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Scientific And Technological Innovation To Raise The Gold Content Of "Ma Bridge Warp Knitting"

2013/8/23 21:24:00 18

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Ma Bridge Warp Knitting Warp Knitting Industry Warp Knitting Enterprise Warp Knitting Brand

a few days ago, the reporter learned from the Zhejiang Haining "a href=" http://www.91se91.com/news/index_c.asp "warp knitting industry" < /a > Park Management Committee that the park is striving to create a famous brand building demonstration area. At present, it has completed the shortlist reply in the "national famous brand building demonstration area" argumentation demonstration conference organized by the State Administration of quality supervision and quarantine.

it is reported that as early as the end of 2008, the park cluster has registered the brand "Ma Qiao warp knitting". After years of accumulation, it has been successfully established as the "Zhejiang regional brand". This is also the first provincial regional brand of the warp knitting industry in China. The establishment of famous brand has led the "a href=" http:// www.91se91.com/news/ "Haining" warp knitting "/a" industry into the development of the fast lane.

As of 2012, through strict audit procedures, there have been 5 batches of 35 enterprises, 52 products were allowed to use the "Ma Bridge warp knitting" regional brand, products include composite materials used warp knitted biaxial base cloth, flexible light box cloth, polyester knitted fabric and so on 8 major categories.

Behind the gorgeous brand is the strong support for the rich connotation of the warp knitting industry in the park.

technological innovation /p >

raising the gold content of "Ma Bridge warp knitting"

innovation is the source of brand vitality. In order to continuously enhance the gold content of "Ma Bridge warp knitting", the park implements the strategy of "science and technology to develop the garden" in depth, and builds a technological innovation platform consisting of technology research and development centers, product inspection centers, technology training centers and network information centers, so as to help enterprises develop new products, improve product quality and enhance technological innovation capability.

According to the mode of "government led, enterprises, market, independent accounting" and "edge construction and service", the park takes full advantage of the intellectual resources and R & D facilities of scientific research institutions, relying on universities and research institutes such as Donghua University and Zhejiang Sci-Tech University, and organizes experts to visit enterprises, collects and solves technical problems of enterprises, and develops cooperative research projects.

establishing standard .

enhance the discourse power of "Ma Qiao warp knitting" .

Park fully recognizes that product quality is the survival of the brand, and always adhered to the standard quality and brand establishment.

The park relies on "a target=" _blank "href=" http://www.91se91.com/ "> textile > /a > Industrial warp knitting product testing center", "textile industry (East China) home textile inspection center" and "Zhejiang provincial warp knitting product quality inspection center" three center Zhejiang Zhejiang Textile Inspection Co., Ltd., completes the "Ma bridge warp knitting" authorized use of enterprises and products daily sampling and irregular inspection work.

In view of the lack of standard of warp knitting industry and the uneven quality of products, the park has also carried out various standards construction work based on the testing center. The organization has led and participated in the revision of more than 20 national, industrial and Union standards such as knitted a href= "http://www.91se91.com" > swimsuit fabric < /a > and "polyester knitted fabric", which not only can effectively solve quality disputes caused by standard problems, but also make Maqiao warp knitting hold authoritative discourse in the industry.

propaganda and promotion

enlarging the popularity of "Ma Bridge warp knitting" .

first, the park carries out publicity and guidance from a large level.

Since the "Ma Bridge warp" Zhejiang regional brand promotion and utilization work has been carried out, the Zhejiang regional famous brand management committee of the Ma Bridge warp knitting company has been focusing on expanding the popularity of "Ma Bridge warp knitting" and enhancing the influence of "Ma Bridge warp knitting".

Newspapers, magazines, networks, outdoor advertising, exhibitions and other multi-dimensional and three-dimensional propaganda.

Secondly, the park and enterprises jointly organize the warp knitting design competition to expand brand awareness.

In order to guide the sustainable development of < a href= "http://www.91se91.com > Warp knitting industry < /a >, the park started and organized the warp knitting design competition since 2006, so far it has held 8 consecutive sessions.

The warp knitting design competition focuses on the combination of innovation and creativity. With the expansion of the competition year by year, the in-depth coverage of news media and warp knitting design competition has gradually become an influential international event in the industry. It not only attracts the support and participation of many new students, such as "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ", but also receives high recognition and affirmation from the industry leaders, which has successfully promoted the development of warp knitting industry.

multicultural

"P > " rich "Ma Qiao warp knitted" intension force

From P to 2010, the park took the opportunity of building garden 10th anniversary as the opportunity to organize the "warp knitting technological and cultural activities week". As of 2013, the event has been held for 4 consecutive years.

The purpose of Zhou Bingcheng's inheritance and innovation is to retain the classic activities such as China's Ma Bridge warp knitting fair, China International warp knitting design competition, China International warp knitting industry forum, warp knitting skills exhibition competition, etc., and add new contents every year according to the actual development of the park and industry, such as media reporters watching Ma Qiao and expert technology docking, etc.

The activity week is the industrial feast, which is a large platform for the whole warp knitting industry. It also builds a big stage for the park and "Ma Bridge warp knitting", which greatly enriches the connotation of "Ma Bridge warp knitting".

social responsibility /p >

enhance the reputation of "Ma Bridge warp knitting"

as a pilot area of China's textile enterprises' social responsibility, the park has been paying great attention to the implementation of social responsibility in daily work management while creating economic value, making it truly part of the "Ma Bridge warp knitting" brand.

Driven by the park, more and more enterprises are actively involved in public welfare undertakings, and will fulfill their social responsibilities into the corporate culture.

As early as 2009, the park signed the "voluntary agreement on energy saving and emission reduction" with the China a href= "http://www.91se91.com" > textile industry < /a > Federation, promising to carry out advanced treatment and reuse of the waste water in the park.

At the beginning of 2012, the park began to carry out the "air cleaning action" for the area, and implemented the river length system for the river courses in the region, which is responsible for the management of the people, so that the water in the park is clearer and the sky is bluer.

improving service > /strong > /p >

to fully support the "Ma Bridge warp knitting" rapidly growing up /p >

regional brand needs good reputation and great reputation. Regional brands should create the resultant force that individual brands do not have.

To this end, the park adheres to the tenet of "serving you and helping you to start a business", firmly establishing the service concept of "you invest, I protect; you develop, I pave the way; you pay taxes, I serve"; create ten innovative service platforms, including public services, exhibition services and training services, which serve the "a href=" http://www.91se91.com "Ma Bridge warp knitting /a".

At the same time, the park will continuously enhance the brand image of Ma Bridge warp knitting area, create regional brand, enhance the visibility and reputation of the region, give play to the cohesion and centripetal force of the regional economy, and enhance the popularity and confidence of the park.