Spain'S "Shoe Street" Is Gradually Disappearing And Rushing Out.

< p > according to Spanish media reports, after more than a decade of development, located in the outskirts of Madrid, the once unknown FUENLABRADA warehouse area has become a dominating place for Chinese Western manufacturers to manufacture Chinese products.

In the face of changes in the market, most businesses choose to take passive action. They should stick to their positions by withdrawing or sticking to their positions, sticking to their guns in the same way, and no one wants to take the initiative to attack, and use their resources to complete the pformation of the business mode. This is a strategically meaningful thing, so that the Chinese economic form that could break through and turn business into a new place is standing there.

Among them, the location of "a href=" http://www.91se91.com/ "target=" _blank "shoes" /a "street" in the warehouse area is the most representative.

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< p > from 2008, the first Zhejiang shoe seller settled down in this street, and later came to flock with it. In less than 5 years ago, the once flourishing shoe Street went through brilliant and hasty evacuation.

By the summer of 2013, only a handful of businesses were there to support, cool streets and shops. It was hard for the outsiders to believe that this was the place that once flourishing and was known as "shoe Street" by businessmen. Only those signs that were still taken off were still there silently telling the story of yesterday.

Reality is telling people that shoe street has become history.

A market that has already been formed and can grow and expand has disappeared like this. When we sigh with regret, we have to think about the essence behind its appearance - the loss of intangible assets, because it is something that can not be bought with much money.

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< p > < strong > stationed -- the formation of shoe Street < /strong > /p >

< p > although the Chinese wholesale companies in the FUENLABRADA warehouse area had already formed a climate before 2007, for the predecessor of the shoe Street adjacent to the main commercial roads, the Chinese businessmen were not optimistic about the deviation from the central area.

At that time, there were only a few Chinese a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > in operation, compared with the bustling scene of the main commercial road extension area, the scenery here is not only good.

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< p > when the time came into 2008, Mr. Qin Yi, a businessman from Zhejiang in southern Spain, came to Madrid to develop. With keen business feelers and careful research and demonstration on the market periphery, Mr. Qin chose this street which was not the most favored part of the shoe street.

After talking about the next store, a shoe wholesaling company specializing in the middle-aged and elderly shoes was born.

When the company started to run, everyone would not have thought that the prelude of shoe street had already started.

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< p > interview Mr. Zhong Qin said that the change of market was something he did not anticipate.

At the beginning of the golden year shoe industry, business is booming. Customers are busy every day.

So Mr. Qin took advantage of the potential of a warehouse next to it to expand the scale of operation, the business grew bigger and bigger, and the market influence became stronger and stronger. The calling effect began to appear immediately. Some other wholesalers selling shoes in the warehouse area began to think of ways to enter the street, and wanted to dip into the wealth here.

So in 2009, more than a dozen Chinese footwear wholesalers entered the street, laying the foundation for shoes Street location.

After a year's development, by the time of 2010, this street has become a professional commercial street with all kinds of shoe shop signboards and professional business atmosphere.

Since then, anyone who comes to the warehouse area will be attracted by the unique scenery here, and the retailers who open the shoes store are in the rush.

In the Spring Festival of 2010, only the shoe street in the warehouse area was set up with colorful doors, and the colorful red lanterns were hung along the streets, which made the streets full of vitality, and also infected the merchants who came to the shops.

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< p > after the birth of shoe street, the owners of the street have set up a committee of owners, so that we can discuss everything together and set up a professional Street business street image.

Since then, businesses have decided that all shops in the street will have a unified rest every Saturday, although there are no other businesses in the warehouse area to do that.

Because time is money, let alone a day off on Saturday, no one wants to shut down for half a day, but the shoe Street man has done it.

Since then, the unified rest on Saturday has become a different scene in this street, which is proud of the people of shoe street because they can't do anything else in the warehouse area.

After the "10.16 incident" incident in 2012, Xihua Lian Lian issued an initiative to all merchants in the warehouse area, calling on everyone to have a special rest on Saturday to rebuild the image of Chinese businessmen. This is a pride for shoe street people. The initiative does not include shoe street, because the shoe street people have already done it.

It can be said that they are the forerunners of a unified reunification on Saturday in the warehouse area.

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< p > < strong > evacuation: < a href= "http://sjfzxm.com/news/index_p.asp > > shoes Street < /a > changes < /strong > /p >

< p > 2012, the Chinese economy in the storehouse area was hit hard, and shoes street was gradually losing its former glory.

Many businesses are hesitant about it and don't know where to go next.

At this time, except for the golden shoe business, the majority of businesses are not optimistic.

To this end, shoes Street businesses take into account sources of income and reduce expenditure, eager to lower business costs.

So some businessmen discussed landlords with their landlords, but stubborn Spanish landlords did not turn their faces. In the absence of repeated negotiations, they were located in the Oriental Plaza on the other side of the warehouse area, stretching out realistic olive branches to shoe Street merchants.

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< p > as an investment promotion unit, the Oriental Plaza has moved many shoe wholesalers from the shoe city of southern Spain. In order to attract more businesses to join, the conditions for the opening of the Oriental Plaza to shoe Street businesses are generous.

This is very tempting for shoe street people who are in a predicament.

Business is not good enough to do so.

Presumably this is the consensus of all businessmen who are in contradiction at that time.

So before the Spring Festival in 2013, after the conditions were negotiated with the Oriental Plaza, nearly 10 businesses in the shoe street were evacuated within a few days.

One stone stirred up thousands of waves. It can be said that the evacuation of these businesses damaged the shoe Street spirit. In the past, although the business was sluggish, the lively shoe street suddenly appeared to be extremely depressed. This scene also stimulated the people who left temporarily, and sprout a kind of mourning which was scattered by birds and animals.

At that time, reporters visited the golden year shoe industry and some other businesses in the interview. Most of them felt confused, and hesitated between moving and leaving.

The last decision to weigh the pros and cons, most people chose to withdraw.

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< p > August 16th, the reporter once again came to the "shoe Street" interview which has been completely different from others. Wherever we go, we can use the word "desolate" to describe it.

There are only a few shops that are closed in a big street, and the shops are closed.

The reporter asked a boss who was leading the workers to pick up things and prepare for evacuation. When the boss was evacuated, the other party answered that they were preparing for it because the shoe street had disappeared in name only, the popularity was gone, and the retailers were rarely patronized.

At that time, the golden year shoe industry also moved to the Oriental Plaza in spring, and interviewed Mr. Zhong Qin to tell him that although the business here was almost the same as before, after all, the cost could be saved.

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< p > Chen Ben is saving some, but the shoe Street gradually disappears, so that the evacuated businesses lose the immeasurable assets, that is the intangible assets that economists like to talk about.

Although this intangible asset can not see the direct economic benefits, it is neglected by every evacuees that the indirect economic benefits to each businessman are ignored.

This is a common understanding among the people of insight in the Spanish Chinese community, and they deplore this.

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