ZARA Buying Group Makes New Brand And Begins To Try New Ways Of Management.

< p > YISHION announced the complete withdrawal from the electricity business at the beginning of this year, and then launched the brand of A21, which is specialized in the sales channel of the electronic commerce.

Without the influence of traditional brands, new brands are beginning to try new ways of doing business.

A21 mimics the buying group system of ZARA, hoping to take a small number of routes.

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< p > "we hope that the advantages of the supply chain under the line can be combined with the rapid response ability of online brands."

Chen Yuwen pointed out that we are also working hard to build a flexible supply chain to support production, rapid R & D and rapid production without any inventory pressure.

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At the same time, P is trying to communicate with users through the way of C2B, picking out styles that are welcomed by users, and then producing them again. A21

In order to make a reasonable supplement to the merchandise, the operation team creates the corresponding mode to help judge according to the sales volume, click rate and voting rate.

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< p > it is understood that A21 now has about 20 to 30 new products on its shelves every week. Its style is in Europe and America.

Chen Yuwen pointed out that the production cycle of traditional enterprises is very long, there are forty or fifty links from the order meeting to the production completion, and A21 as an independent online brand has simplified the production process to 20 links.

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< p > Chen Yuwen introduced: "there are four ways for traditional brands to get involved in e-commerce: first, clear inventory, do not worry about conflicts under the online and offline; two, sell the new products on the basis of online and offline parity, and three, make special contributions on the sales line, but this can not solve the conflict between online and offline.

And we are the fourth line, create a new brand, completely control products.

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< p > after 5 months' operation of the new brand, Chen Yuwen pointed out that the online brand has abandoned the traditional brand's appeal and started from scratch. The pressure is also great. But without the previous constraints, it can give full play to its greatest ability. Moreover, the most significant reference for traditional brands to launch online brands is to combine the advantages of traditional enterprises with the operation of online brands.

Moreover, online brands also have many knowledge about product management and brand promotion, which need to learn from traditional brands.

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