Luxury Brands Accounted For More Than 30% Of Changsha'S Average Annual Growth Rate Of Seven.

< p > LV's bag, Burberry's windbreaker, Cartire's watch...

When it comes to luxury goods, many people in Changsha can count several brands.

Out of the world's ten largest luxury brands in 2013, seven brands have been stationed in Changsha.

If LV's entry into the Changsha luxury market started in 2008, the market has been flourishing in the past 5 years, and every major brand has flocked in to make Changsha a second tier city with a "first-line strength".

More importantly, after 5 years of baptism, we saw what we needed.

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< p > < strong > the world's ten largest luxury brand Changsha accounted for seven < /strong > < /p >.

< p > recently, Millward Brown, an international famous brand research company, announced the 2013 ranking list of global luxury brands. LV, Hermes and GUCCI ranked the top three brands, while Fendi (Fendi) and Brown (Coach) first entered the top ten.

The list continues to be judged annually by the sales volume and profit of the brand, as well as the world influence and historical accumulation of the brand itself.

LV still has a leading position in the market with its brand value of about $22 billion 700 million.

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Seven of the top ten P brands have entered Changsha: LV, GUCCI, Rolex, Chanel, Cartire, Burberry and Cox.

The big luxury brands have settled in Changsha's major stores, such as LV, GUCCI of friendship stores, Burberry (friendship store, New World Department Store), Rolex (friendship store, friendship mall, Wangfujing, Ping Hetang), etc.

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The increase of < p > strong > annual average of more than 30% has attracted much attention. < /strong > < /p >

< p > how strong is Changsha's high-end consumer power?

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< p > LV senior jewelry national tour will be opened in September 23rd.

The exhibition has been held in 5 cities such as Tianjin and Wuhan, and Changsha is the last stop.

The choice of Changsha's second tier city is inseparable from its market potential.

For example, Changsha LV's Meimei store has set a national record: ranking first in performance, management and services in domestic stores; LV's Limited package sales ranked the top three in the whole year.

In 2012, in the background of the annual growth of domestic luxury goods market to 7%, Yun Mei Mei created 30% growth.

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< p > over the past 5 years, Changsha's luxury market has increased by an average of more than 30% per year, which has attracted the attention of the world's luxury goods giants in Changsha.

Many luxury magnates have extended their olive branches several times: PRADA actively joins in intending to join; Cartire global president inspects China's first stop to choose Changsha; the count's president visited Changsha patrol shop to investigate the new project of Yun Mei Mei Wu Guang.

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< p > future Changsha, Kaifu Wanda Plaza, East Pai Lou Kowloon warehouse, Yun Mei Mei Wu Guang new project......

The emergence of high-end consumption gathering areas in Changsha will radiate consumers in the whole province and surrounding provinces and cities.

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< p > < strong > from "expensive to proud" to "comfortable first" < /strong > < /p >.

"P", as Zhou Lixia, general manager of Yun Mei Mei said, "people's living standard is getting higher and higher. Changsha's internationalization is getting higher and higher. People's pursuit of high quality life is the driving force of high-end consumption."

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< p > "at first, we rushed to the brand.

I remember when I bought the first LV bag, it was for this brand.

Miss yuan, who works in the media, now thinks of the story of her first consumption of luxury goods.

Her family has 2 LV Monogram packages and a Gucci slub bag, as well as Prada's 2.55.

Now she is not a new customer of luxury goods, and it is no longer an entry money.

"For example, some big bags do not have zippers, although the atmosphere is not safe, now choose large cards will have zippers, and the size is moderate, comfortable and convenient."

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More than a few years ago, we often heard such a passage: a guest ran into a shop, the first question was "where is the most expensive", or "pointing the way": "I want all the other money except this, this and this," P said.

The "upsurge of pride" and "multi win" nouveau riche style have gradually lost the market today.

Under the many choices, the customer's feeling gradually comes first.

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< p > "at first, consumers preferred more Logo, and now they really care about the value of the product itself."

He Weili, general manager of friendship store, said that the market feedback is that more and more consumers prefer logo's less brash brands, such as BV and Fendi.

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