BELLE Shoes Industry Wants To Integrate Online And Offline

< p > under the tide of vertical electricity supplier's platform, BELLE href='s "http://www.91se91.com/news/index_c.asp" > shoes http://www.91se91.com/news/index_c.asp /a > B2C website has announced that the company will make efforts to create boutique fashion mall.

Previously, the best buy network was mainly engaged in a href= "http://www.91se91.com/news/index_c.asp" > BELLE < /a > all kinds of shoes and sportswear.

< /p >

< p > August 16th, Zhang Xuejun, an excellent shopping website, said in an interview that a Sales Department of a department store accounted for the proportion of goods sold. Generally speaking, the largest share of the sales department in the offline department store was clothing, accounting for about 50%, shoes accounted for 15%, and sports shoes and clothing accounted for 5%-7%.

According to the current situation of the sales of excellent products, to become a fashionable shopping mall website, we should strengthen the proportion of commodities in clothing category.

< /p >

< p > according to this standard, this means that over 50% of the future purchase network will come from third parties.

Since it is a platform electricity supplier, that means excellent purchase will compete with Tmall, Jingdong, Dangdang and so on.

In response, Zhang Xuejun said, "excellent purchase network is not without space, or to make an article on the characteristics, the current investment has begun."

< /p >

< p > < strong > within two years the line is offline and the next is integration > /strong > /p >

In addition to announcing that it will be pformed into a boutique fashion mall, Zhang Xuejun also revealed that BELLE is working with its parent company, BELLE international, to achieve the integration of online and offline businesses.

< /p >

< p > > a href= "http://www.91se91.com/pioneer/" > Zhang Xuejun < /a > explains that the integration of online and offline is the integration of IT system.

"BELLE group 153 warehouses logistics warehousing and distribution system software development is now implemented by the excellent purchase network. At the same time, in August launched the offline shop POS system development, after the development of the system is completed, will be implemented in 18000 stores nationwide.

Once the three systems are opened up, the business form of the integrated online and offline integration will eventually be established, and the goal will be achieved in two years.

< /p >

< p > "after the integration of online and offline, when consumers order online, BELLE's online stores in about 300 cities can achieve express delivery in the near future," said P.

Zhang Xuejun said that before the store staff are basically doing the marketing of customers into the store, the future may be matched by three employees entering the store to sell directly, and an employee conducting online marketing through WeChat and many other ways.

< /p >

< p > however, online and offline integration does not mean price integration. According to BELLE's plan, online can be cheaper than 10%-15% under the line, and the sales performance appraisal system should also be adjusted accordingly.

< /p >

After the P IT system and the rules of interest are perfected, will the distribution of BELLE's stores be adjusted if there is a larger proportion of online sales revenue in the future? From the present point of view, there are almost all BELLE stores in the shopping districts of the downtown area, which are very dense.

"We are not thinking so far now."

Zhang Xuejun admits.

< /p >

< p > of course, the so-called online and offline integration is for BELLE proprietary products.

There are two ways to buy non proprietary products in the future, which are over 50% of the purchase network. First, BELLE is shipped from three warehouses in Beijing, Shanghai and Shenzhen, and two is shipped by the brand itself.

< /p >

< p > < strong > achieving profit and loss balance < /strong > < /p > by the end of next year.

< p > for concern about the profit problem, Zhang Xuejun said that the profit and loss balance is expected to be achieved by the end of next year.

< /p >

"P," a person familiar with the matter told reporters: "BELLE international is actually doing the same thing for the electricity supplier.

BELLE group's turnover last year was 30 billion yuan, while the excellent purchase network was less than 1 billion yuan.

Compared with several other footwear business operators, even if they lose money, the excellent purchase network also compensates.

< /p >

< p > public information shows that the former shoe B2C giant three has recently laid off 90% of its employees, and has pformed itself into a private brand. After the injection of Tencent, good luck has not improved.

Recently, many deputy general figures have also left.

In this regard, Zhang Xuejun explained: "several senior executives will not affect the operation of the purchase, they can understand a better platform."

< /p >

< p > the above pointed out that "with the Jingdong, excellence, Dangdang and other platforms, the more and more electric contacts, vertical B2C is facing great pressure.

Vertical electricity suppliers choose reverse osmosis, although it has not been able to work, but how much is also an attempt.

For the excellent purchase network, if we can really deliver 18000 express outlets under the line, the business opportunities derived from it will be great.

< /p >