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Private Customization Will Soon Be Accepted By More Chinese Consumers.

2013/9/4 17:16:00 11

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Cao Yuling, 50, has a special job: P. In a heavy leather folder he carries with him, he has a special "privacy" information: 46 data that are accurate to millimeter, and fill out the form of "color preferences", "occupation" or even "face". All these are just for making a pair of skin a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >. 
 by virtue of ancestral hand craftsmanship, Cao Yuling has worked in this line for 30 years. From the once famous Dongdan shoe factory, known as "the North has Dongdan and the South has the treasure clogs", and then to the early 90s of the last century, the Beijing Badaling shoes company renamed by the Dongdan leather shoes factory, and now the "1928 top tailor men's shoes", the number of shoe factories that he located changed to almost the same family and mentor inheritance. But the difference is that Cao Yu Ling's shoemaking shoes have changed from the "fashionable Beijing people" in Dongdan Street decades ago to a crowd in China: private customized crowds. 
The second Beijing international private custom exhibition August 25th is being held in August 25th. Cao Yuling has been busy almost every day for three days. His "top 1928 men's shoes" booth will receive a few minutes every few minutes. Each time he spent 45 minutes in the foot measurement process, Cao Yuling accurately measured the "unthinkable" data of toe girth, arch height and pocket heel. When he returned to the shoe factory, he was also responsible for making shoe last. This is one of the most important steps in nearly 300 processes of hand-made leather shoes. 
Zhou Xuetao, deputy general manager of "P top 1928 men's shoes", said that compared with the production of nearly 10000 pairs of shoes in the assembly line, 17 skilled teachers in the shoe factory can only make 5 pairs of shoes a day, and the most complicated hand sewing part is "one inch 5 needles". Even if a pair of shoes is produced all the time for more than a month, the customer is "very few people think time is long", because "custom merchandise, consumption is" not impetuous ". 
Zhang Yadong, one of the directors of the second Beijing international private custom exhibition, said that private custom is not rare in China. The scope of customization has been "magnified". From leather shoes, a target= "_blank" href= "http://www.91se91.com/", "clothing /a" to jewelry furniture, from watches to cars, from red wine to coffee, from financial management to tourism, "almost everything can be customized". 
 there are more than 40 private custom service exhibitors in China, including many unexpected products, small teapots, jewellery boxes, family portraits, private cars, tourist products, and even long-term family health plans. 
 according to Hu Run's white paper on consumption demand of 2012 high net worth people in China, the high net worth population of China's personal assets above 6 million yuan is 2 million 700 thousand, with an average age of 39 years. More and more people with higher consumption ability make Chinese consumers demand for private customized products. 
 but it also leads to an obvious "misunderstanding" of private customization, that is, the price is high. In the interview, reporters found that many private custom goods prices are not unattainable, and many consumers are also ordinary young people. Insiders told reporters that this "misunderstanding" has become a bottleneck in the development of China's private custom industry. Due to the lack of understanding, many capable consumers stop in the "custom-made" threshold. 
Zhao Zhilong, general manager of Beijing Meihua Meiyi Fashion Co. Ltd., told reporters that "private customization" is not so mysterious, and it doesn't need to be so mysterious. It should be "affordable luxury". P He then explained that in terms of custom-made clothing, this "luxury" is not expensive, but allows more people to pursue decent and decent clothes. 
 Zhao Zhilong said that the customers who looked for his custom clothes were actually "young people like you and me", not the "rich two generation" imaginative. Many young people come to customize their new clothes, most of them are small white collar workers or middle managers in the workplace. They pursue comfort, fit and personalization. On the counter of Zhao Zhilong, a silk silk lady's Qipao is over 1000 yuan, and a long coat of cashmere is only 3800 yuan. This price is not really "luxurious" compared with the clothing brands in many shopping malls. 
 a person in the industry also said that in the past five years, custom goods have not been "minority" in China. Since 2007, personalized customization service has gradually started, and has developed rapidly. Until now, it has almost increased exponentially and tends to be younger. 
 "the owner of these shoes is a more than 20 year old young man". "1928 top tailored men's shoes" Zhou Xuetao pointed to a pair of finished shoes. After a closer look, the shoe upper of this pair of shoes is 2 cm wider than the ordinary shoes. Zhou Xuetao believes that nowadays, "personalization" has become a major trend in China's consumer demand. The popular and universal products are becoming less popular. It is believed that private customization will soon be accepted by more Chinese consumers, especially young consumers.