The Industry Situation Has Brought Some Challenges To Home Textile Enterprises.

In the first half of the year P, domestic textile enterprises encountered resistance in traditional channels, and the domestic sales value decreased year by year.

Through investigation, it is found that there is a demand for home textile consumer market, but consumer habits and needs have changed.

Therefore, home textile enterprises need further improvement in widening channels and seeking business opportunities.

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< p > in the first half of this year, the export growth of domestic textile industry is relatively strong, but the growth rate of domestic sales has dropped significantly. The industry situation has brought certain challenges to home textile enterprises.

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< p > under such circumstances, the nineteenth China international household a target= "_blank" href= "http://www.91se91.com/" > textile < /a > goods and accessories (Qiu Dong) exposition was held in Shanghai recently.

As a home textile exhibition, which has been deeply loved by businesses and consumers, it brings together nearly 1321 enterprises from 31 countries and regions. Apart from bringing the latest trend of home textiles to consumers and dealers, it also showcases the most fashionable and high-tech home textile products all over the world.

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< p > strong European and American Wind < /p >

< p > accelerating the diversification of the international market is one of the characteristics of the development of the home textile industry.

Compared with foreign brands, there are still some gaps in domestic textile enterprises.

European home textile design has always been a leader in Chinese enterprises. If we want to design shoulders, we must innovate in learning and grow in innovation. < /p >

< p > at this Hometextile exhibition, the number of foreign audiences increased significantly compared with previous years.

"The first day of the home textile exhibition, the number of foreign audiences increased by 30% over the same period last year.

This shows that the pace of development of China's home textile industry has been accelerating, and has been recognized by more foreign home textile enterprises and customers, and the influence of home textile exhibition is also expanding.

Yang Zhaohua, President of China Textile Association, said.

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"P", especially in overseas exhibitors, this exhibition is especially favored by European manufacturers.

"It is particularly worth mentioning that this year's first European Pavilion, we hope that by bringing high-end furniture and fabric producers in Europe to this home textile exhibition, more consumers will see the top domestic textile products in the world."

Wen Ting, general manager of Frankfurt Exhibition (Hongkong) Co., said that as one of the organizers, Frankfurt has brought the Intertextile international fashion home fashion trend release, the China home textile fashion trend issue, the international wool Bureau's "International Wool Art Exhibition" and other activities, to provide participants with 2014/15 home fashion trends, interior design, market information and many other information.

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Besides, P also invited more than 100 overseas invited VIP buyers to participate in the business matching program.

At the same time, there are 7 overseas buyers visiting the group and jointly 11 textile trade associations around the world to jointly promote the buyers invitation scheme.

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< p > Yang Zhaohua said: "accelerating the diversification of the international market is one of the characteristics of the development of the home textile industry.

Data show that from 1 to May this year, China accounted for 48.5% of exports from the US, Japan and Europe, and the export scale was basically stable.

And the growth rate of the emerging market is larger, and the market is developing in a diversified way. Among them, exports to Russia increased by 46%, the Middle East grew by 10.4%, and ASEAN increased by 34%.

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< p > matching is trend < /p >.

< p > in recent years, many home textile brands have launched the so-called "one-stop" home furnishing, displaying home furnishing supplies mainly based on bedding and other accessories.

It should be noted that when consumer groups set up their homes, they paid more and more attention to the coordination and integrity between decoration, furniture, cloth art and ornaments.

The traditional management mode of home textile industry can not effectively utilize this valuable customer resource. < /p >

< p > "every year I will come to see home textile exhibitions, and I will see new products that I have never seen before. This is the most attractive place for home textile exhibitions."

Spectator Wang Yan is a frequent visitor to the home textile exhibition, but this year she comes with a mission.

"I will get married soon, the new house has been decorated, and how to arrange it is still a problem.

No, I want to find inspiration for home textile exhibition.

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< p > the booth layout of this home textile exhibition is more complete, fashionable and distinctive in style than before.

Judging from the current trend of home textiles, integration is the trend of the household products industry.

Many brands have broken through the single category of bedding products, developed from standard four piece sets to the overall pattern of bath towels, bathrobes and household clothes, and have begun to embrace the concept of complete home life, such as aroma, sleep music and so on.

It is hoped that consumers can develop into multi angle habitual consumption from the needs of wedding and relocation.

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< p > German brand LANGLE, not only has high-quality jacquard bed products, but also mattresses and various bathroom supplies, so that the user's sense of experience can be unified.

It tries to occupy all the home space and let users get used to a feeling.

Domestic consumers are familiar with the brand, while improving their bedding style, they are also actively developing product lines, producing quilt core, pillow core, summer products, children's articles, etc.

"We also launched the collection box for textile fabrics, hoping to subtly pfer the concept of new lifestyles to users in the market segmentation."

The responsible person said.

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< p > "strengthening the concept of" home textiles ", emphasizing the overall household display has always been the advantage of China International Home Textile Exhibition.

Yang Zhaohua said that all along, wallpaper, furniture, cloth, lamps and accessories dealers have a group of common customer resources - the consumer group is being renovated.

This year, the Home Furnishing Exhibition Hall of the home textile exhibition organically combines furniture, ornaments, wallpaper and cloth products together to promote the overall sales. It not only provides convenience for consumers, but also makes full use of existing customer resources to maximize the profit of stores.

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< p > demand diversification < /p >

< p > consumer demand for home textiles is more diversified. Only beautiful appearance and warmth and comfort are far from meeting the high standards of consumer selection of home textiles.

Therefore, the use of new materials and new technology elements has become a popular trend in the home textile industry this year. < /p >

People's consumption concept has also changed, and the demand for quality and fashion is getting higher and higher. < p >

However, the domestic brand is low, and the industry is facing the pressure of pformation.

"Consumer demand determines the development direction of home textile enterprises in expanding channels and seeking business opportunities.

At present, the development of electricity providers is not the only way out. It is the key to identify customers' demand points, enhance the added value of products, and make products that satisfy customers.

Yang Zhaohua said.

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"P" in the home textile industry to seek pformation and explore new ideas of development, by creating a concept brand of ecological home textile products, has been successful in the consumer market, and become a major highlight of the pformation of the home textile industry.

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< p > Tongxiang as the first industrial cluster to organize a home textile enterprise group, it owns the "home textile and textile town" hemp Town, "China's flocking textile town" Tu Dian town and "China silk famous town" Zhou Quan town's three home textile signs.

Sericulture has always been the leading industry in the local rural economy.

In recent years, silk has been favored by the public for its environmental protection and natural health. The silk industry has been developing rapidly in the whole town, forming a relatively complete industrial chain integrating silkworm, cotton making, research and development, production and sales.

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< p > this shows that the concept of green and ecology has been increasingly recognized and valued in the home textile industry.

With the advent of home textile technology, home textile product structure has been pformed from "economic practicality" to "functional, decorative, health-care, environmental protection" in a diversified way, and home textile technology has become the chasing target of more and more enterprises.

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< p > at this home textile exhibition, there is no shortage of technology added to the home textile products.

"Pleasant home textile product series of fragrant finishing, bring the double feeling of the sense of touch and smell to the consumers, can affect the function of the five zang organs, remove the disease and strengthen the body; the successful development of the violet natural home textile makes life more comfortable and healthy sleep experience for the consumers; and the warm sleep Kang series launched by the VIKOR home textile, known as the home textile technology, uses advanced production technology to pplant the green and ecological raw materials into the bed products, so as to create a safe and comfortable healthy atmosphere for the consumers."

Yang Zhaohua is very familiar with the exhibits. I believe these products that really meet the needs of consumers will have market and space to continue to develop.

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