Wenzhou Internet Traders Suffer From Inventory Troubles

It is understood that "Taobao clearance" is a new channel opened by Taobao to help sellers clean up inventory and return funds, while providing consumers with cost-effective anti season products and reducing buyers' shopping costs. Previously, the channel opened special venues in Changshu and Quanzhou, and achieved good results.

"This opening up Wenzhou special field is attracted by the brand charm of Wenzhou's traditional footwear industry." Wenzhou is the largest leather shoes manufacturing base in the country, and has 32% of the leather shoes market share in the country. In the Taobao shoe sales brand, 75% of the top 20 sales are Wenzhou's leather shoes brand.

Of course, the keen attention of Wenzhou Internet traders to Taobao clearance activities also reflects the stock and tail cargo pressure of Wenzhou traditional enterprises and electric business enterprises.

Wenzhou oak Clothes & Accessories Ltd is a washing garment manufacturer in our city. It began to transform into an electric supplier in 2010. "Taobao and other platforms have a" business 3 days without delivery compensation for breach of contract "rigid regulations. Chen Xiaofei, the head of the company, said that because of the fear of being fined, businesses would be able to get enough goods before the new products. They usually anticipate the stock preparation in the next quarter by placing orders for the same quarter last year and the first quarter of last year, but the plan is always behind schedule.

"There are many uncertain factors to make the electricity supplier. Every link may cause backlog, such as the season is not sure, a platform activity is not successful, and a certain period of time is too high." Augu Shield network Men's Shoes Ye Qing, the brand's founder, shares the same view.

Both Chen Xiaofei and Ye Qing have experienced the development mode of the offline transfer line, but they feel that the inventory pressure of the electricity supplier is even more than that of the entity.

"I have about 10000000 yuan in sales a year, but there are still about 10000000 yuan of clothes lying in the warehouse." The meeting will be on the scene. A senior manager of a shoe enterprise in Yongjia said anxiously that if the inventory was not digested, it would be difficult for the enterprise to get trapped.

Oak Sha auxtun And other brands are the first time to participate in Taobao clearance activities, the effect is very much looking forward to. But there are also insiders remind that e-commerce platform can not be regarded as a long-term digestion of inventory, long-term strategy should be to enhance brand awareness and value.

It is understood that the Taobao clearance Wenzhou special field will start in from September 13th to 16th, mainly inviting the company's registered place or merchandise delivery place to participate in Wenzhou's online merchants. The scope of declaration is the anti season products such as shoes, clothing, underwear, accessories, bags, home textiles, and so on.

　　 Request for clearance of "clearance"

Taobao forum has "Taobao clearance channel clearance business investment standards (trial version)", which is explained in detail about the way of clearance of goods, business qualification standards, commodity requirements, pricing rules, system audit and other sellers' concerns.

The Wenzhou special enrolment network business must be a registered company or a place where goods are shipped in Wenzhou, and the shop opening time in Taobao C store and B store is more than 90 days, and more than 4.6 shops score.

Each store can recommend 5 anti season clearance products. The activity must be thirty percent off and below the lowest price in history. The new products can not be registered within seven days. The higher the cost performance, the greater the probability of successful registration.