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    Sales Of Brand Professional Stores Are Declining, And Supermarkets Are Becoming More Competitive.

    2013/9/2 17:05:00 11

    BrandFashion BrandFashion

    < p > the 2012 annual retail development report published by the Ministry of Commerce enumerates the development characteristics of retail formats: < /p >


    < p > < strong > (1) accelerated development of convenience store < /strong > < /p >


    < p > in recent years, the proportion of convenience store sales, business area and number of employees in the retail industry is very low, about 2 to 4%.

    In 2012, convenience store enterprises made full use of the advantages of convenient location and large number of stores to expand and extend their services.

    < /p >


    < p > < strong > (two) the store has a good momentum of development < /strong > < /p >


    < p > store grew into the second main business format in retail format. In 2012, its share in retail sales, business area and employment was around 20%, and its share in retail sales increased by 1 percentage points over the previous year. At the same time, the gross profit margin, net interest rate, leveling effect and labor efficiency level of all stores were the highest in all formats, showing a good momentum of development.

    < /p >


    < p > < strong > (three) sales of professional stores declined < /strong > /p >


    P stores are widely welcomed by consumers because of their wide variety and wide breadth and depth in a large category of commodities. In recent years, specialized shops such as household appliances, 3C, cosmetics, a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" have maintained relatively rapid growth.

    At present, professional stores account for more than 37% of retail sales, business space and employment, and their status is very important.

    However, by the impact of online retailing, sales growth of traditional physical specialty stores has slowed down. In 2012, sales of specialty stores increased by only 5%, and the proportion of sales in the whole retail sector, business area and number of employees decreased by 1.4, 0.8 and 0.8 percentage points respectively.

    < /p >


    < p > < strong > (four) the competition in supermarkets and large supermarkets is aggravating < /strong > < /p >


    < p > the supermarket format has been developing rapidly in recent years, and the market is nearly saturated. In the past two years, the proportion of supermarkets and large supermarkets in retail sales, business area and employment is basically stable at around 20%. In addition, with the continuous rising of FMCG prices and the strengthening of prepaid card management, the development of supermarket formats has slowed down, and homogenization competition has been fierce.

    < /p >


    < p > < strong > (five) department store pformation accelerated < /strong > < /p >


    < p > in recent years, with the increase of rents of commercial real estate and the scarcity of the core business district, some large supermarket leased areas have developed the clothing and daily necessities, especially the development of online retail, making the department store industry the most affected industry, and the profit margin of the brand association mode has narrowed, which makes the department store industry face greater business pressure.

    < /p >


    < p > < strong > (six) the development of shopping mall is mixed with joy and sorrow. < /strong > < /p >


    < p > in recent years, as a comprehensive commercial body with shopping, dining, leisure and entertainment functions, shopping mall has shown its business advantages in satisfying consumers' shopping needs and realizing "one-stop service".

    According to relevant information, in 2012, there were more than 50 new shopping centers covering more than 35 thousand square meters, and some shopping centers adapted to demand, clear positioning and functional focus changed the traditional business pattern to a certain extent, better meeting the needs of consumers' comprehensive services, and promoted the development of related retail and service formats.

    However, there are signs of overheating and over concentration in shopping centres in some areas.

    < /p >

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