Single Store Order Mode Has Become A New Marketing Mode Of Shoes And Clothing Brand.

< p > now, all brands have begun to prepare for the spring and summer order meeting in 2014.

After the difficulties of inventory backlog, profit decline and order slowdown in 2012, the difficulties of < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a "have not yet been solved.

Many brands have deliberately avoided the performance of orders.

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< p > under such pressure, some enterprises begin to try out the single store order mode, that is, the goods in the store are all decided by the store manager himself. The store manager will get the quantity and style of the products to be purchased through the sales data, store display and geographical location of his store, and then he will place an order with the company, and change the traditional mode that the brand manufacturers dominate the goods.

They hope to strengthen the single store order mode on the basis of deep ploughing three or four line cities, refine the order data to single store through data analysis, and avoid the high inventory crisis with personalized ordering mode.

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< p > brand used to advertise, make a big influence, and then press a href= "http://www.91se91.com/news/" > commodity < /a > to the wholesaler's mode. Because it does not consider whether wholesalers can sell all the products, so every season will cause some more or less stock. After years of accumulation, the inventory problem will be concentrated.

The shift from downloading goods to giving shopkeepers independent orders can be seen as the brand side starts to consider the needs of the channel and the market.

The single store order is the beginning of brand retail pformation. Behind it is the problem that the enterprise pays attention to the product life cycle from production to sale, from the original brand wholesale to the pformation of brand retail nowadays.

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< p > there are people in the industry to illustrate the advantages of the single point order mode.

Suppose three stores A, B and C, of which A and B are franchisees, C is self run store, and the company's actual storage is 250.

The market demand of A, B and C stores is 100, 50 and 100 respectively, and the total market demand is 250. The order quantity is more than expected, three orders are 120, 60 and 120, and the actual delivery volume is more positive because of the order from the franchisee, 120, 60, 70, and the actual sales volume is 70, 70 and 70.

In the end, only 220 items were sold, and 30 were backlog to the franchised storeroom, and the inventory was 12% of the turnover.

Suppose that A and B franchised stores bring 10 yuan profit to each piece of sales, 20 yuan for self operated stores, and sales according to traditional mode, and the total profit is 3200 yuan. According to the actual demand, the final inventory mode is single store ordering and sales, with a profit of 3500 yuan.

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< p >, however, < a href= "http://www.91se91.com" > single shop order < /a > mode also puts forward more stringent requirements for the management and operation of the manufacturer.

Because this mode requires manufacturers to pay close attention to the changes in the index of goods to warehouse ratio and the rate of sale and so on in the later stage of ordering, and at the same time, it has a concept of the terminal data, especially the business district, different city level, people's flow rate, entry rate, turnover rate, turnover rate and other indicators. It can enhance the marketability and quantity of the futures products and the accuracy of the category, and plan the quick replenishment mechanism of the seasonal products according to the large market demand, so as to better promote the efficiency and accuracy of the single store order.

These fine operation requirements are undoubtedly a great challenge to the brand's traditional practices.

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