Wenzhou Women's Clothing Is Customized To Speed Up Terminal Layout.

< p > this year, the senior design institutes and planning companies in Italy, Korea and other places frequently come to Wen, looking for the Wenzhou women's clothing brand to cooperate. The Wenzhou women's clothing, which has been quiet for a while, has begun to resuspension its charm. While launching new products, it has continuously intensified its marketing efforts and sought international cooperation to become the most active group in Wenzhou's apparel industry this year. Then, how do they rise and where they will go? What is so beautiful about the five women's clothing brands that they once called "five golden flowers" of Wenzhou women's clothing, Li Gu, snow song, floating bud and WAN Dian? For this reason, our reporter visited a group of Wenzhou's < A href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a > enterprises to understand their current situation and jointly look forward to the future development. < /p >
< p > > Italy a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > designers come to Wenzhou women's wear to promote new products; < /p >
< p > French women's clothing brand enterprises have come to look for Wenzhou women's wear to talk about market cooperation; < /p >
< p > Korea's senior planning enterprise has come to look for Wenzhou women's clothes to connect with... < /p >
< p > this year, Wenzhou women's wear "new golden flower" is blooming, and the fragrance of flowers is overflowing. Dai Honghua, Secretary General of the women's clothing branch of Wenzhou clothing trade association, said that a number of new women's dress in Wenzhou, such as bagpipes and new schools, are catching up with the rest of the world. < /p >
< p > < strong > grab market: < /strong > < /p >
< p > < strong > implement terminal support policy and speed up terminal layout < /strong > /p >
< p > "the mainstream market and shopping malls can hardly see the appearance of our women's clothing brand." < /p >
< p > "everywhere are women's clothing stores in Hangzhou and other places." < /p >
After P, 2008, the market share has been seized. The unprecedented sense of crisis has forced the transformation of a number of Wenzhou women's clothing brands. Bagpipes is one of the earliest representative brands to adjust terminal strategy and develop rapidly in recent two years. < /p >
< p > 2008, Wang Jianou, general manager of Zhejiang bagpipes, a href= "http://www.91se91.com/news/index_c.asp" > dress < /a >, first proposed terminal support policy to speed up terminal layout and help agents develop the market. For every newly opened shop, with the support of decoration, goods and personnel, the company's marketing team has doubled. Apart from the necessary backup support, it has been almost sent to the terminal. At that time, Wang Jianou heard the most sentence: "you are crazy. How long can an enterprise endure? < /p >
< p > second years, bagpipes store developed from more than 200 to nearly 600, and sales volume increased rapidly. Wang Jianou, who was "bent on doing things", began to shake off his former colleagues and strode forward. < /p >
< p > then, bagpipes increase the terminal service strength, like the management of Direct stores, give general agent support, including inventory control, sales guidance, etc. And increase investment in design and research, engage Japanese design consultants to help brands to make strategic design plans, and independently participate in fabric research and development. Last year, the company began to recycle production, adjusting the original 80% products to 20%, so as to ensure the quick response of product quality and market. < /p >
< p > last weekend, Zhejiang bagpipe dress Co., Ltd. held a spring new product conference and ordering meeting in Wenzhou. More than 600 new and old agents gathered together, and the target completion rate of the order meeting reached 110%. At present, bagpipes have more than 800 stores in the country, and more than 100 new stores are planned this year. < /p >
< p > < strong > rush time: < /strong > < /p >
< p > < strong > developing new products in advance one quarter, competing for supplier resources < /strong > /p >
"P" is the first step to grab the market. In recent years, the women's clothing brand, also known for its excellent performance, changed its original way of waiting for customers to come to the market after 2010, and vigorously occupied the market. At the same time, it is to increase the intensity of design and research, advance the design and compete with fashion for time. < /p >
< p > for the first time, the "pride" brand was first invited to watch by a colleague. A new product conference was held at the Wenzhou Grand Theater. This is a fashion feast in Wenzhou, which surprised the peers, designers and media alike. Its performance in design and planning can be commendable in the industry. < /p >
< p > "we have been fighting for time since 2010, and now we have finally grabbed it." Xie Suqiu, chairman of Wenzhou new school (pride) Clothing Co., Ltd., is also the design director of the brand. She jokes that designers used to be miserable, but they could not find inspiration in the summer, but now they can breathe a sigh of relief. Xie Suqiu said that at present, the company can develop new products one quarter ahead of its peers. It also provides a lot of convenience for brands to compete for suppliers' resources. For example, in the first half of this year, the H7N9 bird flu caused a rise in the down price, and the growth of duck's raw materials reached 100%, the highest historical price. The cost of many garment brand's down garments has to rise sharply, and the cost of the down clothing is not affected, because they ordered the goods early. < /p >
< p > in fact, in recent years, many women's clothing enterprises in Wenzhou have been developing their research and development ahead of schedule and competing with fashion for many years. Many new spring launches of enterprises have ended in 2014. < /p >
< p > < strong > grab difference: < /strong > < /p >
< p > < strong > personalized customization, dislocation operation < /strong > /p >
< p > at the light industry fashion exhibition held in Wenzhou in June this year, many observers at home and abroad recognized the "Wenzhou angel". A few years ago, I experienced many twists and turns of women's clothing brand. This year, I show them in front of my colleagues in a completely new way. Ye Jie, vice chairman, said that after the transformation, the European angel will better retain the loyal fans of the brand in a more in-depth way of VIP customer service, and will introduce more customized services. For example, a gold medal VIP customer can enjoy a designer's and print designer's tailor-made service for his clothing every year. < /p >
< p > in Wenzhou, many brands have chosen dislocation adjustment and differentiated operation after repeated setbacks. < /p >
< p > last month, Wenzhou St. Carol apparel Co., Ltd. opened 11 stores in Xiamen, Chengdu and Fuzhou. Its image shop in Renmin Road is also officially opened. In recent two years, in addition to opening stores, St. Carol is closing stores, shutting down many shops with poor performance and poor image. Every shop must be a quality store, and the main channel is from the past stores to large shopping malls and large shopping centers. Gao Wenhui, chairman of Saint Carol apparel, said that if we can not win from the market scale, we must make the difference, mismanage and occupy the market. < /p >
< p > Zhejiang Gao Shi Jie Clothing Co., Ltd. is a leading enterprise of women's wear in Ruian. On the way to create a brand, chairman Gao Quanjun paid a lot of tuition fees. It was not until 2006 that brand management began to grow on track and began to grow steadily in 2008. Today, he has more than 100 stores in the country, 80% of which enter shopping malls, and many stores can sell to the top three in the shopping malls. < /p >
Less than P, after this attack, Wenzhou women's dress "new golden flower" is brilliant. And what is the "five golden flowers" of the Wenzhou women's dress that once was brilliant? Now what is the scene? < /p >