Jingdong And Singapore Iknow Discovery Shop

Recently, Jingdong announced that it will form a strategic cooperative relationship with Singapore iKnow group and work together to promote Jingdong's Singapore station business. This also means that the internationalization process of Jingdong is accelerating. The company set a target of earning $100 million overseas for 3 years last year.

　　 Building O2O mode by external force

It is understood that JD.COM In cooperation with Singapore iKnow group in the new Jingdong, the iKnow group is mainly responsible for the marketing, warehousing, distribution and after-sale services of the Jingdong mall Singapore station, while iKnow group's thirty-fourth experience stores in Singapore will also display Jingdong's products as an online store for the new business. It is understood that the Jingdong goods will be formally admitted to the experience store in October.

Jingdong stakeholders told reporters that Jingdong will enter the product to iKnow group experience shop, to provide local consumers with offline experience and use opportunities. At the same time, the experiential shop also acts as a site network order, delivery center, and after-sales service center.

It is worth noting that through cooperation with iKnow group, Jingdong Singapore stores will open up online and offline and initially build O2O (onlinetooffline) business mode.

Over the past few years, the industry has been widely rumored that Jingdong will start building a physical store to improve its business chain, and this Jingdong has used iKnow group to test the water line business in Singapore, and has further increased the speculation about Jingdong's "shop".

The Jingdong stakeholders further pointed out that cooperation with iKnow can quickly open up overseas markets, solve transnational storage and distribution, after sales support, market operation and other issues, and can quickly understand the consumption habits and relevant laws and regulations of Singapore's local market with the help of partners.

Up to now, Singapore experience store is the only participant in the global market of Jingdong, and this is also seen as a more important step by the outside world for Jingdong's overseas expansion.

　　 accelerate Internationalization layout

In May 23rd this year, Jingdong's website opened in Singapore. Consumers in Singapore can purchase products directly through the website. In terms of payment and logistics, Jingdong website has already had corresponding solutions, covering VISA, Master, Paypal and so on. Logistics is mainly resolved through DHL, UPS and domestic post.

Industry expert Cao Yueping told reporters that Singaporean Chinese accounted for 70% of the total population of the country, and had a high similarity with the domestic market from the consumption habits. However, the development of local B2C e-commerce market is not saturated, which is a good opportunity for Jingdong to expand overseas markets.

Cao Yueping pointed out that the price advantage is an important factor for the Jingdong mall to have a good prospect in Singapore. From the content of the current cooperation between the two sides, the pricing of Jingdong Singapore station is almost based on the pricing of Jingdong mall terminus, plus some excess price, and the source of goods is also directly from Chinese suppliers, reducing the intermediate links, so the price has advantages in the local market.

But Jingdong will also face challenges. For example, the logistics advantages of the "morning order and the afternoon delivery" created in China are difficult to achieve under the high human cost of Singapore. So at present, the Singapore station only provides door-to-door service and paid delivery service, and the time from the order to the receiving is also from 1 weeks to 3 weeks.

According to Jingdong insiders, with the deepening of bilateral cooperation, iKnow does not exclude part of the local stock, in order to shorten the time users wait for goods. At the same time, Jingdong will also set up warehouses overseas, stocking in Singapore to cover the entire Southeast Asian market. "Next step IKnow The consensus reached with Jingdong is also based on the Singapore market and gradually expands its business to include Indonesia, Malaysia and other more neighboring countries. Jingdong insiders said.

The industry generally believes that with the help of this new operation mode of "local purchase + offshore purchase", Jingdong will further expand its operation experience in overseas markets, and this new mode itself is also an important exploration in the process of trying multi-mode operation.

Relevant information shows that from 2012, Jingdong began to expand its overseas expansion on the agenda, and officially opened its overseas order business in April of that year, when the business was limited to book audio and video.

Up to now, Jingdong has continued to expand its internationalization. Currently, there are 80 English speaking stations in the United States, Australia, Singapore and other countries and regions. The number of products reaches about 300000, and Jingdong's internationalization process is also accelerating.

Jingdong said last year that within 3 years, Jingdong's overseas business revenue is expected to reach US $100 million, so we will set up overseas business department and our own logistics center.