Chinese Clothing Enterprises Face Four Big Problems And Will Be Eliminated 50% In The Next Three Years.

< p > Part I: China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the business community faces four major problems at present and in the future: < /p >

< p > 1, the total capacity is oversupplied, and the total supply is larger than the total demand.

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< p > clothing enterprises have low entry threshold, less investment and fast construction of the whole supply chain, so they can form a large scale in a short time. Over the past ten years, the overcapacity situation has obviously appeared. With the increase of consumption level, the garment industry has developed rapidly, and the total supply of the total garment products has been far greater than the total demand.

As the clothing market generally adopts the futures mode, the overcapacity has lagged behind.

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< p > two, the competition of homogeneous goods is very serious, and the profitability is seriously declining.

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< p > clothing enterprises have been developing for more than thirty years in product design, production, sales, brand, operation and so on. The whole process, talents and resources are already quite mature. Therefore, brand replication is quite easy. The homogenized products of similar brands occupy the market, and competition from the blue ocean rapidly enters the Red Sea, which makes the profitability of garment enterprises seriously decline.

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< p > three, the growth of market demand is slowing down, and the speed of enterprise development is greatly slowing down.

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< p > with the structural adjustment of China's economic growth mode, the overcapacity of the whole economy and the gradual decline of economic growth will affect the growth of the people's income, which will have a certain impact on the clothing consumption market, and the growth of the consumption demand in the market will slow down, and the speed of the development of the garment enterprises will greatly decelerate.

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< p > four, is the garment enterprise development mode can not meet the needs of market changes.

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< p > clothing enterprises have been developing rapidly for more than thirty years, because they have been in the stage of rapid development. Therefore, the development mode is single, and the ability to respond to changes in market demand is low. When the market is saturated, there is no innovation mode to meet the changes of market demand, and enterprises are in a passive state of adjustment.

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< p > second part: Chinese clothing enterprises have the following problems: /p >

< p > 1. Clothing enterprises do not really understand and meet the needs of consumers.

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< p > clothing enterprises have been implementing the "order system" mode for a long time, forecasting market demand, rather than consumers' real demand, and do not form an effective mechanism for consumers' understanding and satisfaction. Therefore, it is impossible to achieve mass production and market orientation, but to meet the demand of distributors. This leads to the formation of terminal VIP consumers. The consumption of these products has decreased year by year, and the network has formed a large number of stock products.

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< p > two, the value chain of garment enterprises can not achieve win-win results at both ends.

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< p > clothing enterprises in the development process, the brand's own profitability has been fully protected, but the market sales terminals dealers due to factors such as rent, staff salaries, product inventory and other factors, as well as suppliers, production costs rise and other factors, the overall profit level has been declining, even loss management, when the overall supply quantity has not increased, so the upper and lower value chain of enterprises failed to achieve a win-win situation, seriously affecting the continuous profitability of enterprises.

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< p > three, the innovation of garment enterprises is not enough, and their profitability is declining and losing competitiveness.

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< p > clothing enterprises in recent years, such as manpower, tax, raw materials and other costs continue to rise, the overall level of innovation is not enough, sales have not been significantly improved, their own level of profitability has also been declining, losing competitiveness.

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< p > four, there is no clear direction for the integration of garment enterprises.

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< p > in the case of blocked market sales, the company failed to identify the focal points, did not have a clear understanding of its own problems, and invested heavily in retail management to strengthen management and training. It failed to realize clearly that enterprise integration was integrated from the new market positioning, new product planning, new product design, new supply chain innovation, new channel integration, and new retail adjustment.

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< p > third part: which enterprises will be eliminated in the market in the next three years? < /p > > three.

< p > 1. It is a garment enterprise with a slow pformation in business mode.

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< p > instead of changing market positioning, pforming business mode and integrating supply chain in time according to market changes, it is only a simple compression of scale and streamlined organization of garment enterprises.

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< p > two, is a garment enterprise with fast pformation of business mode.

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< p > according to the changes of the market, the garment enterprises with new market positioning, new mode adjustment, and new supply chain integration, but with too fast speed, too big pace, and poor management capability and level can not keep pace with the market changes.

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< p > three, is the supply chain breaking garment enterprise.

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< p > because of the long-term coordination of the strategic supply chain production system and the supplier system, because of the decline in profitability, they will be closed down, thus affecting the normal business development of garment enterprises.

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< p > four, is a small scale, low-end market service clothing enterprises.

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< p > in the market competition, the small scale, the low and middle market demand of the service, because of the low ability to resist risks and the weak competitiveness, these enterprises will face the risk of being eliminated by the market in the future development.

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< p > five, is the high-end brand clothing enterprises in China.

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< p > with the improvement of domestic consumers' understanding of high-end brands, there will be a new concept of branding for high priced brands. At the same time, high-end consumer groups will face enormous market pressure for high-end brand clothing enterprises because of their income.

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