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Zhejiang: Reduction Of Orders For Silk Enterprises And Reduction Of Gross Margin

2013/9/3 22:49:00 30

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to pay attention to our silk market again.

Hangzhou is famous for its silk world. Every visitor to Hangzhou likes to buy some silk products. The high-quality soft silk attracts customers from all over the world to come and buy.

But recently, when our reporter visited the Silk City in Hangzhou, we found that yesterday's bustle was no longer in existence, and the whole market was cold and cheerless. What's the matter again?

the reporter of the Chinese silk city in Hangzhou turned around and found that the popularity was somewhat deserted. There were only one or two guests in some shops. Some of them simply did not have a single guest. Only the staff spent time on the Internet.

Kim boss has been here for many years. He told reporters that the business of the whole market is much poorer than that of last year. In order to save costs, he did not even ask the salesmen to do everything.

Hangzhou merchants of China Silk City, Mr. Kim said: (now) business is really hard to do. Orders are better. Orders are retail. (very tired) (orders) are not many, down 1/3 from last year.

it is understood that there are nearly six hundred merchants in the whole silk market, mainly engaged in silk scarves, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > and wholesale and retail of fabrics.

Sales decline has become a common phenomenon here.

Hangzhou China Silk City merchants said: (sales volume) is large, not large, not retail or wholesale. Wholesale is wholesale. Wholesale sales this year are about 1/3 worse than in previous years.

Hangzhou merchants of China Silk City told reporters: the whole market business is not (very good).

in the interview, the reporter met Halim, a merchant in Pakistan who was shopping. He said he made silk business in Dubai. Due to the decline of local consumption demand, he still had a lot of purchases at present.

Halim, a merchant in Pakistan, said: "two years ago, business was good. I sold more goods. The amount of $200 thousand a month was not very good now, probably in 100 thousand dollars a month."

a freight forwarding company in the silk market says that the freight volume is not as good as before.

the owner of the silk market freight Department said: the freight volume is relatively less than before, and it should be less than half.

Zhejiang: orders for silk enterprises decreased, gross profit margin decreased

Hangzhou is not only the economic center of Zhejiang, but also a famous tourist city, so it has always been the main battlefield for the sale of silk. Now the main battlefield is so cold and cheerless that other places can imagine it.

What kind of influence will this cold and cheerless bring to Zhejiang's silk production enterprises?

at present, the recession of silk consumption not only makes it difficult for small and medium-sized enterprises to do business, but also makes some large silk producers feel pressure.

Chu Yongxing, general manager of the one hundred thousand home silk company in Nanxun, Huzhou, said: "the previous orders need not worry all the year round. Now we have to go to the market and explore the market to find customers." P

the silk road is a large silk enterprise in Huzhou. Although the scale of production, the integrity and innovation ability of the industry chain are among the best in the local industry, the production and sales volume of enterprises has also declined sharply in recent months.

Ling Lanfang, chairman of silk road holding group company, told reporters: "since the late May, there is hardly any big list. The reduction in the production of orders this year should be a decrease of 10% or even about 20% in the same period last year.

not only the reduction of orders, but also the gross profit margin and net profit of silk enterprises.

Jiaxin silk is the only silk clothing enterprise listed on A shares. Data show that although the net profit of Jiaxin silk has increased every year for three years, its growth rate has decreased year by year, from 18.75% in 2010 to 5.04% last year. In the first half of this year, the net profit of the company was even negative.

In addition, the gross profit margin of silk, silk, clothing and other products also declined compared with the same period last year.

This is not a case. The statistics of 90 silk enterprises in Zhejiang province showed that 33 enterprises were losing money in 1-7 months this year, with a deficit of 36.67%.

low demand for raw materials and low pressure of Zhejiang silk enterprises at both ends.

in the cost of silk production, the proportion of raw materials silkworm cocoons occupies a relatively large proportion. Therefore, the price fluctuation of cocoons has a great impact on the profits of the production enterprises, and at present, the whole industry is facing the pressure of rising raw material costs while the sales volume is declining.

industry insiders told reporters that the price of cocoon purchasing in Zhejiang is higher than usual this year, while Huzhou's price has reached a record high.

The price of ordinary silkworm cocoons is 22 yuan per Jin, and 24 yuan per catty of good quality, which is 50% higher than that of the same period last year.

This has greatly increased the cost of silk production enterprises.

Yu Yongda, deputy general manager of Zhejiang silk company, told reporters: the cost of our product (raw material) is always about 80%. This cost reflects that the end product has a more obvious impact on our efficiency.

despite the rising price of raw materials, silk producers are almost afraid to raise the terminal price due to the sluggish demand, resulting in almost two heads of pressure.

Chu Yongxing, general manager of the one hundred thousand home silk company in Nanxun, Huzhou, said: "for example, our cost rose by 10% (to our customers), and 5% people were unwilling to do so."

Yu Yongda, deputy general manager of Zhejiang rice silk Co., Ltd., said: this year, the whole (not good) especially the gift end of this 40%-50% terminal product, according to the current situation, all enterprises are afraid to raise prices more, but only try their best to digest themselves.

In the face of the current market downturn, many silk enterprises have responded positively, and have moved technological innovation and the pfer of basic industries to improve the market competitiveness of enterprises.

A reporter from a silk enterprise in Huzhou saw that in order to get rid of the impact of raw material price fluctuations on the production of enterprises, the enterprise and research institutes developed a colored cocoon together to stabilize the profits of enterprises through differential competition and increasing the added value of products.

Chu Yongxing, general manager of the one hundred thousand home silk company in Nanxun, Huzhou, told reporters: (color cocoon) the profit is relatively high because it is a new product, its customers are interested in it, its terminal products are made, some products can achieve 80% or double profit.

in addition to technological innovation, some silk enterprises also reduce costs by extending the industrial chain and pferring.

At present, some of the stronger silk enterprises in Zhejiang have begun to shift the sericultural base and some basic raw material processing procedures to the western region, and use the resource advantages and cost advantages to enhance the competitiveness of enterprises.

Ling Lanfang, chairman of Silk Road Holding Group Co., Ltd., said: (silk industry) the main direction of pformation and upgrading is to increase the added value, move the production process of the front and middle road of the silk industry to the western region, and add the value added brand name to earn money. This is the way to integrate the two sides together.