7 Sports Brands Net Profit Fell 40%

As domestic economic growth slows down, consumers begin to cling to their wallets. The sports brand which is now in a predicament is also "the house leaks and the rain falls all night." Lining, Anta The 361 companies, PEAK, XTEP, China trend and Pathfinder have released the China Daily. The total revenue of the 7 companies in the first half of the year was 11 billion 820 million yuan, a decrease of 26.5% compared with 16 billion 90 million yuan in the same period last year. The total net profit was 1 billion 260 million yuan, a decrease of 42.2% compared with 2 billion 180 million yuan in the same period last year, and the total number of terminal retail outlets was 38246, with a net decrease of 1742 in half a year.

　　 Keyword deficit

Representing company Lining

In recent years, the Li Ning Co financial report is just like the opening ceremony of the 2008 Olympic Games, when Lining lit the sacred flame at the age of 45 years old, it made people feel a cold sweat for it. Li Ning Co spent a total of 2 billion yuan to mark the end of the 2012 year. However, it did not stop its loss in 2013.

In the first half of this year, the turnover of Li Ning Co was 2 billion 906 million yuan, down 24.6% from the same period last year, a new low in 5 years, a net profit loss of 184 million yuan, a sharp decrease of 515.9% over the same period last year.

In Li Ning Co's view, "the most difficult time has passed." Lining, executive chairman of Li Ning Co, has said that investment in the first half of 2012 and the first half of 2013 will be rewarded in the second half of this year. But insiders believe that Lining is "over optimistic".

　　 Keyword transformation

Representing the company Pathfinder

stay clothing During the downturn of the retail industry, outdoor products, as a niche group, stand out. According to the 2013 China Daily, the turnover of the Pathfinder in the first half of the year was 514 million yuan, an increase of 35.29% over the previous year, and the net profit attributable to shareholders of the listed company was 97 million yuan, an increase of 63.12% over the same period last year. The net profit attributable to shareholders of the listed company after deducting non recurring gains and losses was 92 million yuan, an increase of 54.67% over the same period.

Since the beginning of last year, the growth rate of outdoor industry has begun to show a slowdown trend. "Transformation" has become a topic facing most outdoor enterprises. Pathfinder said in the China Daily that it will build the company into an integrated service platform for outdoor industry through investment and acquisition. Subsequently, the Pathfinder announced that it intends to subscribe to the 40 million new shares issued by the online travel platform Asiatravel with its own funds, announcing the formal test of the water to seize the overseas tourism market and open the process of its expansion. According to statistics, Asiatravel's operating performance in recent years continued to suffer losses. In 2011 and 2012, it lost 1 million 600 thousand new yuan and 3 million 800 thousand new yuan respectively. The industry has expressed concern over the behavior of Pathfinder in transforming the integrated service providers of outdoor tourism.

　　 Keywords closing shop

Representative company Kappa

Over the past year, the major sporting goods companies have been paying extensive attention to this end, and the tide of closing shop has continued until 2013. In the first half of this year, Lining closed 410 stores, PEAK closed 289 stores, 256 stores closed at 331 degrees, Anta stores closed 241 stores, XTEP stores closed 75, of which China's trend (KAPPA in China's business) in the first half of the retail outlets from 2009 to 1398, a net reduction of 611, the reduction of 30.4%, is one of the most closed businesses in these enterprises. The reduction in the number of channels has reduced the sales and operating costs of China's business segments to 5 million yuan over the same period.

China's sales volume in the first half of this year was 563 million yuan, down 32.3% compared to the same period last year. Gross profit was 271 million yuan, down 35% compared to the same period last year. Net profit was 92 million yuan, down 5.2% compared with the same period last year.

China's trend indicates that it will further optimize the allocation of resources, adjust the structure of expenditure and improve the efficiency of input and output under the premise of reasonable control of expenditure.

As for sports brands, the industry believes that enterprises blindly expand or cause net profits to fall, while too few retail terminals may affect the operation of enterprise capital chain.