Phoenix Nirvana Creates Brilliant Society And Helps To Tide Over Difficulties.

< p > Phoenix experienced the torment of fire and the test of pain, reborn and sublimated in the process of rebirth. It is called "Phoenix Nirvana".

An accidental fire destroyed the Dehui International Plaza. More than 3000 of the merchants lost their fortune. The Xinjiang Dehui group was forced into a desperate situation. However, under the sincere commitment of chairman Qian Jinnai, Dehui, which had undergone the test of life and death in support from all walks of life, is like legendary Nirvana Phoenix Phoenix. After 5 years of struggle, it has not only been reborn, but also has become the leader of Xinjiang and even the Central Asian region's "a target=" _blank "href=" http://www.91se91.com/ "clothing /a" fashion.

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< p > "selling the iron and selling the iron must also compensate" < /p >.

< p > January 2, 2008, an accidental fire destroyed the Dehui International Plaza. The more than 3000 merchants in the international trade city were bankrupt, and tens of thousands of people suddenly fell into trouble.

At this time, the Dehui industry, which lost 400 million yuan in the fire, seemed to have only one way to go, so that Xinjiang locomotive head Real Estate Development Co., Ltd., the main body of the Dehui International Plaza, was bankrupt, because this is in line with the law, with the least risk, the lowest cost and the easy operation.

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< p > in the face of the victims of the disaster, Qian Jin resistance wiped his tears for three times.

He mentioned the word "responsibility" several times, and promised that "even if it is to sell the iron and steel, we should also do a good job of compensation for merchants".

At the Dehui International Plaza business conference, a cash suit of black suit announced that the Dehui International Plaza should be rebuilt. At the same time, it solemnly promised to fully rely on the company's own conditions and capabilities to fully compensate the direct loss of 3046 merchants.

This means that the limited liability company should bear unlimited liability, and the deed will bear full liability.

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< p > Li Wenjie, the Secretary of the Party committee of the original Dehui industrial group, once asked Qian Jinnai: "in the face of great difficulties and pressure on mountains, have you never thought of going away?"

He then added, "not far away, just arrived in Dabancheng and came back."

Qian Jinnai said, at that moment, he thought of more than 10 employees who worked hard with him for the next more than 3000 years.

"If I walk away, what do they do? They can't throw the burden of resettlement to the society.

Persistence may succeed, but giving up can only be a dead end. "

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< p > in order to raise huge reconstruction funds, Qian Jin decisively decided to suspend the two types of port businesses, which are profitable and promising, and to vacate the storehouse area to relocate more than 3000 of the affected businesses and save one year's rent.

At the same time, they sold their private cars and collections, mortgaged the villas, and repeatedly traveled to Zhejiang and new areas to raise funds.

Qian Jinnai thought that even if every merchant could only divide 5 to 8 square meters, they could maintain their business relationship with their original customers. Morale would not be dispersed and there would be hope of rebirth.

The market is getting together. It's not easy to get together, so once the merchants are scattered, they will never be able to get up again.

Merchants took the 30 thousand yuan loan secured by the government and Dehui to resume business and get popular again.

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< p > June 19, 2009, Dehui borrowed 80 million yuan to complete the grand opening of the world's children's products, and 1304 families were moved to new homes.

This means that Qian Jin resistance began to cash in on the promise of "at any cost, even if he had to sell the iron and sell the iron to compensate for the loss of the merchant" after the fire.

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< p > social circles help to tide over difficulties. < /p >

< p > recalling the five years of road between Dehui and 3000 disaster hit businessmen, there are too many hardships and tears, and too much moving.

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< p > after the fire broke out, when we were most desperate, the leaders of the autonomous region and Urumqi rushed to the scene to see the disaster and guide the disaster relief.

The Urumqi municipal Party committee and the municipal government have completed the major aftermath of the property and nuclear damage of the property owners of the fire victims, and timely solved the series of policies to alleviate the hardship of people's lives, medical treatment and their children's schooling.

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Qian Jinnai's warm greeting from home also made p feel warm.

Many businessmen in Xinjiang put down their business at the same time. They worked hard for several months to organize donations and donations to help dozens of petitioners.

Entrepreneurs from all over the country have also laid down their own business to help Qian Jinnai resettle disaster victims, give ideas and try to find ways; several major bank leaders in Wenzhou have come to Dehui to discuss secured loans in different places to support the redevelopment of Wenzhou.

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< p > according to statistics, after the fire of the "1. 2" Dehui International Plaza in Urumqi, all sectors of the community donated money to the families of the martyrs and the victims of the disaster. The donations amounted to more than 1487 yuan, and they were all used for post disaster reconstruction of the disaster hit businesses.

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Under the common interest and assistance of two provinces and autonomous regions in Xinjiang and Zhejiang, P and thousands of merchants and Dehui people have reestablished their confidence and have taken the heavy responsibility of rebuilding.

They did not give up, did not say defeat, came forward in front of difficulties, vowed to turn over for three years.

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< p > "thank those governments and friends who helped me in my most difficult times."

Speaking of those difficult times, Qian Jin ran with a grateful heart.

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< p > Phoenix Nirvana rebuilt brilliance < /p >

< p > Phoenix Nirvana, five years later, the new Dehui famous Plaza has become the largest commercial wholesale building in Xinjiang. Not only has it regained its old strength, but it has also developed better, and has become the leader of Xinjiang's commercial real estate.

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In the past five years, Xinjiang Dehui group has experienced a 1. 2 baptism of fire and has taken a new step.

In September 19, 2011, the Dehui Plaza, the original Dehui International Plaza, was built in ruins, and a delivery ceremony was held.

More than 1700 property investment households and users have obtained compensation for the same floors and shops on the same floor before the fire. Qian Jin resistance has also fulfilled the solemn promise of "three thousand resettlement and compensation for the three thousand affected businesses" after the disaster.

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< p > nowadays, the management and management of the 5 branches of the Dehui group, including investment management companies and real estate development companies, has taken a new step.

In September 2012, Dehui's market volume exceeded 10 billion yuan, and hosted the first Asia Europe Silk Road clothing festival.

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Qian Jinnai, chairman of Dehui, made a prospect for the future of P.

He said that in the next 5 years, Dehui will take men's wear, women's wear, children's wear, ethnic a target= "_blank" href= "http://www.91se91.com/" > dress < /a > as the core, and insist on wholesale, wholesale and retail. Through differential operation, the locomotive and Dehui Xintiandi project will become the leading trading center, warehousing and logistics center and design and distribution center of personal fashion clothing and clothing products in Western Asia.

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< p > a magnificent plan to return the society has been formed in the hearts of Dehui people, investing heavily in building a national costume training school.

The school will recruit tens of thousands of ethnic craftsmen and embroidered nanges in the north and the south, and invite internationally renowned a target= "_blank" href= "http://www.91se91.com/", "designer /a" to serve as the honorary president to guide the Xinjiang, so that the costumes with distinctive national characteristics will be integrated with fashion elements under the packaging and influence of the masters, and finally push to the world.

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< p > September this year, the second Asia Europe Silk Road garment Festival, held by Dehui group, will be a grand opening, which indicates another milestone in the development of Dehui.

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"P >" Dehui group's first half year 2013 commendation conference, Qian Jin resistance said, "in 2013, we are faced with unprecedented opportunities for development, opportunities and opportunities, and even more heavy tasks and tremendous pressure.

We should further enhance our sense of responsibility and crisis awareness, further strengthen our confidence, and be responsible for the cause of Dehui and all the Dehui people, responsible for all the people who have helped Dehui, and responsible for history. With extraordinary wisdom and hard sweat, we will bring Dehui to a new career platform.

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