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Wuhan Clothing Market: "50 Yuan, Two Pieces" Low-Priced Clothing From Where?

2013/9/3 13:13:00 85

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Wuhan Clothing Market Clothing Market Clothing Tail Cargo

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low price < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > sign attract human eye

this year, a number of "50 yuan and two pieces" clothing stores have appeared in some small streets and alleys in Wuhan. The sale of clothing from the store shelves has attracted a large number of customers' eyeballs.

reporter's field visits found that these < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > good quality. Where did the low-priced clothing come from? Half a month ago, the reporter traced the root to the source.

win at low price

< 50 yuan and two pieces > .

women's clothing store sells 100 pieces per day .

A "50 yuan and two pieces" women's clothing store, "P three" street in Wuchang, has recently gained a reputation.

On a local website, a netizen said that she found this shop near her home. She went in to look at it with a cheap mentality. She did not expect to find some fancy clothes. She bought 5 jackets and 3 pairs of trousers at 200 yuan.

recently, the reporter found this shop in three street of Wuchang. Outside the shop, there was a banner of "shopping mall counter code goods, factory designated goods point", and the glass was full of "50 yuan, two yuan" advertisement.

More than a dozen square meters of shops, full of summer skirts, shorts, T-Shirts, also mixed with some Chunqiu style jacket, knitwear, windbreaker, each piece is 25 yuan, the shop side stressed that the sale of clothes will not be replaced.

reporter noticed that although these styles are old, they are new, and many styles are more than one, some of them have size codes.

In addition, some clothes have been cut off, but there are hanging tags on each garment, and some are marked with the name of the mall without being torn.

Most of the clothes are known as Hangzhou, Guangdong, Han, two or three lines, < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a >, the original price is mostly three hundred or four hundred yuan.

Some brands also have shops on the Internet, which are much higher than those of these stores.

in the days when reporters visited many times, the shop was crowded with female customers who came to ambush goods.

Several customers said that although the style of clothes is not new, the quality is good, and the price is very low.

P is a middle-aged woman who occasionally talks with familiar customers.

According to her introduction, this is the temporary rental of garment manufacturers, which has been open until September.

Every day at noon, there will be more than 100 new products, each time is about the most busy. The new products are directly stacked on the floor, and I want to hang them up one by one, "she said. These clothes are all old brand clothing that is broken off in the mall, and some can be found online.

reporter saw another "50 yuan and two pieces" women's clothing store on the democratic road of Wuchang, and saw forty or fifty square meters of shop full of Four Seasons Women's clothing.

For the source of clothing, the boss points to the logo of a clothing store: it's all stock clothing from the mall.

according to the introduction, this shop temporarily sells storehouses and stores clothes and shops, and this year there are quite a lot in Wuhan. Only reporters in Wuchang Rouge Road clothing square area found that there are three or four similar clothing sales stores.

Coincidentally, in a shopping mall on the main street, reporters also found a similar shop, each piece of clothing priced at as low as 20 yuan.

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P > the sales mode is flexible /p >

renting a facade and throwing away /p >

business is bad, shut down /p >

Where do these clothes come from? Recently, a reporter has learned that there are specialized people in Wuhan doing inventory clothing business, which come from clothing inventory company.

inventory is the pain of garment enterprises. Why do people want to find business opportunities and how to dig gold from them?

a recall of the information on the stock clothing made the reporter find the entry and exit: "high price recovery, long-term cash recovery, stock clothing, fashion, pretty dress," a target= "_blank" href= "http://www.91se91.com/" > cloth, /a, and accessories, etc. all the goods in stock.

The reporter turned to find Cheng Minghui, the owner of the clothing business.

He told reporters that the inventory company at least ten thousand pieces of collection, summer wear of about 10 yuan each.

Cheng Minghui engaged in inventory business in Guangzhou in the past year and moved to Wuhan this year, hoping that more people will understand the stock market.

"These are 50 yuan and two pieces, and the clothes are of good quality, but the street shops with outdated styles are all shops opened by small stock companies. These goods are part of the store's bottom cabinets, and some are from the stock companies, and some are from the less stock factories."

Yesterday, in an office in a building in Hanzheng Street, Cheng Minghui told reporters.

Cheng Minghui said that the stock company has large and small points, and 50 yuan and two stores are all opened by this small stock company.

They take a small amount of goods, take a higher price, and their sales channels are the most flexible. In the peak season, find a shop to open a small shop to sell clothes.

"Large scale storage companies receive tens of thousands of starts each time, and most garments are exported, and domestic sales are only in large-scale clothing wholesale markets."

sell lots and low prices

high inventory hot clothing tail goods market

Why are there many stores and discount stores on the street this year? The price is still so low?

it is understood that the number of stock apparel is increasing year by year, and the price of clothing retailers cleaning up inventory is also declining, attracting more and more people to join this industry.

In addition, some stock companies in coastal areas used to pport most of the goods back to Guangzhou, but the local market is becoming increasingly saturated. Therefore, more and more stock companies will leave the goods they receive locally in Wuhan and sell them through discount stores and special outlets.

"This year, the stock prices in Wuhan are aggravating, especially in summer wear," said an insider in Wuhan who was doing inventory clothing business. The weather in Wuhan has a great impact on this year's inventory sales. In previous years, summer wear was better in May than -7 month, but this year it was late in Wuhan, and it began to heat in May.

So a lot of factories did too much before March, resulting in a large inventory, and therefore a much lower price, resulting in lower prices of distribution clothing than last year.

The statement of above has been confirmed by the boss of a small garment factory in Wuhan.

He said he did lose a lot in the first half of this year, so now he dare not do more.

it is understood that clothing companies that have attached great importance to reputation and brand image will destroy the stock clothing.

But now business is bad, and companies that insist on doing so are rare.

Therefore, in coastal cities, more and more factories begin to control production to reduce inventory.

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formerly sold to coast /p >

inventory company will turn to Wuhan /p >

Cheng Minghui told reporters that the stock market was rather loose at the beginning. What was collected in the factory, including fabrics, accessories, and so on, the cloth was collected by ton, no matter whether it was good or bad, just like a recycle bin of < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > goods.

Only in the 90s of last century did Guangzhou become a huge market.

Cheng Minghui counted out an account. Some small and medium-sized clothing manufacturers stock 50 thousand pieces a year, if the wholesale price of 40 yuan / piece is calculated, that is 2 million yuan.

In order to reduce the inventory pressure, if sold to an inventory company by 20 yuan / piece, the warehouse rent will be reduced first, and the new 1 million yuan cash can be invested.

But if goods are hoarded and not sold, there will be problems in the capital chain.

Cheng Minghui said that previously received Stock clothing was not sold inland.

But in recent years, more and more coastal stock companies have begun to expand the market. Wuhan has become the first stop for them to develop the inland market. "Wuhan has the same market as Guangzhou -- Hanzheng Street, plus pportation, which is very suitable for domestic sales."

Cheng Minghui said.

besides, cost is also a problem that the owners of stock companies have to consider.

Mr. Lin, the owner of another clothing and clothing company, told reporters that in the past, a fifty or sixty square meter wholesale market in Guangzhou had a monthly rent of 1000 yuan, and now it rose to 10000 yuan. Now, in Guangzhou, a worker is asked to pay 120 yuan a day, and only 60 yuan in Wuhan.

Then, will someone borrow the stock of clothing to dump "foreign garbage"? Cheng Minghui shook his head: "a few years ago, this situation in Guangzhou is more common, and now the market is very strict, almost extinct.

"Imported" is well controlled, and Wuhan will not naturally have such foreign garbage.

The smell of foreign garbage is different. It's strange. We can see it. "