Tianjin Textile Group Needs To Benefit From Brand Operation

< p > in the first half of this year, Tianjin's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "group faced difficulties and faced difficulties, centered on efficiency, tightly focused on the market, expanded ideas in adjusting and upgrading, managing efficiency, expanding internal and external trade, and capital operation, and actively absorbed various unfavorable factors affecting the efficiency. While effectively preventing and controlling trade risks, it actively expanded the scale of the economy and achieved sustained economic growth.

Sales revenue in the first half of this year was 10 billion 760 million yuan, up 23% over the same period last year, and the import and export volume was 720 million US dollars, up 8.4% over the same period last year. The total industrial output value was 2 billion 70 million yuan, up 1.2% over the same period last year, and the profit was 45 million 160 thousand yuan, up 11% over the same period last year.

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The achievement of < p > is mainly due to the effective promotion of the five measures of < a href= "http://www.91se91.com/news/index_c.asp" > Tianjin textile > /a > group.

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< p > to enhance the efficiency of adjustment.

The Tianjin textile group pays close attention to the implementation of Tianyin Jinghai industrial base project, Tianyuan Tianrong district project, Tiantai denim project, Yang Yang and Ren Li integration project, printing and dyeing and dyed weaving integration project, and the outward migration project of Yang Wan wool spinning and cotton spinning loom.

The effect of Jinghai industrial base project is obvious. In the first half of this year, the sales revenue reached 80 million yuan, with an annual sales revenue of 150 million yuan and an increase of 3 million yuan.

Tianyuan Tian Rong District project achieved 10 million yuan of industrial output value and 12 million yuan of sales revenue in the first half year.

The Tiantai denim project has formed the import, manufacture and distribution chain of the denim cotton yarn, and has enhanced the competitive edge of the market.

The internal adjustment of sheep and Ren Li not only alleviated the difficulty of employment, but also reduced the production cost.

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< p > boost efficiency to science and technology.

Tianjin Textile Group has formulated the "guiding opinions on promoting scientific and technological innovation and developing small and medium sized scientific and technological enterprises", and launched a technology boosting activity targeting "121".

There are 10 small and medium-sized enterprises in science and technology, 20 in science and technology innovation projects, and 10 million yuan in science and technology support policies in recent years, and 7 million 500 thousand yuan has been approved and approved in the first half of this year.

Feitian textile import and export company has been identified as a "small giant" of science and technology trade; the city level technology center capacity building project of Tian Ding Yang branch has been included in the plan supported by the Municipal Commission of finance; the capacity building project of the national technology center of the National Textile Corporation has been included in the plan supported by the national development and Reform Commission; the < a href= "http://www.91se91.com/news/" > the textile industry < /a > standard testing center has been declared by high-tech enterprises.

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< p > to benefit foreign trade.

The annual import and export volume of Tianjin Textile Group has reached US $1 billion 500 million.

In order to form a greater advantage in the import and export trade, Tianjin Textile Group has convened 6 units such as Feitian textile import and export company to adjust and reorganize the meeting, and upgraded the Tianjin Feitian textile import and export company of the Tianjin flying days Decoration Company of the former group to the group directly affiliated to the company.

The 5 units of the group knitting company's Ruifeng import and export company and the group directly affiliated to the "a" target= "_blank" href= "http://www.91se91.com/" > dress < /a > Company are placed under the management of Tianjin Feitian textile import and export company, integrating resources and complementing each other's advantages.

The new company is controlled by group holdings, Feitian decoration company and knitting company, and has clear and standardized property rights. It has become the third largest import and export trading company directly under the Tianjin textile group. The import and export volume of the new company will exceed 200 million this year.

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< p > to benefit the operation of brand.

Tianjin Textile Group has re registered 6 brands of the brand "Tian Fang" brand, covering yarn, fabric, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > dress, household textiles, household products, import and export trade, R & D, and multimodal business, etc., laying the foundation for the implementation of brand collectivization.

The theme will convene a brand working conference, establish 20 grassroots brand liaison system and establish a brand operation management committee.

Carry out the trademark investigation of the enterprises affiliated to the group and set up the trademark archives of the textile group.

Actively participate in the certification work of Tianjin famous brand, Tianjin famous trademark and cultivation system of famous brand products.

The first half of the new "long distance" brand name is the famous brand in Tianjin, the group currently has 8 famous trademarks of Tianjin.

Increase brand marketing efforts.

In the first half of the year, the "white rose" brand exports amounted to 7 million 800 thousand US dollars, domestic sales 5 million yuan; domestic and foreign sales totaled 52 million 580 thousand yuan, an increase of 10% compared with the same period last year; the sales of Brand Company reached 35 million 340 thousand yuan, up 81% from the same period last year.

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< p > to benefit the operation of capital.

In order to reduce the cost of financing, < a href= "http://www.91se91.com > > Tianjin Textile Group < /a > increase capital capital operation, use system guarantee and upstream and downstream trade chain to finance, increase bank credit amount; use Hongkong company platform, open offshore accounts, trade and financing combined to reduce financing costs; companies issuing bonds, forming small loan companies and other work are also in order.

At the same time, around the revitalize the stock assets, increase the operation of assets, the overall system, especially the effective use of land and housing in the park has been overall planning.

We have paid close attention to the two line management of the withdrawal of enterprises, and raised the rate of return of the surplus assets from the enterprises.

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