by independent retail analysis agency in the UK, more than 20% stores will be closed in 2018 by the impact of online shopping.

Professor Joshua Banfield, founder of the retail research center, said in P report that more and more British people are shopping online instead of shopping.

According to statistics, the consumption of online shopping in the UK accounts for 12.7% of the total consumption, and it is predicted that this proportion will increase to at least 22% by 2018.

The news from the United States is that in the first quarter of 2013, electricity consumption accounted for 10.6% of the consumer's free spending, a record high. Consumers spent $50 billion 200 million on PC online shopping, showing a year-on-year increase in the fourteenth quarter. Consumers spent 5 billion 900 million dollars on mobile equipment shopping.

Such a huge amount of data is stimulating the nerves of enterprises to yearn for profits.

In the face of electronic commerce, how about China's retail market? In 2012, China's network sales data were also amazing. Tmall, Jingdong mall, Tencent B2C, Amazon China, Dangdang, vip.com, No. 1 store and fan Ke pin pin jointly sold a total of 345 billion 960 million yuan, and online sales grew by an average of 134.1%.

Among them, the sales scale of Tmall is 210 billion yuan.

Correspondingly, the "China retail industry development report" released by the Ministry of Commerce in 2013 pointed out that the traditional retail industry is facing the problems of rising costs and declining sales, so it is urgent to adjust the logic of strategic management and explore a new business model to adapt to the development of the Internet era.

all kinds of data show the strong development trend of net sales, and it is precisely because of the rapid development of net sales and the obstacles faced by traditional mainstream channels that the channel pformation of brand enterprises is inevitable.

Channel pformation is undoubtedly an important change in the garment industry in the 2013. In the face of this change, how to find a suitable solution for clothing enterprises? This is the problem that enterprises are thinking about this year.

Perhaps, the diversified channel management mode is the best solution that the enterprise can find at present.

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When enterprises face the same economic environment and similar development stages and have similar problems, we say that this is a turning point in the pformation and upgrading of the industry in P --EndFragment--.

How to lead the industry out of trouble and get out of a new world? Industry associations should play a great role in inspiring and guiding this time.

The CHIC, founded by the China clothing association, has become a platform for the association to inspire clothing enterprises and cause hot topics in the industry.

The CHIC exhibition, which ended in the first half of P > 2013, has its own unique features in finding solutions to the hot topics of the industry. Wang Fang, deputy general manager of the interview International Fashion Exhibition Co., Ltd., said: "the highlight of CHIC must be a hot spot in the industry, reflecting the development of the industry, reflecting the key words, key events, key trends and inspirations in the industry market.

Nowadays, clothing brand enterprises are facing more and more uncertain external environment. Finding their diversified development path is an urgent demand for enterprises.

CHIC hopes to provide a diversified environment for garment enterprises in order to adapt to the diversified environment of this industry environment.

CHIC hopes that both the exhibitors and the audience can absorb the knowledge, information and new high-tech applications they need.

Eventually find their own solutions, such as network, buyers, e-commerce brand, e-commerce platform, multi brand integration store and other new changes.

CHIC highlights must be the highlight of the industry, the need for brands, and the direction explored by commercial channels.

How can CHIC adjust its direction to cope with the new changes? Wang Fang replied: "indeed, the biggest industry change this year is the change of channels." P

The rise of network and electricity supplier, the development of multi brand integrated store and the change of department store business have led to the brand channel mode no longer being dominated by distributors, agents and direct battalions.

"P > CHIC exhibition is for brand service, brand channels have changed, the exhibition will also make corresponding adjustments according to this change, 2014CHIC will show diversified choices and solutions in the channel part. In addition to past department stores and agents, new industries will be added, including SHOPPINGMALL, e-commerce, multi brand integration stores, buyers, etc., so that channels can be more diversified and brands can have more choices.

Wang Fang also said that the pluralistic channel mode is the direction of the future CHIC exhibition adjustment. The most abundant resources of CHIC are buyers and multi brand stores, and there are also strong partners in SHOPPINGMALL channels. CHIC builds the exhibition platform, hoping that various channels can carry out more exchanges here, and the representatives and operators of more channels in the exhibition will be able to communicate smoothly and learn from each other for common development.

And CHIC can provide opportunities for these channels to meet brands, so that more channels can be harvested.

industry needs what kind of < a href= "http://www.91se91.com/news/index_c.asp" > exhibition > /a > /strong > /p >

service industry is undoubtedly the biggest role of the exhibition.

First, clothing exhibition should be able to achieve the purpose of information pmission and information paction, so that exhibitors and spectators can share certain material and cultural exchange information. In the process of exhibiting, they can gather useful information for themselves to achieve adjustment and development pace, adapt to environmental changes, and achieve enterprise development goals.

Secondly, fashion fairs should not only achieve business, but also provide more opportunities for professional audiences to choose partners.

And played a role in promoting the exchange of production technology, promoting the promotion of new technology in garment industry, and forming a new competition in the industry.

The exhibition should also play a role in adjusting the industrial structure and play an important role in promoting the optimization of the economic structure of the industry.

The clothing exhibition brings together the garment enterprises to let the enterprises in the same industry see the difference between the enterprises, so that the enterprises can make timely adjustments.

Finally, the clothing exhibition will help deepen the division of labor and cooperation among different countries and regions, and provide opportunities for knowledge, information and technology to cross regional, cross industry and pnational exchanges, laying the foundation for China to become a fashion power.

how to deal with changing industries? This is the most concern of enterprises.

What are the exhibitions that are important activities for the industry? What are the questions that can be answered by various exhibitions?

exhibition as a gathering activity of the industry brings opportunities for the same industry. Gathering means the exchange of information. This really plays an important role in solving the industry problems.

Wang Fang said that many new initiatives of CHIC exhibition in 2013 were recognized by exhibitors. The 2013CHIC exhibition gathered some related exhibitors and brands on the hot issues of some industries, and jointly sought development direction with brands.

2013CHIC has organized a Menswear senior custom exhibition area, attracting many menswear's Advanced Custom Brands and suppliers under the menswear advanced customization framework. Exhibitors both participate in the exhibition and communicate with each other. This form has become the highlight of the exhibition.

Men's advanced customization is the development direction of many men's wear brands.

CHIC will focus on the development of men's wear custom tailored enterprises, forming a good joint strength and industry development opportunities.

The concept of advanced customization continues to be mentioned and discussed in the industry media after half a year's end of the exhibition.

From this phenomenon, we can see that CHIC's influence on leading the development of the industry is very impressive, and Its Inspiration to the industry is obvious.

CHIC is committed to working with enterprises to solve problems in the industry.

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There are many exhibitions in the clothing industry in the year. > --EndFragment-- > there are many exhibitions in the clothing industry in the year. Each exhibition has different positioning. Apart from the CHIC exhibition, there are still many subdivision exhibitions, which have been recognized by the clothing market segmentation enterprises in the industry. For example, the Shenzhen trade fair, Shanghai's pregnancy baby show, Shanghai's fabric home textile exhibition and so on, all play an important role in promoting the development of the industry.

Apart from these subdivision exhibitions, there are many comprehensive exhibitions and how to differentiate from other exhibitions. CHIC's answer is confident and affirmative.

When Wang Fang talked about differentiation, she first talked about the positioning of CHIC. She said: "CHIC has its own unique core concepts and positioning. CHIC is an international first-class business platform for clothing brand promotion, market development and wealth creation. CHIC is the most fashionable platform with the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiring platform, and the development of CHIC as a platform for the global apparel brand to share and acquire the information and resources needed.

We will build a world-class, most influential and spreading brand fashion show to create highly specialized service oriented business brand.

CHIC has always been the leading edge of fashion and healthy lifestyle. CHIC has always been a comprehensive integrator of the resources needed for brand sustainable development and market development, and CHIC has always been an excellent provider of high-end, professional, humanized services and effective solutions.

she also said that looking around the national exhibition has not positioned the same exhibition as CHIC, and now the market segments are frequently launched, and some of them are also very successful.

CHIC also see these changes, but CHIC will stick to its own position. CHIC positioning itself is unique and differentiated. In the current market environment and pattern, the choice of CHIC is to stick to the original positioning of CHIC and firmly follow its own path.

And will change with the development of the industry in the same position, CHIC will not adjust and change itself at this stage.

2013 is still continuing. China's a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > is facing the biggest test period in the development process over the past 30 years. In the face of the complex economic environment and the driving force of the industry in 2012, the Chinese garment industry has experienced various "not easy", but in any case, the Chinese garment industry will surpass this stage and eventually move towards a new stage of further development.